The document outlines Simon Wills' experience and expertise in marketing and communications, including print and electronic promotion and advertising, strategic planning for businesses of all sizes, branding from development to implementation, innovations, writing marketing publications globally, and online marketing both externally and internally. It provides an overview of his qualifications and areas of specialization within the field of marketing and communications.

1. Simon Wills, MBA Marketing & Communications

2. Marketing & Communications
Promotion & Advertising
• Print & electronic
• Experience with agencies
• Experience working with designers
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3. Marketing & Communications
Promotion & Advertising
• Awareness campaigns
• Community experience
• Promoting large events
•

4. Marketing & Communications
Strategic Planning
• Brand implementation planning
• Strategic business planning for multi-million dollar enterprises with global reach
• Small business planning
• Communications & Marketing planning
• New and established services and products; regional and international
•

5. Marketing & Communications
Branding
• All aspects of branding from development to implementation
• Design
• Messaging
• Stakeholder buy-in
• Measuring
•
•

6. Marketing & Communications
Innovations
• Innovations
• Visuals
• Impact
•

7. Marketing & Communications
Writing & Publications
• Design Standards
• Marketing Collateral
• Brochures
• Media Releases
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8. Marketing & Communications
Writing & Publications
• Global
• International Experience
• Translations
•

9. Marketing & Communications
Online
B2B B2C
INTRANETS

10. Marketing & Communications
Online - External
•
• Development
• Design
• Implementation
• Marketing
• Multilingual sites
• Governance
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11. Marketing & Communications
Online - Internal
• Development
• Design
• Implementation
• Stakeholder
engagement strategies
• Serving operations & BD
•

12. Marketing & Communications
Case Study

13. Marketing & Communications
Contact me @swills.ca