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PERSONAL BRAND EXPLORATION
Isis Del Valle
I have a good number of qualities that help me strive
within positions I have upheld in the past and current.
My qualities I find important is being empathetic,
organized efficiently, and problem-solving skills.
From sales to customer service, It has shaped me into
who I am today. My position as an Event manager
sculpted me to be more tech savvy ,how to deal with
contracts and dealing with important clients. Being in
sales has shown me how to engage with individuals
and how to capture and keep their attention. Lastly,
Customer service has enlightened me that people
require patience and understanding in any
circumstance.
IDENTITY
PROFESSION
Potential Job Titles:
• Production Assistant
• Production Controller
• Production Planner
BRAND ARCHETYPE – My Brand
is to be adventurous, So I go in With
an open mind and positive thoughts
for the day.
[Production, Planning and Expediting Clerks for Film or
Television ]
TARGET AUDIENCE
David Thibodeau
Outreach Plan:
• Follow on LinkedIn
• and send a message notifying that I want to be a
future employee of NETFLIX and want some
guidance.
• I will reach out on March 2, 2024, when I have more
skills and knowledge under my belt and follow up a
week later, because I have interviewed David, and he
gave me on what he looks for in a candidate.
[Production Manager] at
[NETFLIX]
Rachael Surnow
Outreach Plan:
• Create an electronic letter and will be descriptive.
• I will locate her work email and provide her with my
electronic letter on why I am communicating with her, and to
provide any advice for a better chance of hire.
• I will contact Rachael November, because I have already
talked with David, but I want to get another point of view
from a different Manager. I will follow up with her close to
graduation, which would be March 29, to see if there would
be any spots in her team.
PROFILE
PICTURE
Production Manager] at
[NETFLIX]
Shannon White
Outreach Plan:
• Will become a production coordinator and develop a name
within the industry
• I will either contact her through email or a phone call
• Within 3 to 4 years, I will contact Shannon and provide the
utmost qualifications. I will reach out 2 weeks after emailing
or calling.
[HR Lead Production exec
at [Warner Bros.]
GOALS
Short Term: (Immediately After Graduation, 2025)
• Get hired as a production assistant at NETFLIX
‣ I plan on getting production certificates and interning in summer of
2024 for AMP Media Productions, so after I graduate in 2025, I will
have the necessary qualifications to be a productions assistant
Mid Term: (2030)
• Be a Production Manager at NETFLIX or E News
‣ Learn from Production Managers throughout the industry from
different companies by following their social media such as twitter and
Linkedin. I will prepare relevant skills within the five years of being a
productions assistant,
Long Term: (2045)
• Become a Director
‣ Have the knowledge from the ground up from school, production
assistant, production manager and working for 20 years in the
background collecting skills, making short films on YouTube for 10
years from 2030 to engage the audience I want to have and to finally
becoming a director.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Spreadsheet Software
SOFT
HARD
Novice / Adept / Expert
Adobe Photoshop Novice / Adept / Expert
Time Management Novice / Adept / Expert
Coordination Novice / Adept / Expert
Video editing
SOFT
HARD
Novice / Adept / Expert
Data base reporting software Novice / Adept / Expert
Multi tasking Novice / Adept / Expert
Writing Novice / Adept / Expert
I provide excellent leadership to others by being
a good example and proving my worth in team
works and being constant with results.
PROMISE
CREDENTIALS
Work Experience:
• Event Manager, Insomniac & NFL
Events
• Labor coordinator, multiple concerts
such as Taylor swift
Education:
• Entertainment Business, B.S., Full Sail University
(2025)
Volunteer Work
• Volunteered to assist in EDC Orlando
with Insomniac
• Went to NFL in California to book
hotels, flight & cars.
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Regina
Seabrun
Industry Experience:
• Industry experience goes here
Education:
• Entertainment Business, M.D. Full Sail University
Leadership Experience:
• Production Consultant
• Stage Manager
Skills and Proficiencies:
• Networking
• Strategic Partnerships
• Production Planning
Isis Del Valle
Overall Online Presence:
• 147 Connections on Linkedin.,has professional
headshot. Profile is somewhat detailed. Do not see she
Is active on other social medias. URL is customized
• Average. 50 out of 100
Industry Experience:
• Event Manager
Education:
• Entertainment Business B.S, Full Sail University
Leadership Experience:
• Mentored a team for the Nfl event
• Created a spreadsheet to assist company.
