The document outlines an initial plan from Louis Dodds-Rodgers to create an advergame promoting a clothing brand for their final project, noting their experience with graphical design and advergames. It then discusses expanding the project to include other promotional media like social media ads and physical posters to reach both younger and older target audiences. The document also mentions the alternative idea of creating an fashion magazine on Photoshop along with supporting promotional content across different media.

1. Initial Plans
Louis Dodds-Rodgers

2. Mind Map
I landed on the idea of creating an
advergame which would advertise a clothing
brand. This would be a good idea because I
am interested in clothing items and creating
the through graphical design as well as
creating advergames which I recently
learned how to do. I believe this would be a
good choice for my final project as I have
already practised these things before and
used them first hand so I am experienced as
well as inspired by other advergames I have
seen.
I think besides creating a clothing
an advergame which is promoted
by a clothing brand I could expand
the media in which I reach my
target audience. By this I mean
creating things such as online
advertisements on social media
to directly approach my target
demographic. As well as creating
social media based promotions I
could also produce physical
posters of my FMP to spread
awareness to people outside of
my target audience who may be a
bit older and rely on technology
less than the younger generation.
A magazine would be a great
choice for me as I have studied
many and I read a lot as well. I
would create the magazine
through photoshop and then
proceed to create more
complimenting media to go along
with it, this could consist of: online
advertisements, social media
promotion, discount codes put out
online to get more interaction with
my magazine.
If I were to produce a magazine I
would base it around fashion due
to the fact I know a lot about this
topic and would have a lot to write
about.

3. Mind Map

4. Mood Board

5. Mood Board Analysis
Is there any repetition in the images you have collected? Repeated
colours/images styles/fonts/tone/mood
In my selected images there is a repetition of image styles such as a monotone
style to represent the hard times of the coronavirus. There are no similar fonts in
my mood board because I would like to search separately for a fitting font for
each of my promotions. The tone is sombre to fit the point I am the topic I will be
speaking on in my short film which revolves around the impact of the global
pandemic covid-19 on not only the younger generation but the elder.
How will your mood board influence your final product?
My mood board will influence my final product heavily as the images I have
chosen I selected very carefully to determine if they will match the emotions of
remorse and reminiscence that I want my viewers to feel. I will use ideas from all
of the corona virus warning signs such as the masks in merchandise and
advertising as they are a universal signifier of the virus and fear. I will use
industrial colours taking some tone from the standard BBC scene as these colours
indicate lifelessness and despair which fits the tone and theme I am aiming for to
get my point across to the viewers and my audience.

6. Informal Proposal
Current Idea
Concept A short film based around the COVID-19 virus and how it is effecting the younger and
older population physically and mentally the aim of which being to educate and
inform so there is more awareness around the issue.
Type of
products you
would make
• A film trailer
• Posters / advertisement
• Merchandise
• Social media advertisement
• Branding and collaborations
What you will
need to make
them
To make my film I will need access to cameras, a green screen, a computer containing
Sony Vegas or adobe premiere and some interviewees.
Access to photoshop for my posters and some cameras to take the photos in high
quality
To make a social media movement for my short film I will need to be able to access
the internet and have a device with certain applications
Audience My audience will be based around anyone from 15-30 because they will have being
effected first hand by the virus impacting their work and social life, it will be aimed at
this audience but the intention is to educate this age group but also to be educated
on the older generation. I will also try and aim my product at all genders including
male and female and aim to have my documentary as diverse as possible.

7. Choices
Discounted ideas Reasons for not choosing this
project
Advergame • I cannot make an advergame very well, I
did not develop my skills in this. However
I had some in depth ideas for an
advergame but my main weakness
towards this was I cannot develop my
game strong enough.
Magazine • I feel like I would have been very
confident with this idea but with my new
one I can generate a lot more content.