The document discusses branding strategies for startups. It defines startups and branding, noting that branding for startups involves conveying the company's core message and values to build a loyal customer base. The document provides tips for startups on developing their brand identity, positioning, and messaging as well as strategies for low-cost branding using free online tools and social media. It also discusses common branding mistakes to avoid and provides examples of successful startup branding through case studies.
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
We look at the role of the Brand Leader, how to develop marketing execution strategy, tools to make marketing decisions and how to give direction to an agency.
The more beloved the brand, the more valuable the brand.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
We look at the role of the Brand Leader, how to develop marketing execution strategy, tools to make marketing decisions and how to give direction to an agency.
The more beloved the brand, the more valuable the brand.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
We coach Brand Leader on the principles of good analysis, how to assess health and wealth of the brand and turning your analytical thinking into strategic stories, projections and reports. We look at:
1. Principles of Good Analytics Gain more support for your analysis by telling analytical stories through data.
2. Health and Wealth of the Brand Assess brand situation looking category, consumer, channels, brand and competitors
3. Analytical stories get Decision Makers to “what do you think” stage Analysis turns fact into insight and data breaks form the story that sets up strategic choices.
4. Turn analytical thinking into projections Extrapolating data into the future, starts with what you are see in the current.
5. Monthly Brand Report Keep everyone on the team informed, engaged and aware of the strategic thinking
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
Looking to get started with digital marketing? Our Digital Marketing 101 presentation will help you understand the fundamentals of a good digital marketing strategy.
Overview:
1. Goal Alignment
2. Marketing Funnel, Tactics, and Key Metrics
3. Website Optimization
4. Search: Paid vs Organic
5. Content: Blog, Social Media, and Email
To learn more, visit us at www.fifthtribe.com
Related Content:
1. Google Adwords 101 (Infographic)
https://medium.com/fifth-tribe-stories/google-adwords-101-infographic-c1f9f4eb6937#.7pvtkt7xu
2. SEO 101: The Five Basic Steps (Infographic)
https://medium.com/fifth-tribe-stories/seo-101-the-five-basic-steps-infographic-601b5402f58a#.yc5s9k7ck
This will provide you with an ideal format for how to lay out a Long Range Strategic Plan with the vision, purpose, values, big idea, strategies, and tactics.
With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty. When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate the important details, your sales marketing efforts will become less stressful and more enjoyable.
In this hands-on workshop session, we'll cover what a brand is, the difference between a brand and branding, the difference between branding and marketing, why brand clarity matters, building your reputation, creating an ideal client persona, using emotional brand triggers, creating benefit/risk statements for your marketing, and crafting a powerful brand marketing message.
(Slides used for a 2 hour hands-on branding workshop.)
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
Workshop to help turn consumer insights into a brand strategy that will help the brand win in the market
Workshop Agenda
1. How to use consumer insights to bring the consumer to life
2. How to use consumer insights to define your brand
3, How to use consumer insights to develop brand strategy
Branding as a Competitive Advantage : A Workshop for Start-Up CompaniesSamuel Payne
A workshop to explore the value of branding for start-up companies. Delivered as part of the Gateway 2 Investment programme with Mother London and Downing St.
There are a range of exercises to accompany these slides, get in touch if you'd like a copy of the materials.
We coach Brand Leader on the principles of good analysis, how to assess health and wealth of the brand and turning your analytical thinking into strategic stories, projections and reports. We look at:
1. Principles of Good Analytics Gain more support for your analysis by telling analytical stories through data.
2. Health and Wealth of the Brand Assess brand situation looking category, consumer, channels, brand and competitors
3. Analytical stories get Decision Makers to “what do you think” stage Analysis turns fact into insight and data breaks form the story that sets up strategic choices.
4. Turn analytical thinking into projections Extrapolating data into the future, starts with what you are see in the current.
5. Monthly Brand Report Keep everyone on the team informed, engaged and aware of the strategic thinking
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
Looking to get started with digital marketing? Our Digital Marketing 101 presentation will help you understand the fundamentals of a good digital marketing strategy.