Skills and Proficiencies:
• Video editing
• Spreadsheet software
• Adobe
Overall Online Presence:
• 3 connections on Linkedin. Professional head shot. Profile is
somewhat detailed. active on 4 social media platforms.
Linkedin URL is Customized. Average. 40 out of 100
COMPETITION
Neel Soni
Noteworthy Experience:
• Production Assistant at Netflix
• Creative Manager
Isis Del Valle
HEADSHOT
Industry Experience:
• Photography/commecial
Education:
• Pratt Institute
Skills and Proficiencies:
• Adobe PowerPoint
• Digital Media
• Writing
Overall Online Presence:
• 500+ connections on Linkedin, Headshot is
professional. Profile is detailedUR Lis customized.
• Average. 80 out of 100
Industry Experience:
• Event Manager
Education:
• Entertainment Business B.S, Full Sail University
Leadership Experience:
• Mentored a team for the Nfl event
• Created a spreadsheet to assist company.
Skills and Proficiencies:
• Video editing
• Spreadsheet software
• Adobe
Overall Online Presence:
• 3 connections on Linkedin. Professional head shot. Profile is
somewhat detailed. active on 4 social media platforms.
Linkedin URL is Customized. Average. 40 out of 100
BRAND POSITION
For any company I work for I plan on bring positivity,
motivation and creativity to the workspace, I believe
one needs a good space for good work. Per my
previous position as event manager, I strive to help
others succeed at work and make sure everyone
understands at their level because everyone learns at a
different pace.
NETWORKING &
MARKETING
Industry Events & Organizations
• EDC Orlando
‣ November 10,2023 | Tinker Field
• Miami Media & Film Market
‣ August 18,2023 | Miami, FL
• Film Fesival
‣ September 7-17, 2023 | Orlando, FL
Digital Marketing
• Primary Content: I will start to create short films and publish on
you tube, with that, I also wanted to create my own podcast that’s
called talking time. I already have photos that I have professionally
taken that I put on my Instagram to introduce my photography
side.
• Primary Tools: The platforms that I will be using and find helpful
would-be YouTube, Instagram, TikTok, Twitter and Spotify for my
podcast.
• Website: I will be posting on LinkedIn about my achievements and
making my page available to potential hiring managers. I will
include my URL to Zip recruiter, Indeed and Glassdoor.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• I want either David Thibodeau or Rachael Surnow
from Netflix to mentor me in order to further and
make me better.
Formal Education
• Entertainment Business B.S. Full Sail University
(2025)
• Adobe certification (2024)
Technical Skills
• Media Production, Janurary 2026
• Digital Media May 2024
• Video Production March 2024
Soft Skills
• Creative Strategy- April 2024
• Administration skills- March 2024
• Creative Writing- April 2024
ISIS DEL VALLE
What I do is keep coming up but usually they’re already taken with me I
provide fresh new ideas and skills that have been adapted from low-rate
jobs that provide the most skills that benefit any company. In fact, if you
look me up you can see my previous jobs as a sales representative, a
customer service representative, an event manager, and labor coordinator.
I like to make myself marketable to companies and what better way to do
that then to learn from different positions for employers.
Picture of You
Goes Here
REFERENCES
Adobe Certification(2023) get certified and create business impact.
https://learning.adobe.com/certification.html
Cat, R.(2023) Production Assistant Skills: Definition and Examples.
https://resumecat.com/skills/production-assistant
Film Florida(2023). Upcoming Film Florida Member Film Festival &
Events.
https://filmflorida.org/news/
Indeed.com(2023). What Does a Production Assistant Do?
https://www.indeed.com/career-advice/careers/what-does-a-
production-assistant-do
Linkedin(2023). Pimentel, A. (Linkedin Profile)
https://www.linkedin.com/in/alexanderrayepimentel/
Linkedin(2023). Seabrun,R. (Linkedin Profile)
https://www.linkedin.com/in/regina-seabrun/
Linkedin (2023). Soni,N (Linkedin Profile)
https://www.linkedin.com/in/neel-soni-1391571b6/
Linkedin(2023). Surnow, R.( Linkedin Profile).
https://www.linkedin.com/in/rachel-surnow-55886428/
Linkedin(2023) Thibodeau,D. ( Linkedin Profile).
https://www.linkedin.com/in/davidathibodeau/
Linkedin (2023). White,S. (Linkedin Profile).
