SlideShare a Scribd company logo

Branding Your Business

•Download as PPTX, PDF•
•
Lady Bizness
Lady Bizness

This is a course that I teach at Guilford Technical Community College as a continuing education course for small business owners and entrepreneurs. This course is designed to get people thinking about their brands and to use social media to market and promote the brand.

BusinessTechnology
1 of 14
Facilitated by Chisa D. Pennix-Brown, MBA Info@LadyBizness.com
Name Business/Industry Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
Q What is a Brand or Branding? Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
A 1. The association of certain products (and characteristics of these products) with a brand name. 2. Name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers. 3. INTANGIBLE Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
Definitions Emphasize 2 Things Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
B Business R A Reputation Attitude N Needs Chisa D. Pennix-Brown, MBA Lady Bizness, Inc. D Demand
Q Why Should You Establish a Brand? Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
A 1. Build Credibility 2. Differentiate Yourself from the competition 3. Reduce the need to compete on Price Alone 4. Ability to INCREASE prices based on brand 5. Establish a MONOPOLY in your industry Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
GROUP WORK Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
Brand Needs 1. Name 2. Logo 3. Colors 4. Tagline 5. Social Media 6. Hashtag 7. Bio Chisa D. Pennix-Brown, MBA Lady Bizness, Inc. TIPS Google your business Google: Cheap Domains Buy your domain Get a professional email Use an email service
Tools You Can Use Create a Boilerplate about Yourself & your Business Consistent Message with a Tagline 20 second impact statement = What Issue You Solve? 60 second commercial = How you Solve the Issue & Differentiate? Memberships, Networking, Engagement Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
Find the Best Times to Post Automate Basic Messages oIFTTT.com oBufferApp.com oTwuffer.com oDlvr.it oGremln.com
What was your Show Up & Show Out! Moment of the Day? Additional Questions & Comments Please Complete your Surveys. Thank You for the Investment of Your Time! Chisa D. Pennix-Brown. MBA CEO of Lady Bizness, Inc. Info@LadyBizness.com Show Up & Show Out!

Recommended

Allwrite Rebranding
Allwrite RebrandingAllwrite Rebranding
Allwrite Rebrandingeallwrite
 
Branding
BrandingBranding
BrandingNAILBITER
 
Rebranding Lifecore
Rebranding Lifecore Rebranding Lifecore
Rebranding Lifecore~ Robert Guyatt ~ Marketing Executive
 
ARE YOU A BRAND?
ARE YOU A BRAND?ARE YOU A BRAND?
ARE YOU A BRAND?Shanna Dennis
 
Introduction of EMPACT's new brand
Introduction of EMPACT's new brand Introduction of EMPACT's new brand
Introduction of EMPACT's new brand Empact
 
Module 9
Module 9Module 9
Module 9Office of the Chief Job Creation Officer
 
Module 11
Module 11Module 11
Module 11Office of the Chief Job Creation Officer
 
my Interview tips
my Interview tipsmy Interview tips
my Interview tipsmohammed shees
 

Recommended

Allwrite Rebranding
Allwrite RebrandingAllwrite Rebranding
Allwrite Rebrandingeallwrite
 
Branding
BrandingBranding
BrandingNAILBITER
 
Rebranding Lifecore
Rebranding Lifecore Rebranding Lifecore
Rebranding Lifecore~ Robert Guyatt ~ Marketing Executive
 
ARE YOU A BRAND?
ARE YOU A BRAND?ARE YOU A BRAND?
ARE YOU A BRAND?Shanna Dennis
 
Introduction of EMPACT's new brand
Introduction of EMPACT's new brand Introduction of EMPACT's new brand
Introduction of EMPACT's new brand Empact
 
Module 9
Module 9Module 9
Module 9Office of the Chief Job Creation Officer
 
Module 11
Module 11Module 11
Module 11Office of the Chief Job Creation Officer
 
my Interview tips
my Interview tipsmy Interview tips
my Interview tipsmohammed shees
 
Brand Positioning and Content Strategy Worksheet
Brand Positioning and Content Strategy WorksheetBrand Positioning and Content Strategy Worksheet
Brand Positioning and Content Strategy WorksheetThe Selling Agency
 
Brand Workshop Presentation
Brand Workshop PresentationBrand Workshop Presentation
Brand Workshop PresentationSelf employed - The Walsh Group
 
Personal Branding 1
Personal Branding 1Personal Branding 1
Personal Branding 1ChristopherBilotta
 
