SlideShare a Scribd company logo
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Network and loyalty marketing
Grow your network of contacts
Drive sales
Keep every customer
Mattias Hagman
mattias@keygro.se
+46-723-299798
For showrooms, retail and service
LÖNSAMMARE KUNDRELATIONER
ENGAGERA OCH NÅ UT FÖR
Having the right focus?
Ack. share
remaining Best practice Example
After 1 yr 97% 80%
After 2 yrs 94% 64%
After 3 yrs 91% 49%
“only 5% increase of the retention rate for existing customers can increase
profitability with more than 25-95%” Source: study Harward Business Review
How it works
We help implement customer programs
Capture customer information that you own yourself
Communicate and sell without lifting a finger
You get control!
Read rate Facebook posts 12%
Read rate emails 20%
Read rate Tweets 29%
Read rate SMS 98%
OFFERS, CAMPAIGNS
AND
RETENTION TOOLS
S M A R T
A U T O M AT I O N
CUSTOMER INFORMATION
Capturing physical meetings using a tablet
In-store
Showrooms
Events
Smart text message interactions - example
David was interested
and texted the
keyword “MAGIC”
David received and clicked his
personalized link
David is now captured as a
contact / has updated his
data in the CRM
What should happen for next for
David as a result of this touch point?
• Sent personal message?
• Turn on a limited offer?
• Add to segmentation group?
• Automate your actions
Integrate social media - example
In-store visibility and service tool for staff
• Meet & greet customer personally
• Manage loyalty club
• Manage offer redemptions
• Speedy communication control
Integrate sales with marketing in all channels
Physical
Mobile
Web / Online
Successful combination of old and new
Table tents or adverts pointing to digital Friend cards – identifying the
right customers to receive
Your marketing assistantAbout us
• European set-up w Citygro
• We get you started
• We inspire results
• We can drive your results
“Marketing doesn’t end when customers
walk through the door; it begins.”
• Focus on simplicity
• Proven solution
• 1000’nds of businesses as customers
Thank You
“We eat loyalty marketing for breakfast.
Let me know if you want any!”
Mattias Hagman
mattias@keygro.se
+46-723-299798

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Keygro Introduction ENGLISH

  • 1. Network and loyalty marketing Grow your network of contacts Drive sales Keep every customer Mattias Hagman mattias@keygro.se +46-723-299798 For showrooms, retail and service
  • 2.
  • 4.
  • 5.
  • 6. Having the right focus? Ack. share remaining Best practice Example After 1 yr 97% 80% After 2 yrs 94% 64% After 3 yrs 91% 49% “only 5% increase of the retention rate for existing customers can increase profitability with more than 25-95%” Source: study Harward Business Review
  • 7. How it works We help implement customer programs Capture customer information that you own yourself Communicate and sell without lifting a finger You get control! Read rate Facebook posts 12% Read rate emails 20% Read rate Tweets 29% Read rate SMS 98%
  • 8. OFFERS, CAMPAIGNS AND RETENTION TOOLS S M A R T A U T O M AT I O N CUSTOMER INFORMATION
  • 9. Capturing physical meetings using a tablet In-store Showrooms Events
  • 10. Smart text message interactions - example David was interested and texted the keyword “MAGIC” David received and clicked his personalized link David is now captured as a contact / has updated his data in the CRM What should happen for next for David as a result of this touch point? • Sent personal message? • Turn on a limited offer? • Add to segmentation group? • Automate your actions
  • 12. In-store visibility and service tool for staff • Meet & greet customer personally • Manage loyalty club • Manage offer redemptions • Speedy communication control
  • 13. Integrate sales with marketing in all channels Physical Mobile Web / Online
  • 14. Successful combination of old and new Table tents or adverts pointing to digital Friend cards – identifying the right customers to receive
  • 15. Your marketing assistantAbout us • European set-up w Citygro • We get you started • We inspire results • We can drive your results “Marketing doesn’t end when customers walk through the door; it begins.” • Focus on simplicity • Proven solution • 1000’nds of businesses as customers
  • 16. Thank You “We eat loyalty marketing for breakfast. Let me know if you want any!” Mattias Hagman mattias@keygro.se +46-723-299798