UK FILM CONSUMPTION

1. UK Film Consumption

2. What is the overall trend in film
consumption? Growth/Decline
165.5 million cinema ticket sold in the UK which
is a 4% decline since 2012.

3. As the charts shows there has been a decrease in the
amount of people that have gone to the cinema, as seen
in 1945 over 1,600 million people went to the Cinema,
this could possibly be from the fact of the end of the war
and people had money and time to go visit the cinema.
One of the main reasons for such a decline in people
visiting the cinema is the fact that TV has become
something that people can consume a lot easier and
therefore this means that the Cinema is a not a central
place for entertainment, people can just receive it from
watching TV and films on their TV at home. 2013 has
accounted for one of the lowest years of film
consumption since 2008 this could possibly be the
advancement of being able to watch films at home a lot
more easily and this has made people want to stay at
home instead of going out to the cinema.

4. Who watches films in the UK?(age,
gender, other characteristics)
In 2013, 15-24 made up the majority of the largest cinema admissions.
A wide range of genres appealed to women, whereas action, comedy
and thrillers were popular with men. Black and minority groups were
over represented among buyers of cinema tickets, video rentals and
digital films. Disabled audience who were over represented amongst
video buyers. Dramas, biopics, musicals and comedies appealed most
to the AB social group, with Quartet, Philomena
and Les Misérables attracting the highest above-average audiences.
The Great Gatsby was the only non-UK
film to attract a significant above-average audience. Family films,
comedies and action films appealed most to the C2 and DE groups
(Tables 15.10 and 15.11).
Fast & Furious 6 and Despicable Me 2 attracted above-average
audiences in both groups.

6. From this research it shows that young adults are the majority of
people that consume films at the cinema, this is most likely caused to
the fact that they have a lot of free time and have a larger social life
then other age groups would. As going to the cinema is possibly seen
as a social occasional this provides evidence as to why younger people
are more likely going to visit the cinema. There is also evidence that
Black people and minorities were over represented within going to the
cinema this shows that there is a wider variety of films that attract
larger types of audiences. Also disabled people were again over
represented, this possibly shows that social changes such as better
health care and also the variety of films are more appealing to this
type of audience. As seen within class, films such as Rush and Gravity
that possibly have a more mature nature to them are seen to be
watched by the C1 group. Whereas in the DE social group films such as
Fast and Furious 6 and Despicable Me 2 were watched by this group.
This shows that films that are targeted at certain people are being
watched by that targeted group.

7. Where/how do people watch films?

8. From this research it can be seen that people going
to the cinema and renting films has decreased a lot
in the years, renting videos being the most drastic
as places such as BlockBuster that closed down in
early 2014 would lead to n even more drastic fall
then seen within 2013. Media such as Youtube and
Netflix have increased a lot and this is seen within
the charts provided, this shows that people find it a
lot easier to watch films on their TV or Laptop at
home rather then going out to rent a film or to go
to the Cinema.

9. What type of films are most popular?

10. Through research it can be seen that the most
popular type of film is children films such as
Despicable Me 2, Toy Story 3, Harry Potter and
Frozen all being one of the most popular films.
This shows that the main people that influence
the cinema’s rating are children and it is seen
that even though 15-25 year olds are seen to be
most popular, 15 year old are most probably
going to want to watch these films and 25 year
olds could include young mothers.

11. What role does technology play in the
consumption of film today?
As seen within the chart the rise of
technology such as YouTube, Love Film
and Netflix have caused there to be a fall
in rentals and cinema numbers as seen
within the pervious charts. This possibly
shows that the future for things such as
the Cinema does not look good as
people are seen to find it more easier
and comfortable to watch a film in their
own home. As seen the fall of DVD’s
have also fallen, and this also provides
the evidence that new media such as
YouTube and Love Film are only going to
become more popular.

12. Which audience groups are most
lucrative?
The audience group that bring the most revenue to
the cinema are ages of 15-25 year Old's which vary
but it is seen to mostly be men that go to the
cinema, although it is dependent on the film
release at that time. They provide the most profit as
said previously, these are the group of people that
share large social groups and therefore means that
going to the cinema is a social occasion that groups
of people attend, therefore making up the numbers
and making them the most lucrative group.

13. What strategies should be used to
promote films?
From the research produced I feel the best way
to promote a film would be through social
media, and trailers that most probably seen on
YouTube. As technology as YouTube is becoming
more and more popular this means the best way
to advertise a film would be through the use of
YouTube and social media so that it reaches a
large range of audiences.

14. 1. The importance of technology now and in the future & Compare the
different methods of film exhibition in terms of cost and convenience. Which
of the methods listed do you think will still exist in 20yrs time?
There are many different forms in which media can be consumed some are
illegal and some legal. In the present day and age the most popular forms of
consumption tend to be from online subscription services such as Netflix. This
is due to an increase in technology being used in everyday life. This is also a
more convenient way of consuming a product because it is more convenient
way for people to watch a film. Instead of people having to go out to a cinema
they can now just watch a film from the comfort of their own home meaning
that it is more convenient for the audience members. The rise in online
subscription fees has led to a decrease in the amount of admissions at the
cinema this has shown that people would rather watch a film from their own
home than at the cinema. This shows that things such as Netflix and other
online subscription services are becoming more popular and this means that
technology is very important to the future of films as soon people will expect
all films to be available online and this makes technology important to
achieve this. In 20 years time we believe that online subscriptions will
become the dominant way to watch new releases of films and things such as
the cinema and rentals will die out.

15. 2. Thinking about film promotion, which of the ways of
promoting films listed:
Attract the attention of young audiences most effectively?
Promotion such as social media and trailers would be the best way to
attract a young audience, as they are the most common cinema goers
this means that trailers will be effective is persuading them to go and
watch another film. Social Media is also something that younger
people use a lot and therefore this means that they are going to be
able to see the promotion and are more likely going to want to go see
the film if their friends also like it.
Do you think will still exist in 20yrs time?
I think things such as promotion within newspapers and magazines will
most likely die out as a young audience would not notice these things
and therefore not have access to seeing the promotion.