The document analyzes the music video for the song "Count on Me" by Chase & Status. It discusses several shots from the video, including a teenager listening to music on a bike, shots of the featured artist Moko, and scenes taking place in a nightclub that are conventional for the drum & bass genre. It notes that Chase & Status include shots of their target audience of 16-25 year olds as well as shots of themselves performing to help sell their image, in line with a commercial exhibitionist theory.

1. The music video I have chose to analysis is Chase & Status’ song ‘Count on me’.
Chase & Status’ music is in the drum&bass/dance genre. This shot is a with a
medium shot of a teenager on a bike with his ear phones in nodding his head to
music. This follows the genre of the music which is dance/drum&bass like I said
earlier.

2. They also have this establishing shot of what looks like an urban place which is
where chase and status are from.

3. Here is another medium shot of Moko who features in the song. Carlsson came
up with a theory called commercial exhibitionist which means that when aritists
put themselves in their music videos they are trying to sell the image and make
them more familiar.

4. This shot shows Chase and Status's target audience. Their target audience is
people within the age of 16-25 and by showing people of this age in the video,
the people watching it can familiarise with them and it influences them to
watch it.

5. The Mise-en-scene of this shot is a nightclub, dark room with some neon lights. This
shot is very conventional to the genre. You would expect to hear this music in a
nightclub of some sort so they have to put this in so people can group the song with
others.

6. The editing in the music video follows the pace of the song. Also in this shot the Mise-
en-scene is quite conventional for this genre of music because of the done up cars.
One again they would of done this so people can familiarise with it.

7. Finally at the end you get a shot of Chase and Status’ at a gig which
follows Carlsson’s theory of commercial exhibitionist, meaning they are
trying to sell the image.