https://www.linkedin.com/in/shannon-white-
ONET Online(2023). Production, Planning & Expediting Clerks.
https://www.onetonline.org/link/summary/
Ziprecruiter(2023). What Is a Production Assistant and How to
Become One?
https://www.ziprecruiter.com/career/Production-Assistant/What-Is-
How-to-Become

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DelValle_Isis_EBBM_PB1_2023-08.pptx

  • 2. I have a good number of qualities that help me strive within positions I have upheld in the past and current. My qualities I find important is being empathetic, organized efficiently, and problem-solving skills. From sales to customer service, It has shaped me into who I am today. My position as an Event manager sculpted me to be more tech savvy ,how to deal with contracts and dealing with important clients. Being in sales has shown me how to engage with individuals and how to capture and keep their attention. Lastly, Customer service has enlightened me that people require patience and understanding in any circumstance. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Production Assistant • Production Controller • Production Planner BRAND ARCHETYPE – My Brand is to be adventurous, So I go in With an open mind and positive thoughts for the day. [Production, Planning and Expediting Clerks for Film or Television ]
  • 4. TARGET AUDIENCE David Thibodeau Outreach Plan: • Follow on LinkedIn • and send a message notifying that I want to be a future employee of NETFLIX and want some guidance. • I will reach out on March 2, 2024, when I have more skills and knowledge under my belt and follow up a week later, because I have interviewed David, and he gave me on what he looks for in a candidate. [Production Manager] at [NETFLIX] Rachael Surnow Outreach Plan: • Create an electronic letter and will be descriptive. • I will locate her work email and provide her with my electronic letter on why I am communicating with her, and to provide any advice for a better chance of hire. • I will contact Rachael November, because I have already talked with David, but I want to get another point of view from a different Manager. I will follow up with her close to graduation, which would be March 29, to see if there would be any spots in her team. PROFILE PICTURE Production Manager] at [NETFLIX] Shannon White Outreach Plan: • Will become a production coordinator and develop a name within the industry • I will either contact her through email or a phone call • Within 3 to 4 years, I will contact Shannon and provide the utmost qualifications. I will reach out 2 weeks after emailing or calling. [HR Lead Production exec at [Warner Bros.]
  • 5. GOALS Short Term: (Immediately After Graduation, 2025) • Get hired as a production assistant at NETFLIX ‣ I plan on getting production certificates and interning in summer of 2024 for AMP Media Productions, so after I graduate in 2025, I will have the necessary qualifications to be a productions assistant Mid Term: (2030) • Be a Production Manager at NETFLIX or E News ‣ Learn from Production Managers throughout the industry from different companies by following their social media such as twitter and Linkedin. I will prepare relevant skills within the five years of being a productions assistant, Long Term: (2045) • Become a Director ‣ Have the knowledge from the ground up from school, production assistant, production manager and working for 20 years in the background collecting skills, making short films on YouTube for 10 years from 2030 to engage the audience I want to have and to finally becoming a director.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Spreadsheet Software SOFT HARD Novice / Adept / Expert Adobe Photoshop Novice / Adept / Expert Time Management Novice / Adept / Expert Coordination Novice / Adept / Expert Video editing SOFT HARD Novice / Adept / Expert Data base reporting software Novice / Adept / Expert Multi tasking Novice / Adept / Expert Writing Novice / Adept / Expert
  • 7. I provide excellent leadership to others by being a good example and proving my worth in team works and being constant with results. PROMISE
  • 8. CREDENTIALS Work Experience: • Event Manager, Insomniac & NFL Events • Labor coordinator, multiple concerts such as Taylor swift Education: • Entertainment Business, B.S., Full Sail University (2025) Volunteer Work • Volunteered to assist in EDC Orlando with Insomniac • Went to NFL in California to book hotels, flight & cars. Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Regina Seabrun Industry Experience: • Industry experience goes here Education: • Entertainment Business, M.D. Full Sail University Leadership Experience: • Production Consultant • Stage Manager Skills and Proficiencies: • Networking • Strategic Partnerships • Production Planning Isis Del Valle Overall Online Presence: • 147 Connections on Linkedin.,has professional headshot. Profile is somewhat detailed. Do not see she Is active on other social medias. URL is customized • Average. 50 out of 100 Industry Experience: • Event Manager Education: • Entertainment Business B.S, Full Sail University Leadership Experience: • Mentored a team for the Nfl event • Created a spreadsheet to assist company. Skills and Proficiencies: • Video editing • Spreadsheet software • Adobe Overall Online Presence: • 3 connections on Linkedin. Professional head shot. Profile is somewhat detailed. active on 4 social media platforms. Linkedin URL is Customized. Average. 40 out of 100