Brand & Branding
Brand & BrandingBrand & Branding
Brand & BrandingSamir Samuel David
 
Fundamental of Branding By Khawaja Muhammad Nasir
Fundamental of Branding By Khawaja Muhammad NasirFundamental of Branding By Khawaja Muhammad Nasir
Fundamental of Branding By Khawaja Muhammad NasirMuhammad Nasir
 
Brand & Branding
Brand & BrandingBrand & Branding
Brand & BrandingSamir Samuel David
 
What Is A Brand?
What Is A Brand?What Is A Brand?
What Is A Brand?MINDcapital
 
Buildingblocks
BuildingblocksBuildingblocks
BuildingblocksMark Rohrbaugh
 
Give good client
Give good clientGive good client
Give good clientJohn Franklin
 
Start-up Branding (Strategy & Story)
Start-up Branding (Strategy & Story)Start-up Branding (Strategy & Story)
Start-up Branding (Strategy & Story)Jigyasa Laroiya
 
Martco Special Report Working with Indpedent Reps-Completes 11-09
Martco Special Report Working with Indpedent Reps-Completes 11-09Martco Special Report Working with Indpedent Reps-Completes 11-09
Martco Special Report Working with Indpedent Reps-Completes 11-09Martco Associates
 
Unmatched Distribution, Franchisee, Sales Agent Opportunities only at GetDist...
Unmatched Distribution, Franchisee, Sales Agent Opportunities only at GetDist...Unmatched Distribution, Franchisee, Sales Agent Opportunities only at GetDist...
Unmatched Distribution, Franchisee, Sales Agent Opportunities only at GetDist...getdistributors
 
How to Build a Coworking Space Brand
How to Build a Coworking Space BrandHow to Build a Coworking Space Brand
How to Build a Coworking Space BrandSpacebring
 
How to make your company
How to make your companyHow to make your company
How to make your companyTreasure D Truth.Adekunle Gbenro Tolulope
 
Brand Mantra
Brand MantraBrand Mantra
Brand MantraMOHAMMED SALMAN
 
The Art of Sales
The Art of SalesThe Art of Sales
The Art of Sales- Vishal - Singh -
 
Uncovering Your Unique Value Proposition - Illinois CASA
Uncovering Your Unique Value Proposition - Illinois CASAUncovering Your Unique Value Proposition - Illinois CASA
Uncovering Your Unique Value Proposition - Illinois CASATim Miles
 
Branding for start ups the Unspun way
Branding for start ups the Unspun wayBranding for start ups the Unspun way
Branding for start ups the Unspun waySomUnspun
 
NEBIL CV NEW
NEBIL CV NEWNEBIL CV NEW
NEBIL CV NEWnebil redwan
 
BRANDING & PERSONAL SELLING
BRANDING & PERSONAL SELLINGBRANDING & PERSONAL SELLING
BRANDING & PERSONAL SELLINGAlchemedia
 
Periscope Made Easy
Periscope Made Easy Periscope Made Easy
Periscope Made Easy Lady Bizness
 
Branding yourbusiness
Branding yourbusinessBranding yourbusiness
Branding yourbusinessLady Bizness
 

More Related Content

What's hot

Brand Positioning and Content Strategy Worksheet
Brand Positioning and Content Strategy WorksheetBrand Positioning and Content Strategy Worksheet
Brand Positioning and Content Strategy WorksheetThe Selling Agency
 
Fundamental of Branding By Khawaja Muhammad Nasir
Fundamental of Branding By Khawaja Muhammad NasirFundamental of Branding By Khawaja Muhammad Nasir
Fundamental of Branding By Khawaja Muhammad NasirMuhammad Nasir
 
What Is A Brand?
What Is A Brand?What Is A Brand?
What Is A Brand?MINDcapital
 
Start-up Branding (Strategy & Story)
Start-up Branding (Strategy & Story)Start-up Branding (Strategy & Story)
Start-up Branding (Strategy & Story)Jigyasa Laroiya
 
Martco Special Report Working with Indpedent Reps-Completes 11-09
Martco Special Report Working with Indpedent Reps-Completes 11-09Martco Special Report Working with Indpedent Reps-Completes 11-09
Martco Special Report Working with Indpedent Reps-Completes 11-09Martco Associates
 
Unmatched Distribution, Franchisee, Sales Agent Opportunities only at GetDist...
Unmatched Distribution, Franchisee, Sales Agent Opportunities only at GetDist...Unmatched Distribution, Franchisee, Sales Agent Opportunities only at GetDist...
Unmatched Distribution, Franchisee, Sales Agent Opportunities only at GetDist...getdistributors
 
