The document outlines the results of a survey given to a target teenage audience about design choices for a new pop magazine. Key results include: - The most popular title is "POPWORLD", and the color scheme is light blue, red and white. - The magazine will feature about 5 images and cover lines on the front cover. - The main focal image will be a medium shot of a female artist, who will also be featured in the double page interview spread. - The language in the magazine will be a mix of informal and formal, and will cost between £3-£3.50.

1. (13 Questions - 30 Responders)

2. ‘Snapchatted’
by a 15 year
old
(Jess Simpson)
‘Snapchatted’ by a 16
year old (Lisl Tudor)

3. ‘Facebook’ messaged by a
teenager
(Nicole Ruparelia)
‘Facebook’
messaged by
a female
teenager
(Jody
Goodfellow)

4.  I decided to use ‘Facebook’ and ‘Snapchat’ to send my questionnaire
out to my target audience, because they are primarily digital natives
who frequently use their mobile phones and the internet.
 Everything went quite smoothly in the end when using this method
of collecting answers from my target audience. I also managed to
screenshot some of the peoples’ answers for evidence.
 Before, I stated that I used the ‘surveymonkey’ website so I could
collect more responses from the audience, however, this was
unsuccessful. I struggled when trying to send this out, therefore, I
mostly relied on other forms of social media (web 2.0 and
converged devices).
 I also rang people who were within my target audience, and noted
their answers down. Soon after, I finally ended up having at least 30
responses (which was a relief).

6. 1) Which title do you think suits best for my pop magazine?
ALLPOP!
POPWORLD.
TEENPOPS!
GIRLPOP
TOPpop
• ‘POPWORLD.’ is the
most popular option
for the title of my
magazine.
• ‘GIRLPOP’’ is the
least popular.
23.3%
33.3%
13.3%
6.7%
23.3%

7.  This question is important as the masthead should be one of the
main focuses on the front cover, and appeal the teenage audience.
The name should straight away lead the readers to recognise the
genre of the magazine, and the type of audience its aiming to reach
out to. All of my options relate to my teenage audience in a way, so
they would have all suited as the name for my pop magazine.
 I reckon ‘GIRLPOP’ was the least popular because it sounds a little
too young for my teenage magazine.
 ‘ALLPOP!’ and ‘TOPpop’ had the same results of 23.3%. This
means that these titles were well-liked as well by their audience, but
just not as popular than ‘POPWORLD.’.
 ‘POPWORLD’ has the connotation of getting a lot of content for your
money; this will appeal to parents who may be buying the magazine
for the young girls.
 The results overall were not too large in difference from one another.

8. 2) Which colour scheme would you prefer for my pop magazine?
Purple, pink and white
Orange, white and yellow
(Light) blue, red and white
• Purple, pink and
white is the most
popular colour scheme
for my magazine.
• Orange, white and
yellow has the least
number of picks.
43.3%
20%
36.7%

9.  This is important as the colour scheme would remain
constant throughout my whole magazine. There
should not be too many distractions of different
colours, and are colours that relate to my teenage
audience.
 Most of my audience had picked the colour scheme to
be purple pink and white due to them being
recognised more as feminine colours. My magazine
should really only appeal females, therefore, the
reader has got to notice straight away that the
magazine targets more of a teenage female type of
audience (and the colour scheme helps with this).

10. 3) Which existing pop magazine are you most likely to read?
TOP of the POPS
WElovePOP.
Other
None
• Most of my
audience had chosen
‘TOP of the POPS’ as
the pop magazine
that they mostly read
(followed closely behind
is ‘WElovePOP.’)
• Not a lot of my
target audience do
not read a pop
magazine at all.
36.7%
30%
10%
23.3%
(‘Top of the POPS’ is an
established brand which may
explain its popularity)

