Allwrite Rebranding

Rebranding Your Business, Your Ministry, and Yourself Annette R. Johnson

Branding ,[object Object],[object Object],[object Object]

Function of Branding ,[object Object],[object Object],[object Object],[object Object]

What is a Brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Function of Rebranding ,[object Object],[object Object],[object Object],[object Object],This may involve radical changes to the brand’s logo , brand name , image , marketing strategy , and advertising themes .

Mistakes Made When Rebranding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who Should Re-Brand? ,[object Object],[object Object],[object Object]

Branding Your Values Branding and rebranding in business is based on the target market’s values. Our motivation is based on our values. Once I know what you value, I know how to motivate or even manipulate you. Marketers understand consumers’ motivation include: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding your motivation reveals the internal desires and external triggers that cause your behavior. ,[object Object],[object Object]

Do You Know Your Motivation? ,[object Object],[object Object],[object Object]

Allwrite Rebranding

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