Search marketing services for agencies
      Presented by Sean Jackson – CEO of Ecordia
Who is this guy?
Sean Jackson
CEO of Ecordia
• #1 search marketing technology
  company in Texas
• 40 certified agency par...
Information Collection 2008

Search engines have   12 Billion Searches Per Month
become the de-facto
gateway to all
      ...
Search & the Sales Funnel




                            Source Eric Picard, August 2008




SEO FOR AGENCIES            ...
What Makes SERPs Surge




SEO FOR AGENCIES         www.ecordia.com
Search Options for Agencies




SEO FOR AGENCIES              www.ecordia.com
SEO FOR AGENCIES   www.ecordia.com
Lead Maverick & the Sales Funnel




                                   Source Eric Picard, August 2008




SEO FOR AGENCI...
Lead Maverick & the Sales Funnel
Stage                 Write SEO Content…
Category Awareness    …about the category.
Brand...
Revenue Generation Opportunities
Recurring Contractual Terms   Agency Control
    3 to 12 month terms          Private P...
SEO FOR AGENCIES   www.ecordia.com
Search Engine Optimization - Search marketing services for agencies
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Search Engine Optimization - Search marketing services for agencies

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SEO for ad agencies presented by Sean Jackson, CEO of Ecordia-formerly Lead Maverick, at the 4A's 3.0 Digital Western Conference in San Francisco, CA on October 16, 2008.

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  • Ecordia, formerly Lead Maverick
  • Search Engine Optimization - Search marketing services for agencies

    1. 1. Search marketing services for agencies Presented by Sean Jackson – CEO of Ecordia
    2. 2. Who is this guy? Sean Jackson CEO of Ecordia • #1 search marketing technology company in Texas • 40 certified agency partners • SEMPO Circle Member • Better Business Bureau Member • VP of DFW Search Engine Marketing • Past President of Dallas Ad League • Member Dallas Round Table SEO FOR AGENCIES www.ecordia.com
    3. 3. Information Collection 2008 Search engines have 12 Billion Searches Per Month become the de-facto gateway to all 40% of Online Ad Spending information online. 91% Internet Usage 1.2 Billion in SEO Spending SEO FOR AGENCIES www.ecordia.com
    4. 4. Search & the Sales Funnel Source Eric Picard, August 2008 SEO FOR AGENCIES www.ecordia.com
    5. 5. What Makes SERPs Surge SEO FOR AGENCIES www.ecordia.com
    6. 6. Search Options for Agencies SEO FOR AGENCIES www.ecordia.com
    7. 7. SEO FOR AGENCIES www.ecordia.com
    8. 8. Lead Maverick & the Sales Funnel Source Eric Picard, August 2008 SEO FOR AGENCIES www.ecordia.com
    9. 9. Lead Maverick & the Sales Funnel Stage Write SEO Content… Category Awareness …about the category. Brand Awareness …for an extra SERP in the search mix. Brand Consideration …to create lists of competitors and highlight differences. Brand Preference …about the brand of the company; include reviews. Purchase Intent …about where or how to buy or discounts available. Purchase …on ways to purchase or where to purchase. Customer Retention …promotions for current customers. Customer Advocacy …about user groups, member clubs, how to get involved. SEO FOR AGENCIES www.ecordia.com
    10. 10. Revenue Generation Opportunities Recurring Contractual Terms Agency Control  3 to 12 month terms  Private Pricing  Strategy & Analysis  Exclusive Access  Design  Comprehensive Support  Copywriting  Real-time Reporting SEO FOR AGENCIES www.ecordia.com
    11. 11. SEO FOR AGENCIES www.ecordia.com

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