How to get and keep Customers

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MODULE 9: HOW TO GET AND KEEP
CUSTOMERS
By
Emmanuella Clinton

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INTRODUCTION
This topic is subdivided into two parts.
1. How to get customers
2. How to keep your customers
HOW TO GET CUSTOMERS
 Precisely define your target customers: Create and build a detailed profile of
yourtarget customer. Identify and know your customers. You need a good
idea of your target market. What you do not know, you cannot get. Think
about what they want and how you can appeal to them. Always aim to be
special or offer better value for money than your competitors.
 Image of your business: Give your business a mind captivating name. Have a
business logo, get a website and have an online marketing platform. Package
yourself to be marketable because you are the ambassador of your business.
 Network: Attend exhibitions and trade events. Speak to as many people as
possible. Sell your business.
 Go back to basics: Put up flyers in local shops and talk to people in your
neighborhood. For those of us who have smart phones can advert to
contacts. Make and keep good friends.
 Sacrifice: At the initial stage of your business, you need to sacrifice your time,
go the extra mile to satisfy your customers. Where possible make little profit
to attract people to your business. Daily celebrate every new customer you
get because they will in return advertise your business to their family and
friends. Love what you do, if you don’t love what you do, you can’t sell it.
HOW TO KEEP YOUR CUSTOMERS
 Give incentives to existing customers: Always make your customers happy.
Word of mouth recommendation is the most potent form of advertising;
strive to surpass your customers’ expectations where possible.

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 Reduce the price of your product to attract more customers. Have
confidence in what you have to offer and understand the psychological
needs of your customers.
 Always pray for your customers and wish them well. Study the attitude of
your customers and work hard to please them. Be friendly, polite and patient
with them.
 News: Get in the News. People want to relate with a successful person. Get
coverage in your local paper or trade press for a start and work at going
international.
Targets: To judge how successful your business has been, you will need benchmark
goals. For example, you might aim to attract new customers to increase profit by
10% over 12 months. Keep your targets realistic.