Pinterest is an online platform that allows users to collect and share images, videos and other content on virtual pinboards. It is popular among women aged under 44 and early adopters. Around 87% of Pinterest users make purchases influenced by content on the platform. Businesses can use Pinterest to connect with target audiences, showcase products and increase brand awareness through free marketing. Analytics tools provide metrics on user engagement, clicks and conversions to measure the effectiveness of promoted pins for businesses. Case studies show that companies like Lowe's saw increased click-through and lower costs per click from Pinterest advertising campaigns.

1. When it comes to a great idea, you know it when you see it
Akashdeep Mangat
Alysha Rajguru
Sagar Ghadge
A Business guide on

2. Pinterest is an online scrapbook
Pinterest is like a cork
board, where we can
organize and share
“Pin” images, articles
or videos that you like
or wish to look at later
but ONLINE
Share and organize beautiful things on the web

3. Women are three times more likely to be on
Pinterest than men
Under 44
years old
Active
Canadians
are female
Early
Adopters
Increase in
users
People made
purchase
77% 78% 34
%
40
%
1 of 2

4. Around 87% of Pinterest users purchase
somethings because of Pinterest
Connect with
respective
target audience
Online
catalogues for
products
Increase brand
awareness
User friendly
and free
marketing for
users
Keeps
businesses
informed on the
newest trends
Reasons why organizations should use Pinterest

5. The highest engagement of the users on
Pinterest is on Saturday
• According to Fannit,
best time to pin are
Saturday 2am-4am and
8pm-11pm
• According to SEJ,
Pinterest activities peak
at approximately 9pm
• The peak time to post
for fashion and retail is
Fridays at 3pm

6. Social media platforms can be evaluated
through various metrics
Reflects the total
number of
engagements you
get including taps
on your Pin to get
a closer look, clicks
through to your
website and saves
per paid
impression
Reflects the
number of clicks
to your website
you get per paid
impression.
Track the number
of actions
completed on your
website including
purchases, sign-
ups, downloads
and more that can
be attributed to
Promoted Pins.
Your effective cost
per action reflects
the total you’ve
spent per
conversion
gained.
Engagement Rate Click Through Rate Conversion Rate Cost Per Action

7. Pinterest analytics tool provides a thorough
analysis of posts
Pinterest
analytics tool is
only available for
registered
business
accounts
Average daily impressions
Audience locations
Gender and language of audience
Repins
Click through rate
All time statistics

8. Pinterest is an effective medium for B2C
organization
⅔ of all the
content people
Pin is from a
business’
website
Shopping:
Every day
nearly 2 million
people Pin
product rich
Pins
Articles: More
than 14 million
articles are
Pinned each
day
Each year,
Pinterest
serves more
than 1.5 trillion
recommendati
ons
80% of traffic
comes from
mobile
50 billion Pins
have been
collected by
people onto
more than 1
billion boards

9. LOWE'S SUCCESS STORY
• Lowe’s shopping campaign beats return on ad spend
goal
• +20% higher click through rate
• +76% higher return on ad spend than goal
• Shopping ads delivered a 20% higher click-through
rate
• Cost per click was 43% lower
• Shopping Campaigns: Targeted to search,
and direct message ads to consumers looking to
purchase
• To encourage website visits, Lowe’s marketing team
formatted ads as One-tap Promoted Pins. This format,
on average,
increases click-through rates by 298%
•Boards 68
•Pins 20,39,396
•Followers 34,36,338

10. Promoted pins first entered the Canadian
market on December 1st 2016
Pick a Pin
• Promote your best Pins so they appear in the most relevant places.
Decide who sees it
• Set up targeting so that the right people see your Promoted Pin.
Pay for results
Choose to pay for engagement or visits to your site from the
options
Track what's working
• Once your campaign starts, see how it's doing and make
Pinterest is free of
cost for personal
and business
profiles
Pinterest does have
paid promoted
pins.

11. An organization can take the help of this
video to get to know more about Pinterest
Pinterest Ads
Tutorial 2018 -
How to Set Up
Pinterest
Advertising
Traffic
Campaigns
https://www.youtube.com/watch?v=FUhtI-McVDA&t=252s
https://www.youtube.com/watch?v=FUhtI-McVDA&t=252s
https://www.youtube.com/watch?v=FUhtI-McVDA&t=252s
https://www.youtube.com/watch?v=FUhtI-McVDA&t=252s

12. Appendices
• •https://www.diy.com/departments/photographic-pinboard-wallpaper/1521340_BQ.prd
• •McKinnon, Melody. Pinterest Use in Canada is Growing Rapidly (Statistics), Sept. 2016,
canadiansinternet.com/pinterest-use-canada-growing-statistics/. Accessed 1 Feb. 2018.
• •Why advertise on Pinterest?, https://business.pinterest.com/en/why-advertise-on-pinterest. Accessed 1 Feb. 2018.
• •Kolowich, Lindsay. The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+
[Infographic], 26 Jan. 2017, https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-
infographic. Accessed 1 Feb. 2018.
• •Evaluate your Promoted Pin performance in Ads Manager, 24 July 2017,
https://business.pinterest.com/en/blog/evaluate-your-promoted-pin-performance-in-ads-manager. Accessed 2
Feb. 2018.
• •https://justagirlandherblog.com/pinterest-analytics/
• •Pinterest Business, https://business.pinterest.com/en/success-stories/lowes. Accessed 2 Feb. 2018.
• •Reach more people with Promoted Pins, Pinterest Analytics, https://ads.pinterest.com. Accessed 2 Feb. 2018.
• About Pinterest, Pinterest, https://about.pinterest.com/en. Accessed 2 Feb. 2018