1. Stride Gum
Digital Presentation Strategy
Alyssa Klingsten

2. Company Background
19 Flavors
Owned by Craft
Founded 1920

3. Target Audience
Current Target Audience: 25-45 years old
Potential Target Audience: 16-24 years old

4. Strides New Objectives
Brand awareness
Increased sales

5. Campaign
Contests
-Designs
–Flavors –User Created Material
-Social Media -Prizes

6. Measuring Success
Pre campaign and post campaign sales data
Pre and post traffic of social media sites

7. Promotion Tools
Google AdWords
Facebook Ads

8. Connecting With the Audience
Social Media
-Twitter
-Facebook

9. Budget
$1.5 Million
SEO: $9,000 per month
PPC: $14,400 per month
Social media: $15,400 Per Month
Prize Money

10. Summary
Campaign span over 1 year
Quarterly check-ins
Contests
Sales