11. 4) Who is your favourite BAND, out of
the choices given? The Vamps
One Direction
Little Mix
The Saturdays
(4) Who is your favourite ARTIST, out
of the choices given?
Justin Bieber
Olly Murs
Jessie J
Katy Perry
• One Direction is the
most popular with my
audience (with The
Vamps closely behind).
• The girl pop group
Little Mix, has the
least result.
• Jessie J is well-liked
by my teenage
audience.
• Justin Bieber has a very
small result, and is not
my audiences’ favourite
artist as a whole.
33.3%
13.3%
30%23.3%
30%
20%
46.7%

12.  Justin Bieber has got a low result in comparison to the other
artists – this depends on the audience member as Justin is
actually very popular with most of his female audience, however,
there are also many who do not like him at all (you either ‘hate’ or
‘adore’ him). Justin has been characterized as a ‘villain’ of pop
music which may put a younger audience, who are use to
accepting binary oppositions of good vs. evil, off.
 One Direction is the most popular band than the rest, as they are
well-liked by their female audience. A female teenager would
generally like to read gossip about a successful band, which I
would keep in mind if I want to attract more of an audience.
 Jessie J has the highest result overall, as she is already found on
many existing pop magazines (like 1D). She is liked by many as
not only does she have an amazing voice, but she has taken part
in charities and has shown caring actions towards others.

13. 5) What should the double page spread, within my pop magazine, be
about? An interview with an artist
Photos of celebrities being
exposed
Access with a band
Gossip about a particular
artist or event
• Many have chosen that
my double page spread
should be about an
interview with an artist.
• My target audience
were not really
interested about the
double page spread
containing gossip about
a particular artist or
event.
56.7%
13.3%
23.3%
(An interview with the artist gives the audience the
impression that they are connecting personally with them)

14. 6) Who should be the main focal image on my front cover?
A female
A male
A boyband
A girlband
• A female is most
ideal for being the
main focal image on
the front cover (to
give personal
identity).
• There are minimal
results for both
bands being the
main image.
56.7%
10%
30%

15. 7) Approximately, how many images would you expect to see on a
pop magazine front cover?
4
5
6
Or more
• Half of my
audience want
there to be at
least 5 images on
the front cover of
my pop magazine.
• It is less likely
that I will be
having more than
6 images on the
cover, due to its
minimal result.
16.7%
10%
23.3%
50%

16. 8) How many cover lines would be ideal for a front cover?
3
4
5
Or more
• 50% of my target
audience want there to
be 5 cover lines on the
front cover (this may be
due to most of my
audience wanting 5
images on the cover, with
each one having a cover
line).
• Again, like with Q7,
the idea of the cover of
the magazine having
more than 5 cover
lines is the least
popular.
13.3%
6.7%
30%
50%
(Again, 5 images and cover lines promises a
good amount of content for the money)

17. 9) Which price do you think is most suitable for a pop magazine?
£2 - £2.50
£2.50 - £3
£3 - £3.50
£3.50 - £4
• The majority of
my audience want
the price of my
magazine to cost
between £2-
£2.50.
• There is less of a
result for the
magazine costing
the most at
£3.50-£4.
43.3%
20%
30%
6.7%

18. 10) Would you prefer formal language within the double page
spread, or informal colloquial language?
Formal
Informal (colloquial
language)
• Most of my female
audience want my pop
magazine to contain
informal language,
especially within the
double page spread.
• However, there is still
a close result for the
double page spread
containing formal
language, but is just
slightly under.
43.3%
56.7%

19.  I reckon the majority had picked the language to be
informal, because this magazine appeals a young
teenage audience in which the language of text should
be more casual (formal is more for A-B income bracket).
A young teen would prefer to read more ‘relaxed’ text as
it relates to how teenagers usually speak.
 The decision on whether the language within the text
should be formal or informal, really depends on what the
audience member had chosen in Q5. If they decided
that the double page spread should be based on an
interview, then it might be more formal than gossip about
a particular celebrity (in which it would be more
informal).

