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Social Media Presentation- Facebook
- 2. 1.Platform Marketing Overview 2.Marketer Considerations 3.Measurement 4.Brand Examples 03 Agenda MRK634-SAA Group 1 | Facebook
- 3. Platform Marketing Overview 01 MRK634-SAA Group 1 | Facebook
- 4. 2004- 2005 - Facebook is first launche d at Harvard - Launches outside the U.S. 2006 - 2008 2009- 2016 - News feed is launched - Facebook goes mobile - Facebook Chat - Creation of the ‘Like’ button - Creation of the algorithm - Business manager launches - Features posts start showing in news feed - Reactions are launched - Facebook Live 2017 – 2019 - Prioritization of content - Introduction of “Why am I seeing this?” & “Why am I seeing this ad?” 2020 – 2021 - Algorithm prioritizes what users see in news feed & gives more control to user to personalize the content MRK634-SAA Group 1 | Facebook Brief History
- 5. Let’s find more that brings us together. Facebook helps you connect with friends, family, and communities of people who share your interests. Connecting with your friends and family as well as discovering new ones is easy with features like Groups, Watch, and Marketplace. MRK634-SAA Group 1 | Facebook Value Proposition
- 6. Carousel Made up of 10 static images that users can scroll through and connect to your website Stories Customizable and take up the whole screen. Can be videos or static images that users can swipe up on to learn more, shop, or visit your site Collection Showcases multiple products in a single ad that can all be individually interacted with by a user Images A single static image with a caption Videos Can range in length, and be set to appear in-steam, user stream, or in stories Playable Interactive demo games that users can preview before downloading the app Slideshow Short video-chips made with motion, sound and text. Similar to a GIF Goal Options MRK634-SAA Group 1 | Facebook Organic & Paid Media Opportunities
- 7. Custom Custom Define an audience based on criteria like age, interests, geography and more. Reach new people whose interests are similar to those of your best customers. Lookalike Core MRK634-SAA Group 1 | Facebook Audience Types
- 8. 02 Marketer Considerations MRK634-SAA Group 1 | Facebook
- 9. MRK634-SAA Group 1 | Facebook Main Benefits & Opportunities to Organization
- 10. MRK634-SAA Group 1 | Facebook Main Benefits & Opportunities to Organization
- 11. Optimal days to post on Facebook Weekdays 9AM-3PM MRK634-SAA Group 1 | Facebook
- 12. MRK634-SAA Group 1 | Facebook Facebook on B2B/B2C
- 13. MRK634-SAA Group 1 | Facebook Facebook on B2B/B2C
- 14. MRK634-SAA Group 1 | Facebook
- 15. MRK634-SAA Group 1 | Facebook Share of Facebook users in Canada as of June 2022 (age)
- 16. Measurement 03 MRK634-SAA Group 1 | Facebook
- 17. Metrics Likes Comments Views Shares Followers MRK634-SAA Group 1 | Facebook
- 18. Analytic Tools MRK634-SAA Group 1 | Facebook
- 19. Most important KPIs MRK634-SAA Group 1 | Facebook
- 20. Brand Examples 04 MRK634-SAA Group 1 | Facebook
- 21. MRK634-SAA Group 1 | Facebook Prada
- 22. MRK634-SAA Group 1 | Facebook Prada FW22 Campaign Histories, memories, stories. Prada has always been fascinated by humanity, reflecting the depth of human experience through fashion and image, drawing inspiration from life, from living. The Fall Winter 2022 Prada campaign celebrates individuals and individuality, showcasing a proudly cross-generational casting of women, expanded to convey their stories.
- 23. MRK634-SAA Group 1 | Facebook West Jet
- 24. MRK634-SAA Group 1 | Facebook Strategic Growth Plans Review strengths to secure future success. - Focused network and strategy - Consistent, superior guest experience - Cost commitment & COVID recovery - Cost-conscious roots & affordable air travel for Canadians.
