Gareth WilliamsGraded UnitHND Year 1 – Computer Arts and DesignSAFETY FIRST
Brief•Brief Chosen: Safe Sex Campaign•Target Audience: 18-24 year olds•Aims: Lower unplanned pregnancies and lower theamount of new STI (Sexually Transmitted Disease)cases.•I plan to do this through an adshel poster, leafletand website, for maximum exposure.
ContraceptionI looked at different forms ofcontraception to see how theycould be implemented in todesign but also for informationfor my final products, includingwhat the pros and cons for eachare.
I looked at the word‘protection’ to find out whatpeople associate it withvisually.This helps me develop myconcepts and final pieces.Protection
Germs, disease and STII looked at how germs areperceived by people forconveying their image in myproducts.Turning them in to charactersgives them more ‘personality’compared to the real images.
Colour SchemesFrom analysing various colour schemes I created using Kuler I decidedthat blue would be a strong choice, for it’s clean look and being easy onthe eyes.However yellow and brown is a strong contender for its ‘grunge’ look,and appeal to the target audience.
Typography / fontsLooked at both digital and hand-drawn fonts, as well as typography in design. I favoured the sans-serif fonts over the serif and script fonts. They are more appropriate in conveying the information I want to get across.
ContinuedExplored the use of hand-written fonts asthis was a possibility if I took a cartoonapproach.Doesn’t have the feel I want mycampaign to have and very timeconsuming getting it right.
Chosen fontsFor my main designs. Clean, sophisticated and modern.For the website, where computers may not haveEurostile font installed.
ContinuedTypography in DesignI looked at 3D, pictures made fromtext and also how the layout of thetext could greatly affect the lookyou are after.
Methods of Approach Grunge Cartoon and hand drawn. 3D Rendering Cartoons offer the versatility of being very humorous and adult cartoons such as Family Guy are big within the target audience range. Grunge is a popular look with the target audience also, although is more suited to darker/grittier looks.
Layouts & appearance - LeafletHealth related leaflets have a small array ofcolours, look simple with well organisedinformation.
Layouts & Appearance - NHS WebsitesSite 1: Simple layouts. Not many Site 2: Much more of a visual impact andcolours. Informative. aimed towards a younger teen audience, but still informative. More edgy design and colour scheme.
Layout & appearance –PostersUse of visual puns and clever word play. Eachcampaign is very unique even amongst the samecompany. Like the NHS posters which arehumorous to informative.
Other inspirational workAlthough not directly related to health campaigns thesedesigners who work with typography and poster designoffer inspiration and motivation for my own creations.They are David Carson (top left) and Neville Brody (topright)They emphasize thinking outside the box and clever use oftypography.
SketchbookI used a sketchbook to document everything I did as I went along, using it as aprinted portfolio.It also includes my initial thumbnail sketches which went on to become someof the concept ideas I’m about to show, as well as the full interpretation of thebrief.
Concept 1Idea – Basicfirst stagePositive:•Bold idea and statement.•Strong, alerting colours.Negative:•Limited range of colour choice.•Limited designs, related to signshape.•Limited in font and typographychoices/layouts.
Cont’dThe background offeredversatility but that wasn’tenough.At this stage decided to takethis concept no further.
Concept 2For my second concept I started with the characters first, as they would be themain focus.Condom dressed as a bouncer. Germ or STI been given a horrible‘Protection’ image. appearance.
Characters developedI liked the direction this was going so I applied colour to the characters. Tryingmultiple colour schemes on the germ to find the best effect.
Concept 2At this stage I had decided thiswas definitely the direction Iwanted to go in and set aboutmaking the initial posterlayout.I then went on to develop thisdesign further...
Final ProductAdshel PosterMinimal information to preventboredom or reluctance to read,but impacting slogan and awebsite referral for moreinformation.This then became the basis forthe other products, especially thecharacters.
Things I brought from otherareasDigital Imaging – Photoshop and Illustrator. Creating characters using the vectorpackage illustrator, applying effects and creating the layouts of the products inPhotoshop.Developmental drawing – Making use of traditional drawing techniques to createthe characters out of inanimate objects.Self-learning – Graphics tablets. Using online tutorials and practicing use of adrawing tablet.
Managing the ProjectAlthough I kept reasonably well to the scheduleI originally set out, I did not comprehend howmuch more work there would be the further into the project I got.The next project I work on, more time will beallocated to the development stages.
Were the aims met?The original aims were to educate those on sexualhealth so that there were less unplanned pregnanciesand less new STI cases.I believe the products incorporate all these aims, withthe leaflet and website offering a lot of information andthe poster being a visual statement which referred theaudience to the website whilst leaving an memorableimpact with them.One thing I would have liked to include is maybe analternative poster which also refers to unplannedpregnancy. Or to make a poster which included bothmessages.
Strengths & weaknessesThe characters and humour were effective without venturing into immaturity.Consistent colour scheme which showed a relationshipthroughout the products……the same can be said for the characters which appearedthroughout the products.The website had the initial feel I wanted. But more images andother visuals throughout the pages could have been used tokeep the audience more engaged.More detail in the character drawings would have been abonus, but as this was my first real project with traditional arttechniques applied I feel that it went well.