Branding yourbusiness

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Branding yourbusiness

  1. 1. Facilitated by Chisa D. Pennix-Brown, MBA Info@LadyBizness.com
  2. 2. Name Business/Industry Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  3. 3. Q What is a Brand or Branding? Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  4. 4. A 1. The association of certain products (and characteristics of these products) with a brand name. 2. Name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers. 3. INTANGIBLE Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  5. 5. Definitions Emphasize 2 Things Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  6. 6. B Business R A Reputation Attitude N Needs Chisa D. Pennix-Brown, MBA Lady Bizness, Inc. D Demand
  7. 7. Q Why Should You Establish a Brand? Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  8. 8. A 1. Build Credibility 2. Differentiate Yourself from the competition 3. Reduce the need to compete on Price Alone 4. Ability to INCREASE prices based on brand 5. Establish a MONOPOLY in your industry Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  9. 9. GROUP WORK Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  10. 10. Brand Needs 1. Name 2. Logo 3. Colors 4. Tagline 5. Social Media 6. Hashtag 7. Bio Chisa D. Pennix-Brown, MBA Lady Bizness, Inc. TIPS Google your business Google: Cheap Domains Buy your domain Get a professional email Use an email service
  11. 11. Tools You Can Use Create a Boilerplate about Yourself & your Business Consistent Message with a Tagline 20 second impact statement = What Issue You Solve? 60 second commercial = How you Solve the Issue & Differentiate? Memberships, Networking, Engagement Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
  12. 12. Find the Best Times to Post Automate Basic Messages oIFTTT.com oBufferApp.com oTwuffer.com oDlvr.it oGremln.com
  13. 13. What was your Show Up & Show Out! Moment of the Day? Additional Questions & Comments Please Complete your Surveys. Thank You for the Investment of Your Time! Chisa D. Pennix-Brown. MBA CEO of Lady Bizness, Inc. Info@LadyBizness.com Show Up & Show Out!

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