How to Be Successful on Small Business Saturday?!

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Small Businesses should be involved with #ShopSmall from American Express. This presentation gives you plenty of ideas and strategies to bring your small business community together! #LadyBizness #BiznessBranding

Business

Smallbusiness Saturday
ShopSmall.AmericanExpress.com
Started in 2010
Official DAY by Washington, DC in 2011
Estimated $14.3 Billion Spent
on Small Business Saturday

SocialEngagement
Facebook.com/
SmallBusinessSaturday
Twitter.com/
ShopSmall
Instagram.com/
ShopSmall

Email newsletter
Decide on what you want to send to
your existing customers and send them
an email by October 1.
Email October 15
Email November 1
Email November 15
Email November 25
Email December 1

The power of hashtags
• People use the hashtag symbol # before a relevant
keyword or phrase (no spaces) in their Tweet to
categorize Tweets.
• Clicking on a hashtagged word in any message shows
you all other Tweets marked with that keyword.
• Hashtags can occur anywhere in the Tweet.
• Hashtags that become very popular = Trending Topics.

Createlists
Who is important in your client
database?
Make a list and offer them something
special for coming out.
Provide special shopping hours or give
out gifts.

EditorialCalendarfor theWeek
/Month
• Offer an exclusive promotion
• Give a behind-the-scenes look
at your business
• Create a series of helpful tips
• Focus on customers
• Feature industry & expert news
• Use quotes & Daily Affirmations
• Ask questions
• Post photos
• Post videos
Monday
Tuesday
Wednesday
Thursday
Friday
Sat/Sun
Week 1
Week 2
Week 3
Week 4
Special Day
of the Month
that is
relevant to
the business
or trends

What's hot

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The debate is on and Barbara and Toni are ready to settle the score! Our highly interactive presentation will have the audience voting American Idol style on whether email or social media marketing is better for business. Set in a political style debate, Toni the email champion and Barbara the Social Media Sage will debate which platform is best for business. Ultimately, the audience gets to choose! We will also have demonstrations of advanced features of both platforms that will surely leave the audience ready to take on their own email and social media marketing challenge for their business.

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Learning about Google Analytics can be a huge tool for your online business marketing. Do you know who uses your website? How do people get to your website? Where do they go once on your website. Are you holding your customer's attention or are they leaving your site on first page? Learn how to use Google Analytics to make better use of your online presence. #BiznessBranding Academy Powered by #LadyBizness

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Succession “Losers”: What Happens to Executives Passed Over for the CEO Job? By David F. Larcker, Stephen A. Miles, and Brian Tayan Stanford Closer Look Series Overview: Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”). We ask: • Are the executives selected for the CEO role really better than those passed over? • What are the implications for understanding the labor market for executive talent? • Are differences in performance due to operating conditions or quality of available talent? • Are boards better at identifying CEO talent than other research generally suggests?

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