This document outlines a proposed music video project focusing on the drum & bass genre. The video will feature scenes reflecting the fast pace and energy of nightclubs, following characters through a storyline that evolves over the song. It will target teenagers and young adults aged 13-26, portraying stereotypical fashionable youth culture associated with East London. The video aims to amplify the music and create a dense atmosphere, potentially depicting a boy meeting a girl. It concludes that various filming and editing techniques will be required to achieve the intended effect of capturing the environment.

1. Initial Idea PitchMusic Video By Steven Brown

2. Content My music video project will focus on the genre of Drum & Bass The genre of Drum & Bass has been around for a few decades, however, the sub-genre, Dubstep has only evolved in the last few years and has recently changed the way Drum & Bass sounds Therefore, my music video will be unique as it will have many different elements of music in one video.

3. Content This means... My project should include scenes of fast paced action, which provides a possible reflection of what Nightclubs provide in the 21st century Looking further into this idea, my project`s content could consist of a storyline which evolves over the period of the song. Characters in the video would be youths, which also provides associations with the intended target audience and potential viewers Other music videos / artists and genres which use this technique could be: T2 – Heartbroken Steve Angello Ft. Laidback Luke – Show Me Love 2009

4. An ExampleOf My Chosen Song Song: Act Like You Know Artist: Nero (Unsigned) http://www.youtube.com/watch?v=AbLPr5zwhBY

5. Audience The intended audience for my project would be people aged 13 – 26. I have chosen this age as it reflects my personal liking to this genre and also has links to the long wait of become 18, so that you can go raving and becoming 26, TOO OLD TO RAVE! The gender and class of my target audience wouldn't vary much. The gender is completely neutral as the Drum & Bassgenre has a high appeal on both ends, and usually, females tend to do the lead vocals of the music, if there is any at all However, the class of my target audience would defiantly be working class, but no further than above middle class. This is because some people may dislike the music genre as it is mainly associated with lots of drinking, drugs and long nights The ethnicity is also completely neutral

6. Style and Form The style an form of my project will look no different than the typical and latest East London trends By this, I mean that the style will meet the latest fashion deadlines and the form will be what is expected from a 21st century BANGER! For Example Modified car meets Girls Lots of bass, purpose of video will be to AMPLIFY this As I have already mentioned, there are already many texts which contain this in relation to music videos. “Show Me Love” focused on bass (speakers in video) and girls (also in video...LOTS OF THEM!)

7. Representation My ideology of this project is to follow what is already out there... HOWEVER My challenges would be to AMPLIFY the music, and create a very dense and energetic atmosphere inside the video The stereotypes associated with the scene I am trying to create would be fashionable youths (commonly associated with East London) Also, as times change, so does the way we meet people and how relationships begin. Therefore, there is a possibility that my project could go on the basis of boy meeting girl

8. Ancillary Products CD Cover Very colourful, bright and outstanding Artists name presented informally, mainly to grab the attention of the t/a Magazine Possibly a cartoon version of the artist e.g. Kanye West – Love Lockdown This will help the artist come across less serious, making their music sound more funky and aimed towards teens, who are not serious anyway.

9. The Image The image I will be trying to create for the artist would be a light, and funky D&B producer Instead of creating unities, my aim will be to instead make the brand (Nero) heard of Today, this is what many many up and coming producers are trying to do so that their own music is seen, heard and signed The only unity I can understand what could be made, would be the idea of going to D&B festivals around the globe to hear your favourite artist. And even that has its share stereotypes!

10. To Summarise My plot will focus on the basis of a boy meeting a girl in a dense, energetic environment This brings us back to what I mentioned earlier about Car Meets and long nights Therefore, in order to create this, many different shots, cuts and editing techniques will be needed to get the intended effect Thank You