Impact of strategic, creative content on business
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A presentation By Yinka Olaito At Social Media And business Goal Seminar which held in Lagos Nigeria on June 15, 2010
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Impact of strategic, creative content on business
- 1. IMPACT OF STRATEGIC, CREATIVE CONTENT ON BUSINESS GOAL Yinkaolaito www.yinkaolaito.com 1
- 2. IN SOCIAL MEDIA Like any other media CONTENT IS KING 2
- 3. GETTING ATTENTION... Is like a relationship between honey and bees 3
- 4. TO EXCEL Great and creative content is essential 4
- 5. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY? Change in buyers’ attitude 5
- 6. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY? Buyers want further information than what traditional media offers 6
- 7. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY? Content is now used as brand positioning tools 7
- 8. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY? Great content helps buying decisions 8
- 9. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY? Drives traffic 9
- 10. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY? Gains eyeballs 10
- 11. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY? Browsers-Believers- Buyers 11
- 12. It is only engaging, creative contents that wins 12
- 13. CONTENT AND CONTENT MARKETING DEFINED It is the art of understanding exactly what your customers need and want to know, and the science of delivering it to them in a useful, compelling way -idealaunch 13
- 14. GETTING STARTED Establish trust 14
- 16. FOR EFFECTIVENESS Avoid sales pitches 16
- 17. FOR EFFECTIVENESS Produce more of brand education content 17
- 18. CRAFT A STORY Tell it well 18
- 19. CONTENT MUST SOLVE PROBLEM Answer customers’ concern 19
- 20. TO DO THIS... Content must: Guide Clarify Enlightens Connect 20
- 21. TO TURN THEM TO BUYERS You need new, creative, appealing updates 21
- 22. DEVELOPING STRATEGY Develop a change mindset 22
- 23. DEVELOPING STRATEGY Learn to generate high quality content 23
- 24. DEVELOPING STRATEGY Make commitment, act like publishers 24
- 25. DEVELOPING STRATEGY Use B.E.S.T 25
- 26. DEVELOPING STRATEGY PP video 26
- 27. THANK YOU 27
- 28. CONVERSATION CONTINUES Website:www.yinkaolaito.comE-mail: yinka@yinkaolaito.comTwitter: @pathfindernigFacebook:YinkaOlaito Tel:234 7029778785 28