This document discusses different types of influencers that are used in digital marketing, including celebrity influencers, micro influencers, blog influencers, social media influencers, and specialized influencers. For each type, it provides information on who they are, where they operate, and typical payment ranges per post. It also offers dos and don'ts for influencer marketing, emphasizing the importance of clearly disclosing any financial relationships with brands being endorsed.

1. Influencers in Digital
Marketing

2. Types of influencers
 Celebrity
 Micro
 Blog
 Social Media
 Specialized

3. Celebrity Influencers
 Celebrity
 Micro
 Blog
 Social Media
 Specialized
 What?
 Large following
 Widely recognized
 Where?
 Social media
 Print
 Television
 How Much?
 $3,000 - $500,000 per post

4. Micro Influencers
 Celebrity
 Micro
 Blog
 Social Media
 Specialized
 What?
 Modest following
 Niche interest
 Where?
 Social media sites
 Shared promo codes
 How Much?
 $80 - $500 per post

5. Blog Influencers
 Celebrity
 Micro
 Blog
 Social Media
 Specialized
 What?
 Writes for a blog
 Has attracted readers and subscribers
with that content
 Where?
 Reviews on blog
 Guest blog posts
 How Much?
 $400 - $5,500 per post

6. Social Media Influencers
 Celebrity
 Micro
 Blog
 Social Media
 Specialized
 What?
 Popular on social platforms among
followers in specific target audiences
 Where?
 Pictures posted with products
 Shared hashtags
 Videos featuring the product
 How Much?
 $100 - $500,000 per post

7. Specialized Influencers
 Celebrity
 Micro
 Blog
 Social Media
 Specialized
 What?
 Key opinion leader or expert in a
specific field
 Where?
 Social Media
 Tutorials
 Sponsored print articles
 Academic journals
 How Much?
 $500 - $5,000 per post

8. Influencer Do’s and Don’ts
Do’s
 Clearly disclose financial or family
relationships with the brand
 Ensure sponsorship disclosure is hard
to miss
 Treat sponsored tags like any other
endorsement
 On image-only platforms,
superimpose disclosure over images

9. Influencer Do’s and Don’ts
Do’s
 Clearly disclose financial or family
relationships with the brand
 Ensure sponsorship disclosure is hard
to miss
 Treat sponsored tags like any other
endorsement
 On image-only platforms,
superimpose disclosure over images
Don’ts
 Don’t assume followers know about
all brand relationships
 Don’t assume disclosures built into
social media platforms are sufficient
 Don’t use ambiguous disclosures
 Don’t rely on hidden disclosures.

10. Questions