The document discusses how the author attracted and addressed their target audience for their magazine. First, they used direct address on the cover page with an artist wearing rock-inspired colors. A questionnaire found that the audience was most interested in content, so the magazine included favorite artists, bands, festivals, interviews and reviews. Images of the artist on the cover page made readers feel involved, as the high-quality photos captured the artist's character. Throughout, casual language engaged young adult readers, while maintaining professional standards. Consistency of color and style across productions ensured all items seemed part of the same magazine. Competitions also attracted readers as suggested in the audience research.