Sponsorship is defined as investing in a cause or event to support marketing objectives. The key reasons for sponsorship include increasing sales, brand image, developing new markets, creating positive publicity, differentiating from competitors, launching new brands, and developing new relations. Some important questions around sponsorship are whether companies can measure return on investment, if social media has been used effectively, if internet and mobile technologies present better value propositions, and if any event planning tool could be used for event planning.

1. SHOBIT GUPTA

3. A CLASSIC QUESTION “It is defined as investing in cause or event to support Marketing objectives”

5. To increase brand image

6. To develop new market

7. To create positive publicity

8. To differentiate from competitor

9. To launch new brands

13. Has Social Media being used effectively?

14. Can the Internet & mobile technologies present better value propositions?