  • 10. COMPETITION Neel Soni Noteworthy Experience: • Production Assistant at Netflix • Creative Manager Isis Del Valle HEADSHOT Industry Experience: • Photography/commecial Education: • Pratt Institute Skills and Proficiencies: • Adobe PowerPoint • Digital Media • Writing Overall Online Presence: • 500+ connections on Linkedin, Headshot is professional. Profile is detailedUR Lis customized. • Average. 80 out of 100 Industry Experience: • Event Manager Education: • Entertainment Business B.S, Full Sail University Leadership Experience: • Mentored a team for the Nfl event • Created a spreadsheet to assist company. Skills and Proficiencies: • Video editing • Spreadsheet software • Adobe Overall Online Presence: • 3 connections on Linkedin. Professional head shot. Profile is somewhat detailed. active on 4 social media platforms. Linkedin URL is Customized. Average. 40 out of 100
  • 11. BRAND POSITION For any company I work for I plan on bring positivity, motivation and creativity to the workspace, I believe one needs a good space for good work. Per my previous position as event manager, I strive to help others succeed at work and make sure everyone understands at their level because everyone learns at a different pace.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • EDC Orlando ‣ November 10,2023 | Tinker Field • Miami Media & Film Market ‣ August 18,2023 | Miami, FL • Film Fesival ‣ September 7-17, 2023 | Orlando, FL Digital Marketing • Primary Content: I will start to create short films and publish on you tube, with that, I also wanted to create my own podcast that’s called talking time. I already have photos that I have professionally taken that I put on my Instagram to introduce my photography side. • Primary Tools: The platforms that I will be using and find helpful would-be YouTube, Instagram, TikTok, Twitter and Spotify for my podcast. • Website: I will be posting on LinkedIn about my achievements and making my page available to potential hiring managers. I will include my URL to Zip recruiter, Indeed and Glassdoor. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I want either David Thibodeau or Rachael Surnow from Netflix to mentor me in order to further and make me better. Formal Education • Entertainment Business B.S. Full Sail University (2025) • Adobe certification (2024) Technical Skills • Media Production, Janurary 2026 • Digital Media May 2024 • Video Production March 2024 Soft Skills • Creative Strategy- April 2024 • Administration skills- March 2024 • Creative Writing- April 2024
  • 14. ISIS DEL VALLE What I do is keep coming up but usually they’re already taken with me I provide fresh new ideas and skills that have been adapted from low-rate jobs that provide the most skills that benefit any company. In fact, if you look me up you can see my previous jobs as a sales representative, a customer service representative, an event manager, and labor coordinator. I like to make myself marketable to companies and what better way to do that then to learn from different positions for employers. Picture of You Goes Here
  • 15. REFERENCES Adobe Certification(2023) get certified and create business impact. https://learning.adobe.com/certification.html Cat, R.(2023) Production Assistant Skills: Definition and Examples. https://resumecat.com/skills/production-assistant Film Florida(2023). Upcoming Film Florida Member Film Festival & Events. https://filmflorida.org/news/ Indeed.com(2023). What Does a Production Assistant Do? https://www.indeed.com/career-advice/careers/what-does-a- production-assistant-do Linkedin(2023). Pimentel, A. (Linkedin Profile) https://www.linkedin.com/in/alexanderrayepimentel/ Linkedin(2023). Seabrun,R. (Linkedin Profile) https://www.linkedin.com/in/regina-seabrun/ Linkedin (2023). Soni,N (Linkedin Profile) https://www.linkedin.com/in/neel-soni-1391571b6/ Linkedin(2023). Surnow, R.( Linkedin Profile). https://www.linkedin.com/in/rachel-surnow-55886428/ Linkedin(2023) Thibodeau,D. ( Linkedin Profile). https://www.linkedin.com/in/davidathibodeau/ Linkedin (2023). White,S. (Linkedin Profile). https://www.linkedin.com/in/shannon-white- ONET Online(2023). Production, Planning & Expediting Clerks. https://www.onetonline.org/link/summary/ Ziprecruiter(2023). What Is a Production Assistant and How to Become One? https://www.ziprecruiter.com/career/Production-Assistant/What-Is- How-to-Become

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.