KarmaWaffle Presentation


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Entering PR after gradMy ultimate goal for the semester was to create a charismatic brand My Voice – at first unsure what it would be, wrote where my mind went, ended up being informal, make fun of myself as much as possibleAttention to detail/ design – things you mention in cover letters/resumes but can rarely showPromotion – strategy is vital part of SM as well as…Brand Management – the scary part of online and SM sphere-RISK, so managing this reputation was very important to me ALL LEAD TO OPTIMAL ENGAGEMENTSignificant to post-graduation plan by adding a personal, creative, and unique piece to my resume
  • SoulPancake was chosen as the origin of my content -Rainn Wilson“de-lame-ify-ing” spirituality self-discovery by challenging yourself to, “chew on life’s big questions”The most attractive aspect of SP -already community built around the book and Soulpancake.comclear audience to target, outside of the Marist campus – VITAL to brand promotion, which Ill discuss later…Started my blog in late Jan, was going well, but the engagement lacked…
  • March 9thHow to strategically build you charismatic personal brand and promote it to potential employersMore on this in Office Hours (created by our classmates)…..so I decided to more aggressively create and promote a brand…
  • And the Waffle-Maker was born!Bio - My name is Alyssa and I am a true believer in karma, an advocate of continuous self-discovery, and a breakfast enthusiast.
  • Wordpress (HYPERLINK)4 Main Pages tabbed at topHomeAbout Karma Waffle – discusses SP and my blog missionTake A Bite – tell readers how they can participateThe Waffle Maker – my bio / my personaFood theme – archive ‘leftovers”, subscription “Don’t Skip breakfast”
  • Aloose weekly posting schedule. Strategically, I decided to post at my leisureLike many aspect of PR, working with current events proved crucial in promotion and content creation. IHOP had National Pancake DaySP posts on “Weekly Spoonful”Also Twitter trends/ conversationsOther Marist bloggers (back scratch)Influencers in Marist CommunityThose on the SP team
  • Reflective – asks questions and I would reflect personallyWhose Death / Eye OpeningThis Little Piggy…Task-focused --action to perform, and then reflection on the action “Live A Little” collection -walking around barefoot for the day (TOMS) - spend a day with the oldest person you know (Grams)List-focused -asked the reader to compile personal inventories of subject matterattractive non-physical traits life which are distracting you from your “master plan”vary these posts so there was little predictabilitysuccess in adding interest with links, photos, and especially videos to posts
  • TOTAL VIEWS – 4,865 as of this morningHome page - about half of the views I receivealso most promotedOther includes all other views
  • Top 3 PAGES not POSTSThe most viewed pages were the home page (2, 375) “About KarmaWaffle”(324 views)“The Waffle-Maker”(360 views) “Take a Bite”(133 views)This is due to the constant promotion of the homepage and “Take a Bite” pageReader’s curiosity as to who was creating this content
  • Those 6 posts counted for 30% of the (NON homepage views)when they are published they are top of homepage, so home views that way aren't taken into account in these numbers“Blackboard Scribe” was a big hit because of its relevancy to my peers and on-campus locations. this collection was recently featured on Marist Fox Tales.
  • Average views grew exponentiallyleveled out in March and April
  • Views more than doubled from Feb to Marchcontinue to increase
  • First day I posted content to Facebook page – views jumped dramatically
  • Twitter.com and Facebook were highestConstant on twitter, much less on FacebookOther from being linked to other blogs etc. as seen…..(next)
  • Recently on FoxTalesChris Dessi (adds cred)Other bloggers My own Twitter page / others twitter pagesLINKED IN – shows GREAT addition to resume
  • I created an ancillary persona as the “Waffle-Maker” learned through my study of SM - target audiences that already existalter-ego which is still genuinely an extension of me it facilitates conversation /participation with / from influential people and organizations that I am already connected with. To increase views and contribution I strategically targeted leaders and influencers in the Marist and SoulPancake communitiesSoulPancake Team and AuthorsMarist twitterMarist Admissions/ ApfelTim Massie
  • Relationships with thought-leaders and influencers within SP and Marist communityYou can se ‘my blogsc cool! But people are more likey to click if it is endorsed via RT etcMarist – Twittter/ Facebook/ Tweet UpMassie RT has merit, featured on his blogApfel – Blogging Community / FoxtalesSoulPancake – Twitter comments on blogANY QUESTIONS THUS FAR?
  • Featured on Marist Facebook PageAlum Fellow bloggersMaristMassie –on his blog
  • Mentioned earlier Dessi’s presentation featured on Office HoursThanks guys!
  • By eastablishing myself as a positive brand in the Marist community…asked to be a speaker at Marist’s first TweetUp eventspoke about my activity and success in promoting my blog via Twitter This proved to be the most successful aspect of promotion -KarmaWaffle /my Twitter account, or both in all TweetUp news pieces (will show)PASS OUT THE CIRCLE
  • Me speaking
  • The Examiner
  • Marist MY 575
  • Same author did article for Circle
  • I did not do a lot foFbook promotion – only with a purposeDanielle DeZao –Heart1Posted on friends wall who was featuredMy sister recently did a small guest blog, posted on her wall as wellThe attention I was mosr proud of was from SOULPANCAKE…
  • SoulPancake Twitter – Always tagged them in my tweets, they responded in Febabout 40,000 followers / 66 FOLLOWING
  • Commented directly on KarmaWaffleStarted kitWho’s this guy? An author
  • Created a charismatic brandShowcased my “voice”Promoted the brand through social media and second-party endorsementVERY happy with the successAlmost 5,000 viewsFeatured in multiple outletsSP attentionNever felt like work
  • KarmaWaffle Presentation

    1. 1. KarmaWaffle<br />Personal Enlightenment Hot Off The GriddleBy Alyssa Bronander<br />
    2. 2. Initial Goals<br />Entering PR – specifically social media strategy<br />Create charismatic brand identity<br />My “voice”<br />Attention to detail / design aesthetic <br />Promotional strategy<br />Online brand management<br />Unique resume addition<br />
    3. 3. Why SoulPancake<br />
    4. 4. Inspiration<br />Christopher Dessi<br />Strategically building and promoting your charismatic personal brand in an online space<br />
    5. 5. Inspiration<br />
    6. 6. KarmaWaffle is born!<br />
    7. 7. Schedule<br />Approximately 2 per week <br />Emphasis on #MaristMonday<br />Can’t force creativity<br />Crucial current events & online conversations<br />
    8. 8. Post Type<br />Reflective<br />Whose Death Has Affected You The Most<br />Would You Be Fine With Nine<br />Task-Focused<br />Live A Little<br />List-Focused<br />Hot For Humility: 5 Non-Physical Traits That Turn You On<br />
    9. 9. Metrics<br />
    10. 10. Most Popular<br />
    11. 11. Most Popular<br />
    12. 12. Metrics<br />
    13. 13. Metrics<br />
    14. 14. Metrics<br />
    15. 15. Metrics<br />
    16. 16. Metrics<br />
    17. 17. Creating A Brand Identity<br />Real<br />Relevant<br />Responsive<br />Building<br />Relationships<br />
    18. 18. Promotion Strategy<br />Established as a strong positive brand within the Marist & SP Community<br />Second-Party Promotion<br />
    19. 19. Promotion Results:Marist<br />
    20. 20. Promotion Results:Marist<br />
    21. 21. Promotion Results:Tweet Up<br />
    22. 22. Promotion Results:Tweet Up<br />
    23. 23. Promotion Results:Tweet Up<br />
    24. 24. Promotion Results:Tweet Up<br />
    25. 25. Promotion Results:Tweet Up<br />
    26. 26. Promotion Results:Facebook<br />
    27. 27. Promotion Results:SoulPancake<br />
    28. 28. Promotion Results:SoulPancake<br />
    29. 29. Reflections<br />