5 Social Media Case Studies and the Social Consumer Life Cycle

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Kyle Lacy

Technology Business

www.kylelacy.com @kyleplacy @yourmindframe

Capturing people is about new leads, not conversions.

426 vouchers were sold 88% redemption rate 26% increase in bar sales

Education starts inside before moving outside.

75% of customers were leads from social media

Ask them to join a community with content

Community feedback allows for quick revamp

+7000 new customers because of an HQ member

+183% new buyers +196% revenue +78.5% click-through rate

They need to first be involved in the entire process

5 Social Media Case Studies and the Social Consumer Life Cycle

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