This document discusses four ways to make a company's branding profitable: 1. Continue strengthening the brand through marketing and promotion to build recognition and trust with customers. 2. Ensure the brand evolves to continue meeting changing customer needs, as Coca-Cola has done over decades. 3. Generate income by licensing the brand to other reputable companies' products in exchange for a percentage of profits. 4. Evaluate and potentially overhaul the brand if it is not profitable, such as improving the logo and sharing more of the business's personality.