Anita Rivera is a marketing manager with over 10 years of experience in marketing, public relations, event planning, and partnerships. She has a proven track record of increasing brand awareness, developing strategic partnerships, and executing successful marketing campaigns and special events. Currently, she oversees marketing and communications as the Events and Partnerships Manager at Televisa Publishing, a leading Spanish media company. Previously, she held director roles managing marketing, advertising, PR, and special events at both an advertising agency and hospital.
Valuable employee looking for a company to add value. Personal time taken to explore strengths and take care of family business should be a strength not a weakness. I can help your team and am ready to hit the ground running.
Valuable employee looking for a company to add value. Personal time taken to explore strengths and take care of family business should be a strength not a weakness. I can help your team and am ready to hit the ground running.
My attached resume demonstrates my capabilities and strong dynamic to succeed in marketing, communications, promotions and events. I am currently seeking a position in the Marketing and Communications Field in Dallas, TX.
Marketing professional with more than 20 years of global leadership experience building and implementing transformative, integrated programs that raise awareness, increase revenue, and drive business growth. Interested in applying expertise and passion for crafting successful brands to advance business and marketing objectives for a dynamic, collaborative organization.
A driven, open minded, creative and successful senior account handler with a strong sense of dedication and commitment, and over 11 years of progressive experience in account and sales management. Tenacious in securing customer loyalty and forging strong relationships with business partners.
My attached resume demonstrates my capabilities and strong dynamic to succeed in marketing, communications, promotions and events. I am currently seeking a position in the Marketing and Communications Field in Dallas, TX.
Marketing professional with more than 20 years of global leadership experience building and implementing transformative, integrated programs that raise awareness, increase revenue, and drive business growth. Interested in applying expertise and passion for crafting successful brands to advance business and marketing objectives for a dynamic, collaborative organization.
A driven, open minded, creative and successful senior account handler with a strong sense of dedication and commitment, and over 11 years of progressive experience in account and sales management. Tenacious in securing customer loyalty and forging strong relationships with business partners.
En la elaboracion de trabajo con diapositivas aprendi a utilizar Power Point, a insertar texto, imagenes, tablas y videos, al igual que aplicar los efectos y animaciones.
I am a marketing savvy entrepreneur with over 12 years of progressive experience managing over 30 clients that span from IT providers and software developers to mortgage banks, as well as sophisticated consumer goods industries in the US, Puerto Rico, and the Caribbean.
FUTURIST AND DIGITAL NATIVE: DRIVING CORPORATE MARKETING, BRANDING & MESSAGING ACROSS DIGITAL AND PHYSICAL PLATFORMS
Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 6+ years
of experience planning, developing and executing effective and pragmatic marketing campaigns and strategies. Consistently
drive end user interest, expand outreach, and capture additional visibility and exposure through solutions-oriented marketing
plans policy development for up to 500 business accounts. Methodical senior marketing professional with social media
engagement experience, as well as partnering with different cultures and adapting to gain buy-in and drive change while
raising the bar, and educating and growing marketing teams at a local level.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
1. ANITA RIVERA
1415 Northwest 15 Avenue, Apartment 1012, Miami, Florida 33125 787-364-8355 anita.rivera52@gmail.com
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MARKETING MANAGER: EVENTS AND PARTNERSHIPS | PUBLIC RELATIONS
Marketing Strategies, Event Planning, Sponsorships, Budget Management, Partnerships, Public Relations,
Advertising, Business Development, Fundraisings, Social Media Campaigns
QUALIFICATIONS PROFILE
Creative, motivated, strategic thinker and results driven professional with a wide-range of experience in all aspects of marketing,
public relations, advertising, social responsibility andspecial events. Includingbutnot limitedto sponsorships,tradeshows, tactical
planning, and execution of events. Along with experience in marketing plans, development, showing strong negotiation skills and
brand management. Uphold hard-earned reputation for efficiency in utilizing out-of-the-box techniques to build brand awareness,
developnewstrategies, andpromote a favorablebrandand corporate imageto exceed targeted goals and corporate objectives. Show
competency in strategic thinking, and maintaining budgets. Display solid ability to establish and cultivate long-term customer
relationships by providinginnovativesolutionsandtotal satisfaction. Possess fluencyin SpanishandEnglish, as well as effectiveness
in operating social mediaplatforms;alongwithtechnical proficiency in MicrosoftOffice, AdobeIllustrator, InDesign, AdobeAcrobat
and Adobe Photoshop.
PROFESSIONAL EXPERIENCE
Televisa Publishing, Inc. San Juan, Puerto Rico
MARKETING AND COMMUNICATION: EVENTS AND PARTNERSHIPS 2011–Present
World’s largest Spanish content provider and distributor in the market
Strategically supervise internal and external projects, as well as the development of advertising campaigns for all of
the publications of the company protecting the brand and company reputation within all markets
Spearhead initiation and implementation of marketing communication initiatives; which include product launch, sales
collateral, tradeshows, and campaigns
Create proactive strategies and programs to build and strengthen communications and relations
Exemplify communication adeptness by leading several marketing communications teams, which consist of graphics
designers, media specialists and copywriters
Work with the Sales Team to define strategic marketing goals for the organization and develop marketing plans to
meet these objectives with the corresponding budget
Optimize business efficiency through the establishment of development-to-business process and method
Assume accountability in organizing corporate events; preparing communication budget; and negotiating
partnerships for the development of strategic sponsorship relationships.