Overview:
1. Goal Alignment
2. Marketing Funnel, Tactics, and Key Metrics
3. Website Optimization
4. Search: Paid vs Organic
5. Content: Blog, Social Media, and Email
To learn more, visit us at www.fifthtribe.com
Related Content:
1. Google Adwords 101 (Infographic)
https://medium.com/fifth-tribe-stories/google-adwords-101-infographic-c1f9f4eb6937#.7pvtkt7xu
2. SEO 101: The Five Basic Steps (Infographic)
https://medium.com/fifth-tribe-stories/seo-101-the-five-basic-steps-infographic-601b5402f58a#.yc5s9k7ck
This will provide you with an ideal format for how to lay out a Long Range Strategic Plan with the vision, purpose, values, big idea, strategies, and tactics.
With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty. When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate the important details, your sales marketing efforts will become less stressful and more enjoyable.
In this hands-on workshop session, we'll cover what a brand is, the difference between a brand and branding, the difference between branding and marketing, why brand clarity matters, building your reputation, creating an ideal client persona, using emotional brand triggers, creating benefit/risk statements for your marketing, and crafting a powerful brand marketing message.
(Slides used for a 2 hour hands-on branding workshop.)
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
Workshop to help turn consumer insights into a brand strategy that will help the brand win in the market
Workshop Agenda
1. How to use consumer insights to bring the consumer to life
2. How to use consumer insights to define your brand
3, How to use consumer insights to develop brand strategy
Branding as a Competitive Advantage : A Workshop for Start-Up CompaniesSamuel Payne
A workshop to explore the value of branding for start-up companies. Delivered as part of the Gateway 2 Investment programme with Mother London and Downing St.
There are a range of exercises to accompany these slides, get in touch if you'd like a copy of the materials.
If the market for your product or service is taking off, you’re likely experiencing an influx of new entrants. Customers, potential employees and investors—who in the early days didn’t understand your product or were skeptical it would succeed—now tell you that “everyone’s doing that” and want to know “what’s different about you?”
In this presentation, you'll learn how to refine your target market definition and improve your positioning, so you can help your company grow in a crowded market.
Branding for Startups: Build your brand to attract customers and investorsVisible Logic, Inc.
As a startup founder, you’re struggling to launch your new product or service as well as market it to buyers and investors. A smart brand is the foundation of building your brand identity and all of your marketing channels including your web site, social media, investor presentations and more.
This free webinar is for you if you want to know:
•What is branding?
•How to leverage the personal brand of the founders and develop your corporate brand
•How a strong brand can help you attract ideal clients, investors and employees
•How to create a brand that builds on your passions
•How to know whether your name, logo or web site is good enough
•How to research the market and your competition to position your brand
•Why you need a compelling story and how to tell it
•How to turn product features into compelling benefits
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Learn how to create more resilient brand "fans" with these helpful marketing tips. From direct mail to social media, we will show you how one of the greatest rock bands of all time, the Grateful Dead, changed the way we do marketing today.
CXEdge 2015 Customer Experience & Social - Turning Customers Into Raving FansJim HAYSOM
Customer Experience and Social. #SocialCX: Turning customers into Raving Fans. Success with social media starts with the right content, to the right audience at the right time. This presentation provides considerations, tips and examples of how brands can achieve this.
To deliver an amazing customer experience, you will need to know who your audience is, and get to know them better. You need to create a consistent brand voice across all social channels, and build brand and advocacy with a responsive strategy. By extracting insights and using social and data analytics, brands can ensure they are driving their business goals.
These slides were presented at Marketing Magazine's #CXEdge conference in London on 26 March 2015 by Jim Haysom, a digital professional with over 16 years' experience.
Follow Jim Haysom on Twitter @jimhaysom
Always wondered how to grow your Personal Brand? Follow these practical tips to get the brand called You out there, use social media, public speaking and the media to your advantage
Branding in the Digital World: Thinking Beyond Logos and Colour PalettesStephen McGill
A presentation that I made to a wonderful crowd at the Ottawa Search & Digital Marketing Meetup on April 15, 2014. Terrific group of people to speak to.
