On January 26, 2009 Sean Jackson presented to the YPO round table for restaurant owners. This presentation details how restaurant owners can use Twitter to help build a community of interest around their venue.

1. Twitter For Customer Engagement – Dallas January 2010 EAT WHAT YOU TwEETPresented by Sean Jackson, CEO of Ecordia

2. Sean A Jackson@seanthinks CEO of Ecordia 17+ Years in Interactive Technology Development 50+ Web Application Built President DFW SEM Past President Dallas Ad League (AAF-Dallas) Member of DallasRoundTable Speaker & Lecturer

3. Growing your business with Twitter What is Twitter? Does Twitter matter to your business? The 5 Rules for successful growth.

4. BBS Web IRC IM MySpace Facebook My venue and…

6. 40404

10. What is your value in the community?

11. Can you be trusted?

12. Are you active?

13. Is Twitter part of your DNA?eNewsletters Updated website Active blog site

14. Twitter rules for growing your business… Monitor Engage Clarify

15. Clarify

17. Limitations of Twitter… 10% represent 90% of all tweets (SM avg 10%/30%) 78.1%is babble or conversations 1%of addicts = 35% of visits 72% passers-by 27%are regular users 60%abandon Twitter after first month .001% quantifiable ROI*

18. Why You Should Use Twitter… Is my audience there? Is it important to my efforts? Can I/we engage? Can I/we sustain?

19. RULE #1 - Build a Foundation Create the “right” team Marketing person? (maybe) Diversify responsibility Consider creating a TweetTeam within the organization Employees Customer fans (tradeout for gifts) Provide “rules” & responsibilities (most important) User accounts are important By location or by brand or by personality or ALL Build the right lists People who work for us (employees, vendors) People we know and who know us People we don’t know who know us People we would like to know but don’t know us

20. Monitor

22. “going”

23. “want”

24. “help”

25. “idea”

26. “why”

28. @User Accounts

29. Brand Names

30. Proper Names

31. Market Terms

32. Competition

34. RULE #2 - Actively Monitor Use TweetDeck for monitoring & sending Hashtags, user accounts, proper names, etc. Direct messages, replies Use bit.ly for URL truncating Align rules & responsibilities to Tweet actions Consider scheduling tweets using twaitter.com

35. Engage

36. RULE #3 - Creating connections The MOST powerful community is YOUR venue! Add A/V components that promote your # or @ from Twitter Display for everyone to see Provide mobile instructions on how to contribute Become a TweetUp destination Create Tweet events (awesome WiFi needed) Piggy-back on other events Post online, via email, website Make Twitter part of yourreal-time “experience”

37. RULE #3 - Creating connections (cont.) Consider a “personality” guest at the events Tools that you can use for events: TweetDeck Visibletweets.com Twitterfountain.com Be very careful! Real-time Limited filtering capabilities Not enterprise applications

38. RULE #4 - Follow Up Matters If they Tweet about you (# or @) then they should be following you. Use @ to respond to people and ask them to follow you. Given them a reason (value) to engage with you. Organize into your lists

39. RULE #5 - Building Followers Tweet often, tweet early 90% of tweets are non-promotional Something of value to the community BEYOND your service or offerings. 10% should be something unique Only for twitter followers Limited availability Encourages re-tweeting Become the authority that people can rely on every day of the week

40. How to Pay for It! Consider selling ads during your twitter events and meetups. Make your vendors pay for it. Bundle it with your “event package”. Make your “fans” do the work in return for VIP access. Run BOGO promotions.

41. Is Twitter Right For You? Monitor intelligently before your engage Engage with your venue Create the Twitter experience in your venue Follow up online Tweet often and early Make someone else pay for it.

42. Need help? Sean A Jackson CEO of Ecordia @seanthinks sjackson@ecordia.com (972) 704-2144 ext 101