How to Build a Coworking Space Brand
How to Build a Coworking Space BrandHow to Build a Coworking Space Brand
How to Build a Coworking Space BrandSpacebring
 
Uncovering Your Unique Value Proposition - Illinois CASA
Uncovering Your Unique Value Proposition - Illinois CASAUncovering Your Unique Value Proposition - Illinois CASA
Uncovering Your Unique Value Proposition - Illinois CASATim Miles
 
Branding for start ups the Unspun way
Branding for start ups the Unspun wayBranding for start ups the Unspun way
Branding for start ups the Unspun waySomUnspun
 
BRANDING & PERSONAL SELLING
BRANDING & PERSONAL SELLINGBRANDING & PERSONAL SELLING
BRANDING & PERSONAL SELLINGAlchemedia
 

What's hot (20)

Brand Positioning and Content Strategy Worksheet
Brand Positioning and Content Strategy WorksheetBrand Positioning and Content Strategy Worksheet
Brand Positioning and Content Strategy Worksheet
 
Brand Workshop Presentation
Brand Workshop PresentationBrand Workshop Presentation
Brand Workshop Presentation
 
Personal Branding 1
Personal Branding 1Personal Branding 1
Personal Branding 1
 
Brand & Branding
Brand & BrandingBrand & Branding
Brand & Branding
 
Fundamental of Branding By Khawaja Muhammad Nasir
Fundamental of Branding By Khawaja Muhammad NasirFundamental of Branding By Khawaja Muhammad Nasir
Fundamental of Branding By Khawaja Muhammad Nasir
 
Brand & Branding
Brand & BrandingBrand & Branding
Brand & Branding
 
What Is A Brand?
What Is A Brand?What Is A Brand?
What Is A Brand?
 
Buildingblocks
BuildingblocksBuildingblocks
Buildingblocks
 
Give good client
Give good clientGive good client
Give good client
 
Start-up Branding (Strategy & Story)
Start-up Branding (Strategy & Story)Start-up Branding (Strategy & Story)
Start-up Branding (Strategy & Story)
 
Martco Special Report Working with Indpedent Reps-Completes 11-09
Martco Special Report Working with Indpedent Reps-Completes 11-09Martco Special Report Working with Indpedent Reps-Completes 11-09
Martco Special Report Working with Indpedent Reps-Completes 11-09
 
Unmatched Distribution, Franchisee, Sales Agent Opportunities only at GetDist...
Unmatched Distribution, Franchisee, Sales Agent Opportunities only at GetDist...Unmatched Distribution, Franchisee, Sales Agent Opportunities only at GetDist...
Unmatched Distribution, Franchisee, Sales Agent Opportunities only at GetDist...
 
How to Build a Coworking Space Brand
How to Build a Coworking Space BrandHow to Build a Coworking Space Brand
How to Build a Coworking Space Brand
 
How to make your company
How to make your companyHow to make your company
How to make your company
 
Brand Mantra
Brand MantraBrand Mantra
Brand Mantra
 
The Art of Sales
The Art of SalesThe Art of Sales
The Art of Sales
 
Uncovering Your Unique Value Proposition - Illinois CASA
Uncovering Your Unique Value Proposition - Illinois CASAUncovering Your Unique Value Proposition - Illinois CASA
Uncovering Your Unique Value Proposition - Illinois CASA
 
Branding for start ups the Unspun way
Branding for start ups the Unspun wayBranding for start ups the Unspun way
Branding for start ups the Unspun way
 
NEBIL CV NEW
NEBIL CV NEWNEBIL CV NEW
NEBIL CV NEW
 
BRANDING & PERSONAL SELLING
BRANDING & PERSONAL SELLINGBRANDING & PERSONAL SELLING
BRANDING & PERSONAL SELLING
 

Viewers also liked

Periscope Made Easy
Periscope Made Easy Periscope Made Easy
Periscope Made Easy Lady Bizness
 
Branding yourbusiness
Branding yourbusinessBranding yourbusiness
Branding yourbusinessLady Bizness
 
Social Media Graphics
Social Media Graphics Social Media Graphics
Social Media Graphics Lady Bizness
 
How to Develop Your Social Media Strategy?
How to Develop Your Social Media Strategy?How to Develop Your Social Media Strategy?
How to Develop Your Social Media Strategy?Lady Bizness
 