Women in Innovation: Building Success - BrandingKTN
Branding is more than just a name, design or slogan, it is a way to distinguish yourself from your competitors and make a memorable impression on consumers.
Done correctly your brand can not only add real value to your company, but can outlive your products.
In this webinar we will explore:
- Why you should be thinking about building a strong brand from the get go aspects of branding
- How to build your brand and reputation
Find out more about the Diversity and Inclusion Interest Group at https://ktn-uk.co.uk/interests/diversity
Too many people think that brand management matters most to a consumer brand, and they underestimate the value of marketing for B2B brands. And many of these people are running B2B brands. They treat marketing as a support function, hiring low-cost marketing coordinators to support their sales team, and do basic packaging for new launches and run a few basic trade magazines.
Business Survival Strategies: Why a Human-Centric Approach to Your Business i...Spodek & Co.
Learn how to apply a human-centric strategic approach to your business, recruitment, and marketing efforts during periods of disruption.
Here's what you need to know
How are you and your business coping in the age of COVID-19?
We’re all having to adapt at an unprecedented pace in order to survive. How your business responds to the pandemic has the potential to reflect on your company for years to come. Three experts in business, recruitment and marketing will discuss approaches to:
Understanding the difference between culture and performance culture and why both are important
Navigating the complexity of human resources and recruitment during a crisis
Defining your brand today while building customer loyalty for the future
Apply these tips and strategies today and be prepared for future disruptions.
This presentation was for a session named Retail Marketing 101, that was given by Joshua Schall of J. Schall Consulting at the 2019 Supplement Retail Mastermind that was held the day before the Olympia Weekend in Las Vegas, NV.
If you are interested in the video, you can watch it on YouTube here - https://youtu.be/7vFYQSi9ziM
Building your brand is critical, both inside the organization and out! This presentation highlights tips and tricks for HR Pros to embrace that will amp up recruitment, internal communications, culture building and more.
Your Message Matters – The Mechanics of Developing a Powerful Brand and Awareness Strategy. Learn more about the brand promise, your brand position, and the five crucial branding prinicples.
This Presentation was delivered by Sir Eric Seyram A at the “iSpace Women’s Entrepreneurs” Program. organised by ispace, a technology hub in Accra supporting start ups and in partnership with Google for Entrepreneurs,
The program was a three-week intensive program aimed at women entrepreneurs who are looking to create a winning business proposal and business pitch. Participants were coached by Sir Eric Seyram A and other industry experts on how to write their business proposal and present themselves to potential investors. Some selected business proposals got a sponsored package from iSpace and also a one on one mentoring with few of the leading women in business in Ghana today.
The program run from 1st April to 18th April 2014 within which there were 9 lecture sessions.
The presentation was captioned Carving your Marketing Strategy and sought to orient participants on how they can create value for their customers and other stakeholders to ensure competitiveness, profitability and sustainability.
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
1. Start-up Branding
Are you ready?
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
1
2. Defining Start-up & Branding
• Start-up:
A startup company or startup is a company, a partnership
or temporary organization designed to search for a
repeatable and scalable business model.
• Branding:
A process in which a mark, usually a symbol or ornamental
pattern, is burned into the skin of a living person or animal.
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
2
3. Start-up Branding
Branding is not just about telling a great story or having a
memorable logo and slogan—its primary goal is to convey the
company’s heart and soul to an audience. What does the
company stand for? What is the personality? What is your
message, and why should I buy into it?
By creating a message and having your actions be congruent
to it, you create a powerful brand that will give customers a
reason to continue buying from you.
As a startup, your brand will be the most valuable asset you
have at your disposable. Leverage it wisely.
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
3
4. What does your Start-up Brand look like??
Got any ideas…. Let us share – right now!
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
4
5. Track, Evaluate, and Adjust
Revamp your website
Develop Content Mktg.
Strategy
Figure out the USP
Create Visual Identity
Define Brand Voice
Compose a Mission & Vision
Establish your Values
Define TG
Mentoring helps
in all the phases!!
