2. #1 – Linkedin is "the" Social Media
Platform for professionals
Professionals use Linkedin to
build and manage their
identities and personal brands.
Professionals create & build
their personal networks on
Linkedin.
Source: Stonham, Mark. "Are You Clear about What the LinkedIn
Value Proposition Means for You?" Linkedin. Pulse, 7 May 2014.
Web. 25 Oct. 2016.
3. #2 Who is using the platform
Worldwide
450 million users
Canada
#2 most used site in Canada
behind Facebook
Source: McKinnon, Melody. "2015 Canadian Social Media Usage Statistics." Canadians Internet
Business. Canadians Internet Business, 02 Aug. 2016. Web. 25 Oct. 2016.
4. #3 Check out LinkedIns' Demographics
Canada
46% earning $100k-$250k
36% parents with children
48% holding a
postgraduate degree
Age groups
This network is popular with middle-
aged Canadians (GenX, 45-54 years
of Age)
Source: McKinnon, Melody. "2015 Canadian Social Media Usage Statistics." Canadians Internet Business.
Canadians Internet Business, 02 Aug. 2016. Web. 25 Oct. 2016.
5. #4 Why organizations use
LinkedIn?
- Search Engine Reputation Management (SERM)
- Increase your brand's visibility
- Lead generation
- Decision maker lead tracking
- Targeted ads
- Recruit new talent
- Listing products and services
Pollitt, Chad. "7 Reasons Businesses Should Use LinkedIn for Social Media Marketing." 7
Reasons Businesses Should Use LinkedIn for Social Media Marketing. Kuno Creative, 6
May 2011. Web. 25 Oct. 2016.
6. #5 – There are optimal times to post
The peak times to post are:
Tuesday,
Wednesday and
Thursday from 7:30 am to 8:30 am,
And noon – 5pm to 6p
Tuesdays 10 am to 11 am
Kolowich, Lindsay. "The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites
[Infographic]." The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites
[Infographic]. Hubspot, 6 Jan. 2016. Web. 25 Oct. 2016.
7. “
”
#6 Why is it worth using?
For the analytics and metrics.
metrics.
FOR COMPANIES
Post Performance
Page Reach
Engagement Rate
Follower Demographics
How you compare
FOR INDIVIDUALS
Who has viewed your profile
Who views your updates
Network growth
Long-form publications
Follower segmentation
Gonzalo, Frederic. "10 LinkedIn Metrics That Matter." Frederic Gonzalo. Frederic Gonzalo, 24 Sept.
2014. Web. 25 Oct. 2016.
8. #7 Analytics Tools
• Company
Buffer ($99-$399 monthly)
Sprout Social ($59 - $300 monthly)
Shoutlet (paid)
Individual
Buffer (free - $10/month)
Sprout Social ($59-$99 monthly)
9. #8 B2B Vs. B2C
B2B
LinkedIn is focused on business to
busienss
A professional network for businesses
and business professionals
Brand management for businesses
B2C
There are few consumers on LinkedIn
There is no consumer advertising
10. #9 - Testimonials
The Coca-Cola Company is one of the companies who has benefitted from using Linkedin. One of the benefits of the platform is
for referrals and testimonials to be included by verified members.
The CocaCola Company
11. #10 – the low costs
Business Plan
The low cost is only $59.99 /
month
The amount of time required is a
couple house a week so there are
costs involving time
The benefits outweigh the costs by
far
