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Fasterner Marketing Plan 2016
- 1. 1 Moderna Slides PROFASTEN MARKETING PLAN 2016 Bernardo Porcaro I Jack Sun I Katie Si I Rajwinder Singh
- 2. 2 Moderna Slides Industry Overview1 Current Scenario2 Marketing Strategy3 Marketing Plan4 Introduction
- 3. 3 Moderna Slides Canada Global Market Market Size: ~ $75 billion Growth rate: 7% Industry Statistics ProFasten Market Size: $713 M Growth rate: 1.4% Revenue : $ 30 M Growth rate: 2%
- 4. 4 Moderna Slides Current Scenario Annual Revenue: $ 30 M Market Share(domestic): 4.2% Growth rate: 2 %
- 6. 6 Moderna Slides Privilege Customer Plan Referral Program LinkedIn Website & SEO SEM & Remarketing Trade Shows Partnership Marketing Plan
- 7. 7 Moderna Slides Positioning Recognition Personalization Creative Sample New products Demo Kit Exclusive offer on key occasions Exclusive Corporate events for Privilege Customers Guide visit to company’s fabric Privilege Customer Plan
- 8. 8 Moderna Slides 1%-3% The program is meant for the existing long term customers Existing clients get 1% -3% of the total sale for each new client that he introduces to us for next 1 year. Depending on the following: • The role in the referral business • The profit of the referral project The key points of program: • A good solution for the industry • A good relationship with the long term customer • Reputation in the industry • follow up and Identify opportunities Referral Program
- 9. 9 Moderna Slides Create LinkedIn company page Launch LinkedIn Ads campaigns and target decision makers of construction companies Find leads by searching key words, in building construction groups Post articles and offer free educational materials to prospects to generate leads and capture lead information LinkedIn
- 10. 10 Moderna Slides SEO & Website • Direct links to company´s website • Create content area to share relevant information with clients Optimize company’s website: • using strategic keywords • labelling each page • Keeping update routine to show that the site is active
- 11. 11 Moderna Slides SEM & Remarketing Adwords on google focused on strategic keywords Show ads to people -who have visited suppliers website/our website
- 12. 12 Moderna Slides Trade Show Trade shows are a reliable and time-honored tradition amidst business-to-business marketers. Why: • a chance to get a good look at the new offerings in the market • highest quality leads of a business • Target customers more effectively How: • Net work, net work, net work • face-to-face meetings with business partners and clients. • Follow up and evaluate.
- 13. 13 Moderna Slides Trade Show Location Date Sponsorship Booth FABTECH Canada Toronto Mar 22-24 2016 50,000 10,000 National Industrial Fastener & Mill Supply Expo Las Vegas Oct 21-23 2016 100,000 10,000 STAFDA Convention and Trade SHow Arizona Nov 8-10 2016 100,000 10,000 Trade Show
- 14. 14 Moderna Slides Creative Sample Build small model of houses/offices/furniture using our fasteners to showcase our quality, grab attention and stand out from competitors 1. Display in trade shows 2. Send with sample to potential clients
- 15. 15 Moderna Slides Partnership Cross-promotion Partner with other construction suppliers and cross promote each other’s products and services
- 16. 16 Moderna Slides Programs Expected Business Cost (thousands) Privilege Customer Plan 25 M 350 Referral 2 M 80 Website & SEO 1 M 100 SEM / Remarketing 2 M 100 LinkedIn 2 M 100 Trade Show 4 M 450 Creative Sample (Supporting item) 20 Total $36 M 1.2M Marketing Budget Existing Annual Sales = $30 M