1. BCBG MAX AZRIA

2. THE COMPANY
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Fashion powerhouse
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On-trend
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High quality clothing

3. CAMPAIGN
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Reach a younger, more
mainstream audience
Social media contests
Special sales and
promotions

4. AD CAMPAIGN
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Social media contests
Incentives for different
types of customers
Model search

5. TARGET AUDIENCE
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Modern young women
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Fashion forward
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Trendy
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20-35 age group

6. SOCIAL MEDIA
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Facebook
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Twitter
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Pintrest
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Tumblr
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Utilize each avenue to
reach a younger
audience

7. BUDGET
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Pay-per-clicks = $60,000
Contest expenses =
$10,000
Total = $70,000

8. PERFORMANCE INDICATORS
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New keywords through
AdWords
Increase in sales
Increase in social media
activity

9. SUMMARY
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Younger target
audience
Really utilize social
media outlets
Fun ways to draw
people in such as online
and in store contests

10. BCBG