Jigyasa Laroiya @ KSOM, Marketing Conclave
Do your Research
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
5
6. Things NOT to do!
•
•
•
•
•
•
•
Being Fanciful
Aspiring for now
Going with just an Idea
Seeking Results readily
Apply Jobs
Keeping Plans to yourself
Premium or Low Pricing
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
6
7. Activity – Let us talk about your Brand now!
• Think of the 5 things you
will do create a
brand….make a brief plan
and share
• Consultants – Listen to the
brand idea and share your
concerns
• Summarize the learning!
Jigyasa Laroiya @ KSOM, Marketing Conclave
TOP 5 Things to START!
• Decide what you are
going to do
• Finalize a name
• Create a Look
• Create a Message
• Bundle it all
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
7
8. 3 ASS RULE By Jeff Clavier
Managing Partner, Softech VC
Ever wondered what’s going on in an
investor’s mind during a start up pitch?
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
8
9. 3
Team
What never
works?
Product
Traction
Is it working?
Cost of
Funding
Smartass Team
Kickass Product
Bigass Market
Funds
Contacted
Market
Opportunity
Funding
Other
Investors
Jigyasa Laroiya @ KSOM, Marketing Conclave
Valuation
Founder
Dilution
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
A
S
S
E
S
R
U
L
E
9
10. What’s Cooking? Ah! A Start-up Brand
•
•
•
•
•
RECIPE
Know your Brand
Know your Customers
Flexibility and Futuristic
Create a Design Story
Be Humorous
•
•
•
•
•
INGREDIENTS
Name
Personality
Slogan / Jingle
Visual Style
Verbal Style
Gaining the Cost Advantage
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
10
11. Smart Branding : Gain Cost Advantage
•
•
•
•
•
•
Think Less about Branding & more about SALE
Pick a Smart Design
Keep it Simple
Permission Marketing
Affiliate Marketing
Time Management
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
11
12. Social Branding for Start-up: Free Tools
• Google Alerts, Trends and
Insights
• Website/Blog
• SEO
• Local Business Listing
• Use PPC , Social Media
Ads: LinkedIn , Facebook
Ads, Google ad words
• Web tools like Topsy,
Socialmention can be used
to track about your brands
sentiments digitally
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
12
13. Invest more here….
In an ideal situation, a brand shall
invest more in –
• Developing Services
• Analyzing the needs and
creating an Offer
• Managing Portfolio and
expanding it
• Target Great testimonials,
create Brand Advocates
• Innovation and Timely Delivery
• Smart Brand Goals
• Avoid Overselling or Burnout
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
13
14. 5 Common Mistakes in
Branding a Start-up!
•
•
•
•
•
•
Confused Orientation
Not following KIPS
Picking Buzzwords (Starting with
Godaddy)
Too much of Branding and lesser
reach
Messaging by committee
Not Evolving
“Our mission is to help innovative leaders in the CPG industry increase the velocity of their
business and drive engagement with their social communities to inspire meaningful
change.”
Or
“to discover, develop and deliver innovative medicines that help patients prevail
over serious diseases.”
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
14
15. START-UP STORIES
Let us now discuss some success stories to understand
the practicality of Start-up branding strategy.
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
15
16. Story: Desperate Branding
• I will design my own logo.
• Business cards – ah! Just
about half an hour
• Meeting & Re-doing it all
• Saving money
• Not Learning from Mistakes
• Diluting the Brand Image
• Satisfied with just money –
making and no value
additions
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
16
17. Story: Haste makes a Waste Branding
•
•
•
•
Too many ideas
Quick to launch
Identity & Development
Not laying out right
foundations
• Following ideas and not
consumers
• Concentrating too much on
Branding & only Branding
• Underestimating the power
of words
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
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18. Relevance, Truth & Reach Out of
AAP (Aam Aadmi Party)
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
18
19. A Political Start-up
Ideas are not enough, Execution matters
Spend some time introspecting, are you spending your time talking about the cool ideas to
implement on your product or the tricks that could get you more business, than doing it.
It is ok if Co-founders/Partners separate ways
So, in your startup – if a time comes where your partners differ at such a basic and fundamental way
of doing things – just go your way.
Empowered Customers, Speak for the brand
Are your customers raving about your customer service near their business circles ? Think about how
you can create a single satisfied customer, so he becomes your permanent product ambassador.
