![Teenagers and
Young Adults
[age 13-24]
Stride is a newer
and edgier
product.
TARGET AUDIENCE](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Stride Gum Digital Strategy
- 2. Teenagers and Young Adults [age 13-24] Stride is a newer and edgier product. TARGET AUDIENCE
- 3. • Common and useful product • "Redefine the limits of possibility” • Absurd & comical advertising • Shaun White BIG IDEA
- 4. • Social Media • Interactive Marketing • Video Game • Internet • Radio • Go Mobile TOOLS & TACTICS
- 5. SEO to stand out from customers Google Adwords to advertise to searches like • Gum • Adventure • New experiences • Possibility TOOLS & TACTICS CONTINUED
- 6. Facebook: 3.1 m - 3.5m Twitter: 26.1K - 29K Instagram: 5,000 More unique users INCREASE FOLLOWERS
- 7. Increase Advertising/Marketing budget to $25 million • $1.5m social media • $2m videos • $2m SEO • $1m app • $18.5 traditional media BUDGET
- 8. Devise a plan Increase followers • Instagram • Twitter • Facebook • YouTube KPIS
- 9. Consumers Wants Separate from status quo Improve Sales Successfully communicate brand SUMMARY
- 10. “A CHEWING GUM THAT REDEFINES THE LIMITS OF POSSIBILITY. AGAIN.”