digital marketing course

1. Social Media
Optimization
WWW.WEBMOK.COM
Presented By: Sahil

2. What is SMO?
Social media optimization
is the use of a number of
outlets and communities
to generate publicity to
increase the awareness of
a product, service brand or
event.

3. Improve your brand.
Engage the audience.
Promote customer service.
Impact sales and conversion rates.
Become a thought leader.
Study the competition.
Improve SERP presence.
Boost website traffic.
Benefits of SMO

4. Inadequacy about your life or appearance.
Fear of missing out (FOMO) and social media addiction.
Isolation.
Depression and anxiety.
Cyberbullying.
Self-absorption.
A fear of missing out can keep you returning to social media
over and over again.

5. Why Social Media
Optimization
increase internet authority
Branding and brand recall
Increase brand visibility
Rich to niche audience
Stand out of the crowd
Drive more traffic
Backlinks

6. Type of Social Media
Facebook
Twitter
Linkedin
Instagram
Pinterest

7. Key Weapons Facebook Advertising
Facebook Brand Awareness
Page like campaign
Facebook - Instagram Ads
Lead
Facebook Features
# Hash Tags
Posts
SMO Tricks
Use of other social

8. Facebook limits
Friend request limits - 1000 at a time
Group limit - 600 in 24 hour
Joining group limit - 25 in 24 hour
Likes limits - 500 in 24 hour
Message limits - up to 150 at a time
Forwarding messages 5 people or groups at a time

9. Update profile
Update Bio
Easy login with FB
Instagram
Instagram
Instagram
Instagram marketing
Instagram marketing

10. Tips and Tricks for
Tips and Tricks for
Tips and Tricks for
Instagram
Instagram
Instagram
Use your location as a CTA
Don't stick to one URL
Don't use hastags in your bio
Post at peak time
Don't put a link in your bio

11. limitations of Instagram
120 per hour and 300-500 per day like limit
200 comments limit per day
7500 accounts following limit
60 per hour and 150 per day unfollowing limit

12. Tweet ups
Twitter Analytics
Microblog
Audience
Events
Twitter
Twitter

13. Limitations of Twitter
1000 msg per day
2400 tweets per day
1change email account 4 per hour

14. Tips and Tricks for
Twitter
Tips and Tricks for
Twitter
Find Out What People Think of Your Brand
Follow Industry Leaders to Grow Your
Following
Make the Best of Your Profile Image
Use Target Keywords in Your Tweets
Pick the Right Time to Tweet

15. Hide Your Connections
Create Showcase Pages
Hide Your Identity
Save Your Searches
Add Media Files to Your
Profile
Linkedin
Linkedin

16. Features of
Features of
Pinterest
Pinterest
Huge spot for sharing
Inspiring contant
Free to use
Easy to track your success
Boosts your SEO

17. F
a
c
e
b
o
o
k
I
n
s
t
a
g
r
a
m
P
i
n
t
e
r
e
s
t
T
w
i
t
t
e
r
L
i
n
k
e
d
i
n
100
75
50
25
0
Active users
Active users
Active users
on social
on social
on social
media
media
media
As of 2021, the number of people using
social media is over 4.48 billion
worldwide, with the average user
accessing 6.6 social media platforms
on a monthly basis. Popular platforms
like Facebook have over 65.86% of their
monthly users logging in to use social
media daily.

18. Reasons of account blockage
Posting against community guidelines
Posting copyright material
Mass following and mass liking
Excessively Frequent Publications

19. Thank you
very much!