Financing Your Small Business
Financing Your Small Business Financing Your Small Business
Financing Your Small Business Lady Bizness
 
Power Up Your Business: Internal Revenue Service
Power Up Your Business: Internal Revenue Service Power Up Your Business: Internal Revenue Service
Power Up Your Business: Internal Revenue Service Lady Bizness
 
How to Create a Podcast by Chris Lea
How to Create a Podcast by Chris Lea How to Create a Podcast by Chris Lea
How to Create a Podcast by Chris Lea Lady Bizness
 
Build Your Following
Build Your FollowingBuild Your Following
Build Your FollowingLady Bizness
 
Power Up Your Business: NC Department of Revenue
Power Up Your Business: NC Department of RevenuePower Up Your Business: NC Department of Revenue
Power Up Your Business: NC Department of RevenueLady Bizness
 
How to Be Successful on Small Business Saturday?!
How to Be Successful on Small Business Saturday?!How to Be Successful on Small Business Saturday?!
How to Be Successful on Small Business Saturday?!Lady Bizness
 
Building Brand Advocates
Building Brand Advocates Building Brand Advocates
Building Brand Advocates Lady Bizness
 
Financing yoursmallbusiness lb-class
Financing yoursmallbusiness lb-classFinancing yoursmallbusiness lb-class
Financing yoursmallbusiness lb-classLady Bizness
 
Power Up Your Business: BLNC
Power Up Your Business: BLNC Power Up Your Business: BLNC
Power Up Your Business: BLNC Lady Bizness
 
Top 10 Tips for Cleaning that "Dirty" Digital Footprint!
Top 10 Tips for Cleaning that "Dirty" Digital Footprint!Top 10 Tips for Cleaning that "Dirty" Digital Footprint!
Top 10 Tips for Cleaning that "Dirty" Digital Footprint!Lady Bizness
 
Business Branding
Business Branding Business Branding
Business Branding Lady Bizness
 
Set Goals with Google Analytics
Set Goals with Google Analytics Set Goals with Google Analytics
Set Goals with Google Analytics Lady Bizness
 
Networking Made Easy
Networking Made Easy Networking Made Easy
Networking Made Easy Lady Bizness
 
How to Start a Business
How to Start a BusinessHow to Start a Business
How to Start a BusinessLady Bizness
 
Creating Your Core Marketing Message
Creating Your Core Marketing MessageCreating Your Core Marketing Message
Creating Your Core Marketing MessageLady Bizness
 
CPR for your Business
CPR for your Business CPR for your Business
CPR for your Business Lady Bizness
 

Viewers also liked (20)

Periscope Made Easy
Periscope Made Easy Periscope Made Easy
Periscope Made Easy
 
Branding yourbusiness
Branding yourbusinessBranding yourbusiness
Branding yourbusiness
 
Social Media Graphics
Social Media Graphics Social Media Graphics
Social Media Graphics
 
How to Develop Your Social Media Strategy?
How to Develop Your Social Media Strategy?How to Develop Your Social Media Strategy?
How to Develop Your Social Media Strategy?
 
Financing Your Small Business
Financing Your Small Business Financing Your Small Business
Financing Your Small Business
 
Power Up Your Business: Internal Revenue Service
Power Up Your Business: Internal Revenue Service Power Up Your Business: Internal Revenue Service
Power Up Your Business: Internal Revenue Service
 
How to Create a Podcast by Chris Lea
How to Create a Podcast by Chris Lea How to Create a Podcast by Chris Lea
How to Create a Podcast by Chris Lea
 
Build Your Following
Build Your FollowingBuild Your Following
Build Your Following
 
Power Up Your Business: NC Department of Revenue
Power Up Your Business: NC Department of RevenuePower Up Your Business: NC Department of Revenue
Power Up Your Business: NC Department of Revenue
 
How to Be Successful on Small Business Saturday?!
How to Be Successful on Small Business Saturday?!How to Be Successful on Small Business Saturday?!
How to Be Successful on Small Business Saturday?!
 
Building Brand Advocates
Building Brand Advocates Building Brand Advocates
Building Brand Advocates
 
Financing yoursmallbusiness lb-class
Financing yoursmallbusiness lb-classFinancing yoursmallbusiness lb-class
Financing yoursmallbusiness lb-class
 
Power Up Your Business: BLNC
Power Up Your Business: BLNC Power Up Your Business: BLNC
Power Up Your Business: BLNC
 
Top 10 Tips for Cleaning that "Dirty" Digital Footprint!
Top 10 Tips for Cleaning that "Dirty" Digital Footprint!Top 10 Tips for Cleaning that "Dirty" Digital Footprint!
Top 10 Tips for Cleaning that "Dirty" Digital Footprint!
 
