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P.O. Box 2414 • Fort Collins, CO 80522 • (970) 281-9897 • mariehedrick99@gmail.com
Over 20 years of diverse work experience encompassing all aspects of marketing and public relations
including developing and implementing marketing and communications strategies,
planning and executing events, graphic design, fundraising, copy writing and project management.
• B.A., Technical Journalism & Public Relations - Colorado State University, Ft. Collins, CO, 1992
• Certified Green Consultant - Green Business League, Chicago, IL, 2011
• Certified Feng Shui Practitioner - China Studies BTB Feng Shui, 2007
• Residential Planning Program - Art Institute Online, Pittsburgh PA, 2005-2006
• Board of Directors (marketing) - Shadowcliff - An Ecofriendly Mountain Sanctuary, Grand Lake, CO
• Advisory Board (marketing) - Infinite West - Building Sustainable Mountain Communities, Grand County, CO
Education and Associations
MARKETING CONSULTANT, OWNER
Dancing River Consulting, LLC • Colorado / 2005-present
Consult with a variety businesses and nonprofit organizations to develop marketing strategies to meet or exceed
their business goals. Work includes developing marketing and branding strategies, event planning, graphic
design, copy writing, fundraising, website administration, social media oversight, and project management.
SELECTED HIGHLIGHTS:
Colorado Headwaters Land Trust
• Developed marketing strategy to launch new name and brand identity.
• Increased fundraising income 35% from 2011-2013 through events, appeals, and campaigns.
• Planned and executed several unique and successful annual fundraising events.
Cooper Creek Square
• Manage Music On The Mall summer concert series, with audience participation growing from 20 to well over 200.
• Design all graphics and marketing pieces for center on a seasonal basis.
MARKETING DIRECTOR
Cooper Creek Square • Winter Park, Colorado / 2007-2011
Managed all marketing and communications for Cooper Creek Square, a small pedestrian shopping center
with 20 shops and restaurants in the heart of downtown Winter Park.
SELECTED HIGHLIGHTS:
• Managed marketing budget of $150,000.
• Established Music On The Mall, a summer concert series in 2008 (continue to manage as a consultant).
• Led team to develop new logo and brand identity, included oversight of website design and social media.
• Launched Receptions By The Fountain, a community outreach program to help local nonprofits.
MARKETING & PUBLIC RELATIONS MANAGER
Cornell University Campus Life • Ithaca, New York / 2001-2005
Managed marketing and communications for Campus Life, comprised of 6 distinct departments. Collaborated
with campus affiliates to develop action strategies, marketing campaigns and plan events. Responsibilities
included copy writing for campus publications, advertisements, press releases, website and video productions.
SELECTED HIGHLIGHTS:
• Created brand strategy, logo and marketing campaign for City Bucks, an off-campus meal plan.
• Managed marketing budget of $350,000.
• Helped establish Graphic Services Department, with full-time graphic designer and 4-7 student interns.
• Created and expanded department photograph and electronic marketing archives.
Marketing • Public Relations • Graphic Design • Event Planning • Fundraising
Professional Experience

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Hedrick Resume_Marketing_2015

  • 1. P.O. Box 2414 • Fort Collins, CO 80522 • (970) 281-9897 • mariehedrick99@gmail.com Over 20 years of diverse work experience encompassing all aspects of marketing and public relations including developing and implementing marketing and communications strategies, planning and executing events, graphic design, fundraising, copy writing and project management. • B.A., Technical Journalism & Public Relations - Colorado State University, Ft. Collins, CO, 1992 • Certified Green Consultant - Green Business League, Chicago, IL, 2011 • Certified Feng Shui Practitioner - China Studies BTB Feng Shui, 2007 • Residential Planning Program - Art Institute Online, Pittsburgh PA, 2005-2006 • Board of Directors (marketing) - Shadowcliff - An Ecofriendly Mountain Sanctuary, Grand Lake, CO • Advisory Board (marketing) - Infinite West - Building Sustainable Mountain Communities, Grand County, CO Education and Associations MARKETING CONSULTANT, OWNER Dancing River Consulting, LLC • Colorado / 2005-present Consult with a variety businesses and nonprofit organizations to develop marketing strategies to meet or exceed their business goals. Work includes developing marketing and branding strategies, event planning, graphic design, copy writing, fundraising, website administration, social media oversight, and project management. SELECTED HIGHLIGHTS: Colorado Headwaters Land Trust • Developed marketing strategy to launch new name and brand identity. • Increased fundraising income 35% from 2011-2013 through events, appeals, and campaigns. • Planned and executed several unique and successful annual fundraising events. Cooper Creek Square • Manage Music On The Mall summer concert series, with audience participation growing from 20 to well over 200. • Design all graphics and marketing pieces for center on a seasonal basis. MARKETING DIRECTOR Cooper Creek Square • Winter Park, Colorado / 2007-2011 Managed all marketing and communications for Cooper Creek Square, a small pedestrian shopping center with 20 shops and restaurants in the heart of downtown Winter Park. SELECTED HIGHLIGHTS: • Managed marketing budget of $150,000. • Established Music On The Mall, a summer concert series in 2008 (continue to manage as a consultant). • Led team to develop new logo and brand identity, included oversight of website design and social media. • Launched Receptions By The Fountain, a community outreach program to help local nonprofits. MARKETING & PUBLIC RELATIONS MANAGER Cornell University Campus Life • Ithaca, New York / 2001-2005 Managed marketing and communications for Campus Life, comprised of 6 distinct departments. Collaborated with campus affiliates to develop action strategies, marketing campaigns and plan events. Responsibilities included copy writing for campus publications, advertisements, press releases, website and video productions. SELECTED HIGHLIGHTS: • Created brand strategy, logo and marketing campaign for City Bucks, an off-campus meal plan. • Managed marketing budget of $350,000. • Helped establish Graphic Services Department, with full-time graphic designer and 4-7 student interns. • Created and expanded department photograph and electronic marketing archives. Marketing • Public Relations • Graphic Design • Event Planning • Fundraising Professional Experience