This is Question 4 for my AS Media Studies Coursework Evaluation.

1. WHO WOULD BE YOUR
AUDIENCE FOR YOUR
MEDIA PRODUCT?
B Y
L AY L A
C A I R N S

2. PRIMARY AND SECONDARY AUDIENCE
I
gathered
basic
information
for
my
primary
(and
secondary)
audience,
and
did
this
by
creating
survey’s
(via
Survey
Monkey),
‘Facebook’
polls
and
from
doing
initial
research.
On
the
first
survey
I
wanted
to
find
out
who
was
my
audience’s
favourite
artists,
this
would
then
let
me
cater
for
what
they
were
looking
for
in
the
content
of
my
magazine.
The
next
survey
was
purely
primary
audience
based,
and
I
asked
them
what
they
liked/
disliked,
what
their
hobbies
were,
what
their
beliefs
were
and
asked
them
for
three
words
that
described
their
personality.
This
allowed
me
to
see
what
my
target
audience
enjoyed
etc,
and
therefore
I
could
include
specific
things
that
interested
them.
In
my
‘Facebook’
group,
‘AS
Media
Studies-­‐‑ Target
Audience’,
I
posted
a
lot
of
polls
and
images
and
asked
members
to
vote
on
their
favourite
or
what
referred
to
them.
Check
out
my
‘Target
Audience
Research
Results’
on
my
blog,
to
see
my
analysis
of
the
‘Facebook’
feedback.
Some
initial
research
included
my
prior
knowledge
on
the
genre,
and
also
from
the
‘Target
Audience
Feedback’
which
involved
a
video
of
a
potential
reader
and
myself.

3. READER PROFILE
I
produced
a
stereotypical
reader
profile,
of
what
a
certain
individual
may
like,
if
they
were
a
reader
of
mine.
I
took
into
consideration
age,
gender,
social
class,
lifestyle
and
interests.
Overall,
a
reader
of
my
magazine
would:
• be
a
stereotypical
female,
in
full
time
education,
• enjoy
female
things
such
as
fashion,
beauty,
and
hanging
out
with
their
friends,
• is
‘C2-­‐‑ E’
on
the
‘Audience
Code’,
suggesting
they
lead
a
part-­‐‑ time
job
and
student
lifestyle,
• on
average,
would
spend
about
£50-­‐‑£100
per
month
on
luxuries.
This
information
allowed
me
to
tailor
my
magazine
to
this
type
of
character,
therefore
I
ended
up
using
colours
that
would
attract
them,
and
include
things
that
they
would
like.

4. AUDIENCE PROFILES
I
created
two
audience
profiles
about
single
members
of
my
primary
audience,
and
you
can
find
these
underneath
this
presentation
on
this
blog
post.
The
first
reader
profile
(Naomi),
helped
me
visualize
my
larger
target
audience
as
a
single
individual.
Therefore,
I
can
relate
my
contents
and
double
page
spread,
to
some
of
the
content
on
Naomi’s
page.
Moreover,
it
doesn’t
just
aware
me
of
interests,
but
of
personality
traits
too.
By
talking
to
the
audience,
I
can
confirm
that
they
are
loud,
confident
and
outgoing,
which
is
who
I
attend
to
appeal
too.
A
second
audience
profile
allows
me
to
not
only
back
up
knowledge
of
my
audience,
but
gain
extra
knowledge
between
each
character.
It
helps
me
recognize
differences
between
different
people,
relating
to
which
artists
they
prefer.
In
conclusion,
I
found
that
both
enjoy
stereotypical
female
things
like
going
shopping
and
spending
time
with
friends.

5. THEORIES TO CONSIDER…Uses
and
Gratifications
Theory
is
based
on
why
an
audience
member
would
use
a
particular
piece
of
text
or
media,
as
to
what
effect
it
will
have
on
them.
This
is
relevant
to
me
because
they
may
pick
up
on
my
magazine
for
a
particular
reason.
I
feel
as
though
the
most
relevant
reason
as
to
why
my
audience
would
pick
up
on
my
magazine
is
for
entertainment
purposes,
as
suggested
by
Lasswell in
1948
and
Denis
McQuail later
on.
This
suggested
that
many
of
my
readers
will
take
interest
in
my
production
for
amusement
and
to
pass
the
time,
I
find
that
this
theory
accurately
describes
my
primary
audience,
as
they
are
stereotypically
students,
and
in
between
studying
and
going
out,
they
have
time
relax
and
read
my
magazine.
Another
theory
that
applies
to
my
production
is
Bulmer
and
Katz,
dated
back
to
1974,
which
recognizes
the
audience
to
relate
themselves
with
my
product.
I
think
selecting
an
audience
that
distinguishes
personal
identity
in
my
magazine
is
a
key
theory
to
consider.
This
could
be
as
small
as
a
piece
of
jewelry
an
artist
is
wearing,
or
what
an
artists
favourite
food
is.
Lastly,
another
theory
I
proposed
for
my
production
was
by
Denis
McQuail,
and
this
is
by
suggesting
that
my
audience
read
my
magazine
for
information
purposes.
So
for
example,
to
see
when
tour
dates
are
for
their
favourite
rapper,
or
when
new
music
might
be
on
the
scene.
I
think
this
is
a
great
theory
to
consider,
because
my
primary
audience
may
read
this
from
any
one
of
my
media
platforms
(magazine,
Twitter,
Facebook,
app,
website
etc)
and
then
share
it
to
their
friends
on
social
media,
again
extending
my
readers
as
they
might
want
to
be
in
on
the
latest
news,
and
then
consider
buying
my
magazine
etc…
Some
theories
I
considered
but
didn’t
end
up
thinking
they
were
right
for
my
production
was
the
Two
Step
Flow,
and
the
Hypodermic
Needle
Model.
The
Two
Step
Flow
model
is
aimed
at
the
concept
of
‘word
of
mouth’.
However
this
is
seen
to
be
used
mainly
by
high
leaders
such
as
critics
for
big
companies
etc.
I
think
for
my
magazine,
this
was
not
a
correct
theory
to
propose
to
my
target
audience,
as
I
am
not
looking
to
appeal
to
high,
upper
class
leaders.
Same
with
the
Hypodermic
Needle
Model,
which
was
proposed
in
the
1920’s,
I
don’t
think
really
worked
great
for
my
product.
The
aim
of
this
theory
is
to
feed
a
mass
audience
information
through
signifiers
and
particular
imagery.
This
was
used
with
World
War
2
propaganda,
therefore
don’t
think
it
is
the
right
theory
to
connect
with
my
audience.