Business Branding
Business Branding Business Branding
Business Branding
 
Set Goals with Google Analytics
Set Goals with Google Analytics Set Goals with Google Analytics
Set Goals with Google Analytics
 
Networking Made Easy
Networking Made Easy Networking Made Easy
Networking Made Easy
 
How to Start a Business
How to Start a BusinessHow to Start a Business
How to Start a Business
 
Creating Your Core Marketing Message
Creating Your Core Marketing MessageCreating Your Core Marketing Message
Creating Your Core Marketing Message
 
CPR for your Business
CPR for your Business CPR for your Business
CPR for your Business
 

Similar to Branding Your Business

Branding
BrandingBranding
Brandingsivasu
 
Branding
Branding Branding
Branding sivasu
 
Strategic Brand Management
Strategic Brand ManagementStrategic Brand Management
Strategic Brand Managementadoney
 
Brand Management - Brand & Branding
Brand Management - Brand & BrandingBrand Management - Brand & Branding
Brand Management - Brand & BrandingTheresia Lusiyanti
 
Top 10 Questions Chapter 9
Top 10 Questions Chapter 9Top 10 Questions Chapter 9
Top 10 Questions Chapter 9ryan5781
 
Brand management
Brand managementBrand management
Brand managementBornali Das
 
presentation of brands
presentation of brandspresentation of brands
presentation of brandsSilence Speed
 
About Brand Management By Speakerhead.com
About Brand Management By Speakerhead.com About Brand Management By Speakerhead.com
About Brand Management By Speakerhead.com speakerhead-com
 
ConnectIN San Francisco - Small but Mighty, Small Teams with Big Ambitions
ConnectIN San Francisco - Small but Mighty, Small Teams with Big AmbitionsConnectIN San Francisco - Small but Mighty, Small Teams with Big Ambitions
ConnectIN San Francisco - Small but Mighty, Small Teams with Big AmbitionsKyle Poll
 
How to Write a Persuasive Product Description that Sells
How to Write a Persuasive Product Description that SellsHow to Write a Persuasive Product Description that Sells
How to Write a Persuasive Product Description that SellsDarren DeMatas, MBA
 

Similar to Branding Your Business (20)

Branding
BrandingBranding
Branding
 
Branding
Branding Branding
Branding
 
Brand management
Brand managementBrand management
Brand management
 
Strategic Brand Management
Strategic Brand ManagementStrategic Brand Management
Strategic Brand Management
 
Brand Management - Brand & Branding
Brand Management - Brand & BrandingBrand Management - Brand & Branding
Brand Management - Brand & Branding
 
Top 10 Questions Chapter 9
Top 10 Questions Chapter 9Top 10 Questions Chapter 9
Top 10 Questions Chapter 9
 
Brand management
Brand managementBrand management
Brand management
 
Brand management
Brand managementBrand management
Brand management
 
presentation of brands
presentation of brandspresentation of brands
presentation of brands
 
About Brand Management By Speakerhead.com
About Brand Management By Speakerhead.com About Brand Management By Speakerhead.com
About Brand Management By Speakerhead.com
 
Building Your Brand
Building Your BrandBuilding Your Brand
Building Your Brand
 
Linked In For Pc
Linked In For PcLinked In For Pc
Linked In For Pc
 
ConnectIN San Francisco - Small but Mighty, Small Teams with Big Ambitions
ConnectIN San Francisco - Small but Mighty, Small Teams with Big AmbitionsConnectIN San Francisco - Small but Mighty, Small Teams with Big Ambitions
ConnectIN San Francisco - Small but Mighty, Small Teams with Big Ambitions
 
Brand equity
Brand equityBrand equity
Brand equity
 
How to Write a Persuasive Product Description that Sells
How to Write a Persuasive Product Description that SellsHow to Write a Persuasive Product Description that Sells
How to Write a Persuasive Product Description that Sells
 
How to Create a Winning Package Design
How to Create a Winning Package DesignHow to Create a Winning Package Design
How to Create a Winning Package Design
 
Investing in your Brand
Investing in your BrandInvesting in your Brand
Investing in your Brand
 
