2. What is the overall trend in film consumption?
Growth/decline/Who watches films in the UK? (Age)
The chart above shows that on average, most cinema goers from 1997-
2011 are between the ages of 15-24. Also the chart shows that over the
past 14 years, more older people (35-54) are starting to consume more
films in cinemas.
3. Where/how do people
watch films?
The below picture shows that on average most people watch films
via their television.
4. What type of films are the
most popular?
The table opposite shows that in 2011,
according to box office figures, comedy was
the highest grossing genre. This gives
evidence that Comedy was the most popular
type of film as it grossed £253.6 million as
well as taking up 22.4% of the total box office
revenue.
5. What role does technology play in
the consumption of film today?
With such advances in technology such as 3D cinema screening, the
audience are offered a more exciting way of viewing films therefore
they’d be more inclined in consuming films more regularly.
Furthermore with home entertainment becoming more advance e.g.
blue ray players and cinema surround sound speakers, people are
more likely to consume a range of films in the comfort of their homes
as they are receiving a cinema-like experience.
6. Most lucrative audience groups:
After researching film consumption it was evident that the most lucrative
audience group was teenagers (16-25) year olds as they took up the highest
percentage of cinema goers.
Strategies that would used to promote films:
As most cinema-goers are young people then the most effective way to promote
films is through social media and the internet as they are the most common form
of communication with the younger generation.
The importance of technology now and in the future:
