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Write awesome personalized donor thank you emails using GlobalGiving and Facebook


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A simple strategy to thank people who support an organization that seem anonymous to you at first.

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Write awesome personalized donor thank you emails using GlobalGiving and Facebook

  1. 1. How to build relationships, one donor at a time
  2. 4. Facebook is a good relationship building tool
  3. 5. “ Friend” him and look at his 359 friends for someone whom you already know. Add context to your thank you email.
  4. 7. Everyone has different strengths <ul><li>Tell your supporters all the ways they can help </li></ul><ul><li>Donate </li></ul><ul><li>Spread the word </li></ul><ul><li>Host a fundraiser </li></ul><ul><li>Offer matching funds </li></ul><ul><li>Feature your project on their blog or social network </li></ul><ul><li>Provide creative ideas to get donors energized </li></ul>
  5. 8. Support Network Strategy <ul><li>Call an all-staff all-members meeting one month before the Open Challenge begins </li></ul><ul><li>Identify 5 outside people per member who know your organization and would advocate. International connections are important, because donors must use credit card or US/EU check. </li></ul><ul><li>Assign each person 10 individual personal contacts to make by the 14 th day of the Open Challenge. Use email, phone, meetings, Facebook, Twitter, etc. Write personal messages to each. </li></ul><ul><li>Leader : report back to the group each week on campaign progress, and individual progress in making connections to people you already know. </li></ul>
  6. 9. <ul><li>Why we have them: </li></ul><ul><ul><li>We learn by doing, we remember through testing. </li></ul></ul><ul><ul><li>Prove your capacity to use GG </li></ul></ul><ul><ul><li>Successful organizations must build a network of supporters </li></ul></ul><ul><ul><li>Competition and deadlines motivate giving </li></ul></ul>
  7. 10. <ul><li>New organizations must attract: </li></ul><ul><ul><ul><li>at least $4,000 </li></ul></ul></ul><ul><ul><ul><li>at least 50 donors </li></ul></ul></ul><ul><ul><ul><li>complete in 30 days </li></ul></ul></ul><ul><li>You have several opportunities each year: </li></ul><ul><ul><ul><li>Open Challenges held every 3 months </li></ul></ul></ul><ul><ul><ul><li>Prizes for raising the most $/# donors </li></ul></ul></ul>
  8. 11. <ul><li>Thank you! </li></ul><ul><li>Go to </li></ul><ul><li> </li></ul><ul><li>to become a partner! </li></ul><ul><li>Marc Maxson </li></ul><ul><li>Projecthelp | [email_address] </li></ul><ul><li>Skype: marcmaxson </li></ul><ul><li>Twitter: @marcmaxson </li></ul><ul><li>Download this presentation and more at: </li></ul><ul><li> marcmaxson </li></ul>