Branding

663 views

Published on

BRAND
MEANING

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
663
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
24
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Branding

  1. 1. BRANDING – Necessity for MSME Presented by M.SIVASUBRAMANIAN
  2. 2. Meaning of Branding <ul><li>Brands are a means of differentiating a company’s products and services from those of its competitors. </li></ul>
  3. 3. <ul><li>A brand is not: </li></ul><ul><li>a product </li></ul><ul><li>a company </li></ul><ul><li>a logo </li></ul><ul><li>: </li></ul><ul><li>A Brand is </li></ul><ul><li>a promise </li></ul><ul><li>an experience </li></ul><ul><li>a relationship </li></ul>
  4. 4. Definition of Branding <ul><li>“ A brand is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or services.” </li></ul><ul><li>-Phillip Kotler </li></ul>
  5. 5. Need for BRANDING <ul><li>To convey that you are established. </li></ul><ul><li>To attract more clients. </li></ul><ul><li>To increase your credibility. </li></ul><ul><li>To be more memorable. </li></ul><ul><li>To stand out in your field. </li></ul><ul><li>To give clients a sense of stability. </li></ul>
  6. 6. Benefits of Branding <ul><li>Memorability </li></ul><ul><li>Loyalty. </li></ul><ul><li>Familiarity. </li></ul><ul><li>Premium price. </li></ul><ul><li>Creation of Goodwill </li></ul><ul><li>Lower marketing expenses. </li></ul><ul><li>For consumers, less risk. </li></ul>
  7. 7. An Effective Brand Name <ul><ul><li>Is easy to pronounce </li></ul></ul><ul><ul><li>Is easy to recognize and remember </li></ul></ul><ul><ul><li>Is short, distinctive, and unique </li></ul></ul><ul><ul><li>Has a positive connotation </li></ul></ul><ul><ul><li>Reinforces the product image </li></ul></ul><ul><ul><li>Is legally protectable </li></ul></ul>
  8. 8. Types of Brand <ul><li>There are two main types of brand – manufacturer brands and own-label brands. </li></ul><ul><li>Manufacturer brands </li></ul><ul><li>Private label brand </li></ul>
  9. 9. Examples <ul><li>Colgate Protection </li></ul><ul><li>Lux Glamour </li></ul><ul><li>Axe Sexual Attraction </li></ul><ul><li>Gillette Quality </li></ul>
  10. 10. Why Is It Necessary? <ul><li>Competition </li></ul><ul><li>Differentiation </li></ul><ul><li>Enables decision-making by prospective consumer </li></ul><ul><li>Pricing </li></ul>
  11. 12. MSME <ul><li>Micro Medium Small Enterprise </li></ul>
  12. 14. Why Branding is Necessity for MSME <ul><li>For a business to flourish, it is more than necessary to have a reputation in the market </li></ul><ul><li>Reputation calls for publicity and a BRAND is one of the most critical tools for this purpose </li></ul>
  13. 15. Why Branding is Necessity for MSME <ul><li>Besides your product or services, it is your BRAND that leaves an imprint on people’s minds and touches their hearts </li></ul><ul><li>An expressive BRAND makes people turn their heads and open their eyes. </li></ul>
  14. 16. MSME <ul><li>A small business, even a sole proprietorship, cannot survive without branding. </li></ul><ul><li>The idea that the brand must be just a website or logo is incorrect. </li></ul><ul><li>The brand can be the business name, or, in the case of a sole proprietor, even the name of the owner </li></ul>
  15. 17. MacDonald <ul><li>Have you ever wondered that the ‘M’ for MacDonald is displayed individually at prominent places and everyone easily identifies it! </li></ul>
  16. 18. MacDonald <ul><li>People relate the big Yellow M with MacDonald’s burgers as soon as they see it anywhere. </li></ul>
  17. 19. Conclusion <ul><li>Effective branding and value creation continue to represent the cornerstone of every successful company. In today’s increasingly competitive marketplace for services, retaining a customer’s loyalty is critical. This puts more emphasis on the need for effective total brand management. </li></ul>
  18. 20. Reference <ul><li>http://www.businesslink.gov.uk </li></ul><ul><li>http://www.powerbandgraphics.com </li></ul><ul><li>www.authorstream.com </li></ul><ul><li>Marketing management – Philip Kotler </li></ul>

×