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Social Media Marketing Plan for Non-Profit Education Foundation
- 1. Marketing Plan for Social Media THE SPARKS FOUNDATION Anushree Digital Marketing Intern (The Sparks Foundation) Marketing Strategy
- 2. THE SPARKS FOUNDATION is a non-profit organization that is working to bring parity in education, making sure children have an equal opportunity at success, irrespective of their financial background. THE SPARKS FOUNDATION offers various internship roles under GRIP ( Graduate Rotational Internship Program )
- 3. What is GRIP ? A flagship program of THE SPARKS FOUNDATION (TSF) in which students, recent graduates, professionals focus on technical and non-technical skills. Some of the programs offered by TSF are as follows – • Student Scholarship Programs • Student Mentorship Programs • Student SOS programs • Workshops • Corporate Programs
- 4. Marketing strategies - • Increase brand awareness • Build engaged communities • Provide customer service on social media platforms • Advertise their products and services to target audiences
- 5. HOW TO CREATE SOCIAL MEDIA MARKETING STRATEGIES ? · Set S.M.A.R.T. Goals . Track meaningful metrics · Create audience personas · Know your competition · 5 p’s of marketing · Success stories
- 6. S.M.A.R.T. stands for • Specific • Measurable • Attainable • Relevant • Time-bound
- 7. Track meaningful metrics Measuring metrics based on what our followers want is very much necessary for the brand. To engage in such metrics, the brand needs to look after things like engagement, click-through, and conversion rates.
- 8. Create audience personas Knowing who your audience is and what they want to see on social media is key. That way you can create content that they will like, comment on, and share. It’s also critical if you want to turn social media followers into customers for your business.
- 9. Know your competition It is very Important to know who your competitors are and what they are doing in their social platforms in order to be better than them .
- 10. 5 P’s of marketing • Product • Price • Promotion • Place • People
- 11. Success stories “Success stories” are an important marketing tool for any brand which they should use in front of their audience and this will definitely attract more audience towards them .
- 12. THANK YOU ANUSHREE DIGITAL MARKETING INTERN THE SPARKS FOUNDATION GRIP – JUNE’21