I have decided to base my regional magazine within the North East of England. I
feel like this is a great idea, due to the lack of regional magazines in this area. I also
have a good understanding of this region, as I live here, this will enable me to go
into great depth when researching and writing my articles. I will use this gap in
the market to create a professional magazine, that my target audience will just
have to buy! The North East have quite a lot of students due to there being a fair
few Universities in this area (Durham University, Northumbria University,
Teesside University, Newcastle University, and University of Sunderland) as well
as Colleges and Sixth Forms. I want this to be my age range for my target audience
as there are very little magazines out there for these type of readers. I need to
keep this in mind when deciding my genre.
Business Quarter is a regional magazine that delivers a unique and refreshing mix
of business news, features and commentary from the regions inspirational
entrepreneurs and corporate success. It also
focuses on national issues that have a significant impact on
the business landscape. There are not that many business
magazines in the North East, which may be a good gap in
the market. However, I don’t know anything about
business so would not create a good standard magazine.
I also think this would not interest my target audience,
unless it was an educational read.
North East Music Magazine is a regional magazine that offers it’s readers
information on new music and gigs found in the North East. It allows you to write
your opinion on the website, and it really has a community vibe to it. In my
opinion, I wouldn’t choose this genre, as the type of music I like (hip hop, R ‘n’ B),
probably wouldn't’t have a large audience in the North East, and I would not have
great knowledge on other genres like rock, and indie.
I do think students and my target audience have interests in
music, so I think I would like this genre as a sub- genre for my
magazine, and include a couple of articles about hot music at
Northern Golfer is a regional magazine and it offers information on latest golf
tournaments and courses. It also has interviews with some of the regions best
golfers, and how they are doing with national competitions.
I don’t think I will choose the genre sport, as you really
need to know a lot about it to create a professional
magazine, and I don’t have great knowledge on any type
of sport. I think some students would be interested in this
genre of magazine, but feel like I would not design great
products if it was based on this topic.
Fashion and Lifestyle Magazines
North East Life is a regional magazine that celebrates the finer things in life.
People, heritage, places, landscape and quality of life all
feature prominently, along with platform sections covering
food and drink, interiors, and Fashion. I really like the idea
of a fashion and lifestyle magazine, and think I will be able
to research a lot into it as I enjoy reading these types of
magazines. I think a lot of students would enjoy reading
this magazine, especially since there are very little aimed
at this specific age range.