20. 11) Which shot type do you prefer to be on the magazine cover, as
the main focal image?
Medium Close-Up
Medium Shot
Medium Long Shot
Long Shot
• The majority of my
audience want the
main focal image to be
a medium shot (with a
medium long shot
following closely
behind).
• Not many wanted a
long shot of an
artist/band.
13.3%
43.3%
40%

21.  This question is important because the shot type of
the main focal image should be part of the main
attraction on the front cover. It should be large and
connotes the importance of the particular artist, which
is in relation to the story within the double page
spread.
 In Q6, the main focal image on the front cover being a
boy/girlband has the least number of results.
Therefore, not many would have chosen a long shot
for the main image as this shot type is mainly taken of
a band (which was not as popular with my audience).

22. 12) Which font of the masthead appeals you more for a pop
magazine?
(a)
(b)
(c)
(d)
(e)
(f)
• (a) is the most
popular style of
font of the
masthead, for the
magazine.
• The least popular
choices are (c) and
(f).
33.3%
13.3%
16.7%
6.7%
23.3%
6.7%

23.  There are a range of close results when they
are all compared with one another.
 I will create the actual style of font of the
masthead similar to what has been portrayed
on the questionnaire.
 The majority of my audience members prefer
the title to be bold, sharp, large and in capital
letters so it will attract the female audience.
 The connotation of the font chosen will make
young people feel empowered and listened to,
due to its outsized style.

24. 13) Which contents page would you gain more attention to?
(a)
(b)
(c)
• Contents page (a)
is the most
popular with my
audience
(although,
contents page (c)
is not too far
behind).
•The least popular
is contents page
(b).
20%
36.7%
43.3%

25.  One of my teenage audience members had
actually chosen two of the following contents
pages, but for different reasons. She liked (a)
because it was “more eye-catching”, however,
she was also fond of (c) as it “looks easier to
read”. I will take this into account and will
combine the two designs together, so the
contents page of my magazine looks creative
but also structured, along with the text and
images, at the same time.

26.  I decided that the title of my pop music magazine is going to be ‘POPWORLD.’, and the
style of font of the masthead is going to be in bold large capital letters. This is so it will
attract my teenage audience, and it simply displays the genre of my magazine. I want it to
be eye catching and easily stand out from the rest of the other magazines.
 The colour scheme is going to be light blue, red and white. I know the majority of my
target audience wanted it to be purple, pink and white, however, the colour scheme I
chose also has a large result and I believe they are more ‘teenage’ colours than the ‘girly’
type. I want the colours to connote more of a ‘cool’ and ‘tomboy’ kind of vibe, although by
adding other feminine touches to my magazine it will still appeal a teenage female
audience (I don’t want to attract females who are too young).
 I am relating my magazine closely to the existing pop magazine ‘WelovePOP.’, including
its contents page. Again, most of my audience chose ‘TOP of the POPS’ but I think the
layout of the magazine I chose is more creative but still not too ‘overwhelming’. I want the
design layout not to be too ‘over the top’ but to still be appealing from the eye, and the
text to be quite structured along with the images so its easier for my audience to read.
 There are going to be approximately 5 images on my front cover, along with each photo
having a cover line somewhere around it. I think this is the ideal amount for a pop music
magazine as there should not be too many distractions, but there still has to be a variety
of artists/bands portrayed on the cover. This will appeal a wider range of my target
audience as the magazine does not focus on just one celebrity.

27.  The main focal image on the magazine’s front cover is going to be a
medium shot of a female artist, who will also feature within the double
page spread. The main image should be the major story within the
magazine, and I believe my audience will relate more to a female as they
are the same gender, therefore, my female teenagers can make it more
personal than just about boy gossip. Since the double page spread is going
to be about an interview with the female artist, it is going to contain a mix
of informal and formal language as it is most likely going to be a casual
conversation (it all depends on how the artist will reply).
 I will relate some of my images with the famous pop band One Direction,
and the well-known female artist Jessie J. Since they are mostly recognised
by their female audience, I will relate them with my models featured
somewhere on the front cover/contents page.
 My magazine will be costing somewhere between £3-£3.50. The majority of
my audience have chosen the price to be between £2-£2.50, although I am
going more for the expensive cost. This is because most existing pop
magazines today realistically cost £2.99 or £3.99, and I reckon the audience
would have obviously gone for the cheapest price.