Brand Management
Brand ManagementBrand Management
Brand Management
 
branding presentation
branding presentationbranding presentation
branding presentation
 
Branding Presentation
Branding PresentationBranding Presentation
Branding Presentation
 

Recently uploaded

Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistanvineshkumarsajnani12
 
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Klinik kandungan
 
Top Quality adbb 5cl-a-d-b Best precursor raw material
Top Quality adbb 5cl-a-d-b Best precursor raw materialTop Quality adbb 5cl-a-d-b Best precursor raw material
Top Quality adbb 5cl-a-d-b Best precursor raw materialsunnyly512
 
Moradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in PenacovaMoradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in Penacovaimostorept
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...yulianti213969
 
A DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptxA DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptxseemajojo02
 
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxGoal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxNetapsFoundationAdmi
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312LR1709MUSIC
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 
UJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDE
UJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDEUJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDE
UJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDEkajalroy875762
 
The Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and UncertaintyThe Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and Uncertaintycapivisgroup
 
Managerial Accounting 5th Edition by Stacey Whitecotton test bank.docx
Managerial Accounting 5th Edition by Stacey Whitecotton test bank.docxManagerial Accounting 5th Edition by Stacey Whitecotton test bank.docx
Managerial Accounting 5th Edition by Stacey Whitecotton test bank.docxssuserf63bd7
 
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxThompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxtmthompson1
 
How does a bike-share company navigate speedy success? - Cyclistic
How does a bike-share company navigate speedy success? - CyclisticHow does a bike-share company navigate speedy success? - Cyclistic
How does a bike-share company navigate speedy success? - CyclisticChristofer Vizcaino
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 

Recently uploaded (20)

Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Top Quality adbb 5cl-a-d-b Best precursor raw material
Top Quality adbb 5cl-a-d-b Best precursor raw materialTop Quality adbb 5cl-a-d-b Best precursor raw material
Top Quality adbb 5cl-a-d-b Best precursor raw material
 
Moradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in PenacovaMoradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in Penacova
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
 
A DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptxA DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptx
 
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxGoal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
UJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDE
UJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDEUJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDE
UJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDE
 
The Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and UncertaintyThe Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and Uncertainty
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Managerial Accounting 5th Edition by Stacey Whitecotton test bank.docx
Managerial Accounting 5th Edition by Stacey Whitecotton test bank.docxManagerial Accounting 5th Edition by Stacey Whitecotton test bank.docx
Managerial Accounting 5th Edition by Stacey Whitecotton test bank.docx
 
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxThompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
 
How does a bike-share company navigate speedy success? - Cyclistic
How does a bike-share company navigate speedy success? - CyclisticHow does a bike-share company navigate speedy success? - Cyclistic
How does a bike-share company navigate speedy success? - Cyclistic
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 

Branding Your Business

  • 1.
  • 2. Facilitated by Chisa D. Pennix-Brown, MBA Info@LadyBizness.com
  • 4. Q What is a Brand or Branding? Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  • 5. A 1. The association of certain products (and characteristics of these products) with a brand name. 2. Name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers. 3. INTANGIBLE Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  • 6. Definitions Emphasize 2 Things Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  • 8. Q Why Should You Establish a Brand? Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  • 9. A 1. Build Credibility 2. Differentiate Yourself from the competition 3. Reduce the need to compete on Price Alone 4. Ability to INCREASE prices based on brand 5. Establish a MONOPOLY in your industry Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  • 10. GROUP WORK Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  • 11. Brand Needs 1. Name 2. Logo 3. Colors 4. Tagline 5. Social Media 6. Hashtag 7. Bio Chisa D. Pennix-Brown, MBA Lady Bizness, Inc. TIPS Google your business Google: Cheap Domains Buy your domain Get a professional email Use an email service
  • 12. Tools You Can Use Create a Boilerplate about Yourself & your Business Consistent Message with a Tagline 20 second impact statement = What Issue You Solve? 60 second commercial = How you Solve the Issue & Differentiate? Memberships, Networking, Engagement Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  • 13. Find the Best Times to Post Automate Basic Messages oIFTTT.com oBufferApp.com oTwuffer.com oDlvr.it oGremln.com
  • 14. What was your Show Up & Show Out! Moment of the Day? Additional Questions & Comments Please Complete your Surveys. Thank You for the Investment of Your Time! Chisa D. Pennix-Brown. MBA CEO of Lady Bizness, Inc. Info@LadyBizness.com Show Up & Show Out!