This document summarizes the main influences and research for a student's music video project. It notes that the student has been influenced by the locations in Stormzy's "Big For Your Boots" video, the lighting style of Drake's "Headlines" video, and the special effects in AJ Tracey's "LA4AWEEK" video. Research found the target audience to be mainly male teens who prefer grime music and want to see the artist performing with some conceptual elements. Effects and dialogue are not preferred elements. The document states that currently only the student artist is cast and that researching conceptual videos will help determine the message to convey, which will relate to young adults.

3. MAIN INFLUENCES FROM RESEARCH
STORMZY BIG FOR YOUR
BOOTS
THIS MUSIC VIDEO HAS BEEN A BIG INFLUENCE
IN TERMS OF LOCATION, AS IT IS SET IN URBAN
AREAS AROUND LONDON
DRAKE HEADLINES
THIS MUSIC VIDEO HAS INSPIRED ME AS I
PLAN TO FILM MINE IN A SIMILAR STYLE IN
TERMS OF LIGHTING
AJ TRACEY LA4AWEEK
THIS MUSIC VIDEO HAS INSPIRED ME AS I LIKE
THE EFFECTS SUCH AS THE SKY'S COLOUR BEING
CHANGED, THIS IS SOMETHING I WILL BE
INCLUDING

4. TARGET
AUDIENCE
RESEARCH
My conclusion of my target audience research that I conducted from a
survey is that my audience is mainly male in there late teens, with their
favourite hip-hop subgenre being grime.
They want to see the artist in the music video and want the style to be a
hybrid of performance and conceptual with the artist performing. They
also want the video to keep with the convtions of the genre.
Two questions of the questions I asked were if my audience wanted to
see special effects and if they wanted dialogue as well. The majority
preferred neither of these in a music video, however I will include this
factors into my music video as the song is short so I want to make the
video longer and tell a conceptual story, and I will include special
effects because it is something I thought looked really good in AJ
Tracey's music video “LA4AWEEK”.

6. CAST
SO FAR THE ONLY CAST IS THE ARTIST
WHO IS BEING PLAYED BY ME

7. MY MESSAGE
I DO NOT YET KNOW THE MESSAGE I WANT TO CONVEY, HOWEVER THIS WEEK I PLAN TO DO A LOT OF
RESEARCH INTO CONCEPTUAL MUSIC VIDEOS AND HOW THEY CONVEY A MESSAGE. I DO KNOW HOWEVER I
WANT MY MESSAGE TO BE SOMETHING THAT YOUNG ADULTS (ESPECIALLY MEN) CAN RELATE TO AS THIS IS
THE MAJORITY OF THE DEMOGRAPHIC OF MY TARGET AUDIENCE.