1. IDEALIST FUND STRATEGY
In order to build a credible and effective organization,
organization we need to connect with people
and organizations to advocate Idealist values.
These are the Idealist values
• Self organize projects
• Go where the need is
• Get stuff done
• Help people believe
• Create abundance
BUILD MOMENTUM
HELP MORE PEOPLE
IN MORE PLACES
USE RESOURCES
EFFICIENTLY
PARTNER
WITH CHARITIES
INFLUENCE
PUBLIC OPINION
Disseminate
Best Practices
HelpCharities
WithMarketing
Share Stories

2. HOW DO YOU PREFER TO LEARN ABOUT NONPROFITS?
65% 55% 47% 18% 17%
~ MILLENIALS ~

3. TYPES OF
CHARITIESMILLENIALS SUPPORT
RELIGIOUS - 35%
LOCAL SCHOOLS - 32%
HUMAN SERVICES - 20%
FEDERATED CHARITIES - 17%
DISASTER RELIEF - 15%

4. WHAT MOTIVATES THEIR PURCHASES?
THEIR CAUSES DRIVE
THEIR PURCHASES
THEY WANT BRANDS
TO TAKE ACTION
THEY VALUE EXPERIENCES OVER OWNERSHIP
60%
21%
19%
OWNERSHIP CREATIVITY EXPERIENCES
Choose or boycott products
based on the brand’s
allegiance to social issues.79%
want to see brands
effect real change in
the world.88%

5. ACCORDING TOTHE 2014
MILLENIAL IMPACT STUDY