Be Audacious
Don’t hide behind your nice landing pages and a bullet list of features. Can you clearly mention why
you are better than your competitors in the market and stand by it? Think again.
Get into a Market Ripe for Disruption
Is your startup addressing a need to your potential customers? Find a real problem and solve it. If
you have to make your customers aware of the problem before selling your solution, you would
shut the shop real fast.
Product Counts most, it gets your Crowd funding
So, before going the crowd funding mode, be absolutely sure that the end product is useful, and
people would feel like paying and waiting for your it
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
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20. AAP Media Strategy, the beginning..
• Market Testing: Anna Hazare Campaign
• Touching the chords with youth – the first time voters
• Reaching out the Seniors through the traditional form
The Anna movement in 2011 may have used social media
heavily to drive citizen response to its cause, but a political
party needs votes, not followers!
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
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21. Demographic and an Income-group strategy.
• Adopted the traditional forms
for voter outreach
• Party’s poll plank talked of
regularizing jhuggis, and giving
free water and heavily
subsidized electricity
• They made good use of out-ofhome media
• There were volunteers who sat
with local residents and
prepared constituency-level
manifestos
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
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22. All the makings of a start-up, an
entrepreneurial venture…
On the inside, the AAP is filled
with the idealistic dreams, the
quintessential gleam in the eye,
the fervent hope and desire for
change, the fearlessness, and the
utmost self-belief, amidst the
down-to-earth reality of
operating low-on-cash. Most
importantly, AAP appears to have
a fiercely committed set of diehard supporters and spirited
volunteers bound by a shared
sense of sacrifice that money
can’t buy.
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
22
23. Story: the Chai ki Thadi
The name has been taken from Mumbai’s local language,
where Tapri is equal to a chai ki thadi.
Ankit Bohra and Sourabh Bapna, started their journey
in a filmy way. They find celebs and entrepreneur as heavy words.
The group Zero, “Zero we got and from zero we started”
“I reflected on myself, what I would want, what would I like to
eat as a consumer and how much would I be willing to pay for it.”
Their target is aam aadmi, the mango people.
Tapri Pratham, was their first playground aimed at students and Tapri
Central their second experimental ground, aimed at jaipur in general.
Age is a state of mind, we should rather put it as, how preoccupied
are we.
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
23
24. Story: Few interesting Start-ups!
•
•
•
•
•
•
•
Tapri
Seat 14A
Graphicurry Art Store
Theek Kar Do
Hammer & Mop Services
CleanFanatic
Bikana Films
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
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26. Activity Time
• You are the Brand Strategists of a start-up and
you need to build on a Branding Strategy.
• Each Group will represent a separate start-up
• Audience will be free to ask questions to the
branding team of these start-ups
• Start-up Details and conditions are provided to
each team lead.
Tip: Start-ups are mostly Cash Strapped and dwell
on innovation.
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
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27. Few Start-up Ideas for Students..
•
•
•
•
•
•
•
•
•
Flyer Marketing
Shoe Wash Company
Baby sitting Services
Resume Writing Services
Tutoring Services
Gifting Services
Career Guidance
City Walks
Tech Teaching Services
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
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28. Planning a Start-up! Read Books…
1. Start with Why by Simon Sinek
2. E-Myth Revisited by Michael E. Gerber
3. Book Yourself Solid by Michael Port
4. $100 Startup by Chris Guillebeau
5. The Lean Startup by Eric Ries
6. The Startup Owner’s Manual by Steve Blank and Bob Dorf
7. Secrets of Closing the Sale by Zig Ziglar
8. How I Raised Myself from Failure to Success in
Selling by Frank Bettger
9. Little Red Book of Selling by Jeffrey Gitomer
Source: www.mohitpawar.com
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
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29. NOW
All THE BEST
Connect to me at: jigyasa@30thfeb.com
Join me at: www.facebook.com/30thfeb / www.twitter.com/jlaroiya
Jigyasa Laroiya @ KSOM, Marketing Conclave
www.30thfeb.com/blog | Email:jigyasa@30thfeb.com
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