Social Media In PR (Obsolete)

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Presentation at Cal Stat Fullerton's Nonprofit Summer School w/ Orange County Public Relations Society of America. Social Media Basics in PR

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Social Media In PR (Obsolete)

  1. 1. How can you take advantage of the latest capabilities of social media? Peter J. Kuo Communications Associate South Coast Repertory
  2. 2. Social Media <ul><li>Facebook since February 2005 </li></ul><ul><li>Twitter since August 2008 (@PeterJKuo) </li></ul><ul><li>YouTube since January 2010 </li></ul>
  3. 3. Facebook Numbers
  4. 4. Twitter Stats
  5. 5. YouTube Stats
  6. 6. Why is Social Media important for any company? <ul><li>Statistic </li></ul><ul><ul><li>Because 3 out of 4 Americans use social technology </li></ul></ul><ul><ul><ul><li>Forrester, The Growth Of social Technology Adoption, 2008 </li></ul></ul></ul><ul><ul><li>Visiting social sites is now the 4 th most popular online activity— ahead of personal email. </li></ul></ul><ul><ul><ul><li>Nielson, Global Faces & Networked Places, 2009 </li></ul></ul></ul><ul><ul><li>85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers. </li></ul></ul><ul><ul><ul><li>Cone, Business in Social Media Study, September 2008 </li></ul></ul></ul>
  7. 7. Why is Social Media important for any company? <ul><li>Conceptually </li></ul><ul><ul><li>User Selected Subscriptions </li></ul></ul><ul><ul><ul><li>Audiences are choosing their own “subscriptions.” </li></ul></ul></ul><ul><ul><li>Instant Communication </li></ul></ul><ul><ul><ul><li>Listening to what people are saying about your organization is easier. </li></ul></ul></ul><ul><ul><ul><li>Hearing people and their needs & responding. </li></ul></ul></ul><ul><ul><li>Ease of Updating </li></ul></ul><ul><ul><ul><li>Updates, Tweets, Posts, etc. instead of full webpage creation. </li></ul></ul></ul><ul><ul><ul><li>Audience Familiar Interface </li></ul></ul></ul>
  8. 8. Traditional Subscription
  9. 9. Why is Social Media important for any company? <ul><li>Conceptually </li></ul><ul><ul><li>User Selected Subscriptions </li></ul></ul><ul><ul><ul><li>Audiences are choosing their own “subscriptions.” </li></ul></ul></ul><ul><ul><li>Instant Communication </li></ul></ul><ul><ul><ul><li>Listening to what people are saying about your organization is easier. </li></ul></ul></ul><ul><ul><ul><li>Hearing people and their needs & responding. </li></ul></ul></ul><ul><ul><li>Ease of Updating </li></ul></ul><ul><ul><ul><li>Updates, Tweets, Posts, etc. instead of full webpage creation. </li></ul></ul></ul><ul><ul><ul><li>Audience Familiar Interface </li></ul></ul></ul>
  10. 10. People are talking about you. People who interact with you want to talk to you!
  11. 11. Why is Social Media important for any company? <ul><li>Conceptually </li></ul><ul><ul><li>User Selected Subscriptions </li></ul></ul><ul><ul><ul><li>Audiences are choosing their own “subscriptions.” </li></ul></ul></ul><ul><ul><li>Instant Communication </li></ul></ul><ul><ul><ul><li>Listening to what people are saying about your organization is easier. </li></ul></ul></ul><ul><ul><ul><li>Hearing people and their needs & responding. </li></ul></ul></ul><ul><ul><li>Ease of Updating </li></ul></ul><ul><ul><ul><li>Updates, Tweets, Posts, etc. instead of full webpage creation. </li></ul></ul></ul><ul><ul><ul><li>Audience Familiar Interface </li></ul></ul></ul>
  12. 12. Type & Click
  13. 13. Where to start in Social Media <ul><li>Quick Set-ups </li></ul><ul><ul><li>Yelp </li></ul></ul><ul><ul><li>FourSquare </li></ul></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><li>Regular Maintenance </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Advance PR Social Media </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Blogging </li></ul></ul>
  14. 14. Where to start in Social Media <ul><li>Time Management </li></ul><ul><ul><li>10% of your marketing & PR departments time. </li></ul></ul><ul><li>Social Media Goal Setting </li></ul><ul><ul><li>Friends & Follower, Interactions, Google Goal Conversions, Increased Communication </li></ul></ul><ul><li>Social Media Tools </li></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><ul><li>Facebook Insights </li></ul></ul><ul><ul><li>Tweet Deck </li></ul></ul>
  15. 15. Track Your Stats Facebook Insights TwitterCounter.com YouTube Insights TweetStats.com
  16. 16. TweetDeck
  17. 17. Give your Social Media voice a personality <ul><li>Brand your Social Media w/ a Promise </li></ul><ul><li>Declare who’s behind Twitter & Facebook </li></ul><ul><li>Based off your organization add humor, compassion and/or intellect. </li></ul><ul><li>LISTEN and respond to everything. (almost) </li></ul><ul><li>Social Networking is not just to reach out to patrons but to network with other related organizations. </li></ul>
  18. 18. Talk around your mission
  19. 19. Tricks of the Trade <ul><li>Link & Tag everything! </li></ul><ul><li>Facebook: Events create a page of info. </li></ul><ul><li>YouTube: Annotations connect videos. </li></ul><ul><li>Twitter: [email_address] expands readership </li></ul><ul><li>Want something? Just ask! </li></ul>
  20. 20. High School Musical or Glee?
  21. 21. Contact info & Thanks <ul><li>Peter J. Kuo </li></ul><ul><li>Twitter: @PeterJKuo </li></ul><ul><li>E-mail: [email_address] </li></ul><ul><li>Hashtag: #OCPRSA </li></ul><ul><li>Google Voice: 626.344.7032 </li></ul><ul><li>Thanks: South Coast Repertory, Rebecca Markarian, Devon V. Smith, VidCon. </li></ul>

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