Execution of a wide variety of corporate and social events including workshops, press conferences, product launches,
receptions, award ceremonies and anniversaries
Develop and perform strategic partnership events that increase sales and promote business relationship
Oversee daily promotional campaigns in digital communications channels as well as develop promotional activities
and increase social media awareness
Proven project management experience with timeline-driven products and events
Notable Accomplishments:
Made significantcontribution improving brand awareness by 200% for various magazine portfolios, which
included Vanidades, CARAS, TV y Novelas, Cosmopolitan, Buenhogar, Men’s Health, Women’s Health
Drove efforts in re-launching Caras Puerto Rico in 2014
Demonstrated organizational adeptness by facilitating the Med achievement Award event in 2013 and 2014
Played pivotal role initiating partnerships for the following brands:
- Susan G Komen, 2012, 2013, and 2014 (magazine partner: Caras Puerto Rico, Vanidades, y TVyNovelas)
- Puerto Rico Open, 2014 (magazine partner: Caras)
- Miss Universe Puerto Rico, 2012, 2013, and 2014(magazine partners: Caras Puerto Rico, Vanidades)
- San Juan Moda, 2013 and 2014 (magazine partner: Vanidades)
- Saborea Puerto Rico, 2013, 2014 (Caras Puerto Rico, Vanidades y TVyNovelas)
- Asociación Puertorriqueña de la Diabetes 2013 and 2014 (Buenhogar Puerto Rico)
2. ANITA RIVERA
1415 Northwest 15 Avenue, Apartment 1012, Miami, Florida 33125 787-364-8355 anita.rivera52@gmail.com
2 | P a g e
Nicte Media (Public Relations & Advertising Agency) San Juan, Puerto Rico
MARKETING, ADVERTISING AND PUBLIC RELATIONS |SPECIAL EVENTS AND PARTNERSHIP DIRECTOR
Advertising and Public Relations firm
Played instrumental role managing a $1M budget, while supervising 14 accounts from different industries as well as
plan and actualize PR Events (openings, launching, press days,awards, anniversaries, fairs, congress)
Developed PR strategies, campaigns, and initiatives to improve public perception of clients products
Built partnerships with editors and news media writers to enhance media coverage. Manages the distribution and
preparation of press materials. Respond to information queries from media and the general public.
Enhance the brand by securing event sponsorships, co-branding opportunities and involvement in community
initiatives.
Leader in the development and implementation of a strategic plan that is aligned with broader corporate
communication and marketing
Driver in the development and timely creation of communications that create market awareness and lead generation.
Developed and execute an integrated marketing communications strategy and plan that best supports clients
business, product and campaign/program objectives and strategies for their business.
Notable Accomplishments:
Proficiently managed the assessment and evaluation of marketing initiatives to identify areas needed to be
improved and modified, consequently enhancing visibility, sales, and fundraising by over 300%
Spearheaded the integration of marketing strategies, which led to greater visibility and revenue growth as well as
the acquisition of government contract
Effectively supervised event planning and fundraising strategies, which successfully expanded membership, event
attendee numbers and revenue for nonprofit organizations clients
EARLIER EXPERIENCEWITH ACCOMPLISHMENTS
Ashford Presbyterian Community Hospital San Juan, Puerto Rico
COMMUNICATIONS DIRECTOR
Annual budget $500,000
Managed marketing communications, media relations, brand development, sponsorships, partnerships and special
events. Reported to the Executive Director.
Provided project management of specific community relations initiatives, including program development and
management of the committee and stakeholder’s teams.
Provided fulfillment for sponsored business, charitable events and health fairs.
Planned and coordinated community events and promotions that enhance company visibility and supports the
company goals.
Managed and maintained a database for cash and in-kind contributions that provides reports/tracking for metric,
community involvement and related reports.
Tracked press coverage and posted press clips on a daily basis.
Evaluated and orchestrated participation in press conferences, speaking arrangements, press events, while
maintaining strong media relationships.
Create advertising and public relations campaigns for the brand and for the departments.
Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns
Notable Accomplishments:
Seamlessly led the completion of all sponsored business events, charitable activities, and health fairs within
allocated budget
Creation of “Dr. Presby” character for the Pediatric Department.
Partnerships and Sponsorship with Johnson & Johnson for the Pediatric Department generating a $100,000 in
sponsorships.
EDUCATION
Master Studies in Public Relations
Sacred Heart University Santurce, Puerto Rico
Bachelor of Arts in Social Work
Sacred Heart University Santurce, Puerto Rico