SlideShare a Scribd company logo
Building
Your
Champion
Network
PRODUCED BY
My Champion Network(s)
We all have
champion
networks
Let’s Connect! @emiliadanzica
Agenda
CX: Advocacy Matters
Identifying Champions
Strategies for ‘Mobilizing’ Your Champion Network
Key Takeaways
CX: Advocacy
Matters
PRODUCED BY
Source: Jeanne Bliss, CCO & VIPCrowd
91% of B2B customers worldwide trust
recommendations from friends & peers
more than any form of advertising.
Up 74% from 10 Years ago.
PRODUCED BY
Source: VIPCrowd
78% of buyers
have used case
studies to
research B2B
purchasing
decisions in the
past 12 months.
PRODUCED BY
Your Champion
Network & Content
are the Fastest Way to
Grow Your Brand
Why?
PRODUCED BY
What’s in it for
Your Customer?
Network:
30%
Advocacy:
30%
Education
30%
Fun 10%
Top Reasons
PRODUCED BY
Other Motivators
Centralization:
brand
engagement
Contribution:
to product/
company ‘I like
& admire’
Marketplace :
career
opportunities
Value:
personal
growth,
education
More Reasons
Identifying
Champions in Your
Community
Your Executives
Image Source
Your
Employees
PRODUCED BY
Customers – All of them
96%of buyers surveyed expressed a willingness
to participate in reference/advocacy activities
when satisfied with products & services
Source: Crowdvocate & Gartner
PRODUCED BY
Net Promoter Scores
Start with asking your customers!
15
PRODUCED BY
Customer
Relationship
Management
(CRM) Platforms
Scale, Align, Grow
PRODUCED BY
Totango: Identifying Early Adopter Champions
17
Strategies for
‘Mobilizing’ Your
Champion Network
SWAG! Of course
Example Customer Love Packages
Authenticity
Social Media
Campaigns
• LinkedIn & Twitter Campaigns: story
contents, photo contents
• Ask your customers to ‘share’
Networking:
Exclusive
Events
Belonging: My
Domain Community
PRODUCED BY
Gamification of the
Experience = Fun +
Perks while
promoting your
brand.
Source: Crowdvocate
PRODUCED BY
Advocacy
Platforms
Increase
Engagement
throughout your
Customer Journey
✓
✓
✓
✓
✓
✓
✓
✓
✓
Crowdvocate.com
Communities
PRODUCED BY
Continuous Engagement
●
●
●
●
Certification
Program
PRODUCED BY
Online Reviews
Steps You Can Take
Today
Building Your Champion Network
Mission Who
Scale Technology
Source: VIPCrowd
Thank you!

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