- 25. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik Do you have any questions? Thanks! MRK634-SAA Group 1 | Facebook
- 26. Resources Information: Alexander, Kunst. " Social network usage by brand in Canada 2022." Statista, 18 May 2022, https://www-statista- com.libaccess.senecacollege.ca/forecasts/998543/social-network-usage-by-brand-in-canada. Web. Geyser, Werner. " What are the Best Times to Post on Facebook? (2022 Update)." Influencer Marketing Hub, 13 June 2022, https://influencermarketinghub.com/best- times-to-post-on-facebook/. Hall, Mark. " Facebook American company." Britannica, 12 August 2022, https://www.britannica.com/topic/Facebook. McLachlan, Stacey. “4 Tools to Use Instead of Facebook Analytics.” Hootsuite Blog, 8 June 2021, https://blog.hootsuite.com/facebook- analytics-insights-beginners-guide/. Accessed 22 September 2022. Meta. "Ad Targeting. Help your ads find the people who will love your business." Facebook, Date of publication or last modified date, https://www.facebook.com/business/ads/ad-targeting?ref=fbb_adsmanager_products. Accessed 20 September 2022. Newberry, Christina. " How to Advertise on Facebook: Complete Facebook Ads Guide for 2021." Hootsuite9 March 2020, https://blog.hootsuite.com/how-to-advertise-on-facebook/. Prada. " In the mood for Prada: Prada womenswear s/s 2022 campaign." Prada Group, January 2022, https://www.pradagroup.com/en/news- media/news-section/prada-ww-ss22-adv-campaign.html. MRK634-SAA Group 1 | Facebook
- 27. Resources S. Dixon. Canada: Facebook users 2022, by age group." Statista, 13 July 2022, https://www-statista- com.libaccess.senecacollege.ca/statistics/863754/facebook-user-share-in-canada-by-age/. Web. Statista Research Department. " Leading social media platforms used by B2B and B2C marketers worldwide as of January 2021." Statista, 3 August 2021, https://www-statista- com.libaccess.senecacollege.ca/statistics/259382/social-media-platforms-used-by-b2b-and-b2c-marketers- worldwide/.) Web. Statista Research Department. " Social media platforms used by marketers worldwide 2021." Statista, 3 August 2021 https://www-statista-com.libaccess.senecacollege.ca/statistics/259379/social-media-platforms-used-by- marketers-worldwide/). Web. ThriveHive. "14 Benefits of Facebook for Business." ThriveHive, 18 December 2017, https://thrivehive.com/benefits- of-facebook-for-business/ West Jet. " Securing the future: how a growing, stronger, sustainable WestJet benefits Canadians." West Jet, 16 June 2022, https://www.westjet.com/en-ca/news/2022/securing-the-future--how-a-growing--stronger-- sustainable-westje MRK634-SAA Group 1 | Facebook
Editor's Notes
- Facebook was the most popular social media network among marketers worldwide as of January 2021. According to a global survey, 93 percent of respondents who utilized social media for business promotion used the platform, while another 78 percent used Instagram. The most widely used social network in the world is Facebook, which has around 2.8 billion active users.
- Because of this, the market leader continues to be the most significant social media platform for marketers on both the B2B and B2C ends of the spectrum. Social media marketing has rapidly grown in popularity and effectiveness over the past few years. Advertising companies have instant access to billions of prospective clients thanks to the sizable user bases of these platforms. The improved exposure for their brands and products as well as the increased traffic to their websites are just two of the many advantages of using social media platforms for business. A global study on business-to-business and business-to-customer marketers' use of social media platforms was carried out in the early 2021. Facebook is used by 89% of businesses to market to other businesses, while 96% of businesses use it to promote to customers. In B2B, companies can serve their audience by sharing curated news and best practise material to aid people in developing their skills and professions. In contrast, in B2C, there is less opportunity for sharing news and advice, thus brands tend to share more original content relating to their goods and services. B2B organizations frequently use social media with the goal of dominating their respective industries, whereas B2C enterprises are motivated to persuade clients to make a purchase.
- There are currently 34.47 million active social network members in Canada, where social media usage has been steadily increasing for years. One of the most connected online communities worldwide, Canada boasts an 89 percent social network penetration rate. With 78 percent of social media users in Canada using Facebook, it is the most popular social network in that country.
- In Canada, there were about 30.4 million Facebook users as of June 2022. Twenty-four percent of users were in the 25 to 34 age range, which made up the bulk of users. Only 4% of users were between the ages of 13 and 17 years old, while 18.4% of users were in the 35 to 44 year age bracket.