2. Desiree is a driven entrepreneur, hailing from Roanoke,
Virginia, and currently residing in Lynchburg. Her
passion for business led her to pursue a certificate
from Full Sail University, where she is constantly
expanding her knowledge and skills. As an aspiring
executive administrator and marketer, Desiree is
committed to growing her businesses and making a
name for herself in the industry. Her past experiences
and values have shaped her into the ambitious and
motivated individual she is today, and she is eager to
continue pursuing her vision and goals for the future.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Event Manager
• Personal Assistant
• Entrepreneur
BRAND ARCHETYPE - According to my
brand archetype assessment, I embody
sophistication, captivation, and
influence. Similarly, my royalty archetype
reflects my aspirations of fostering a
thriving and successful community of
individuals.
Entrepreneur for the Entertainment Industry
4. Entertainment Business Event Planning and
Management
TARGET AUDIENCE
Nicholas Geoffroy
Outreach Plan:
• Generate a script and a set of questions to ask the
individual in question.
• Initiate contact through LinkedIn messaging.
• Follow up with a direct message within a week's time.
Human Resources at San
Francisco
Alicia Ann Igneri Vernazzani
Outreach Plan:
• Generate a script and a set of questions to ask
the individual in question.
• Initiate contact through LinkedIn messaging.
• Follow up with a direct message within a week's
time.
PROFILE PICTURE Chief Human Resource Director at
RMC
Jenny Ortega
Outreach Plan:
• Generate a script and a set of questions to ask
the individual in question.
• Initiate contact through LinkedIn messaging.
• Follow up with a direct message within a week's
time.
PROFILE PICTURE Special Events manager at
Fontainebleau
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• My objective is to establish my brand as a virtual assistant by
enhancing my digital footprint. By early 2024, I aim to
augment my LinkedIn connections by 50%.
Mid Term: (2028)
• My objective is to secure a mid-level position as an event
planner in a reputable company by 2028. This would enable
me to gain practical experience in event planning while
concurrently operating my virtual administrative assistant
business.
Long Term: (2043)
• My objective is to own and operate a thriving event planning
business, with a significant increase in revenue over the first
24 months of operation.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Computer Skills
SOFT
HARD
Novice / Adept / Expert
Microsoft Office Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Writing Novice / Adept / Expert
Intuit Quickbooks
SOFT
HARD
Novice / Adept / Expert
Microsoft Sharepoint Novice / Adept / Expert
Time Management Novice / Adept / Expert
Speaking Novice / Adept / Expert
7. I help clients do enjoy events and be ahead in their
businesses by creating an engaging environment
as well taking the stress off of them.
PROMISE
8. CREDENTIALS
Work Experience:
• HR Analyst at Advance Auto Parts
• CEO/Owner of Mpressed LLC (Clothing Brand)
Education:
• Professional Life Coach Certificate,
Transformation Services (2018)
• Business Certificate, Full Sail University (2023)
Leadership Roles:
• Activity Leader for Roanoke County Parks &
Rec.
9. Competition
Industry Experience:
• KIDS from Wisconsin Performer
• EDGE Restaurant Hostess
Industry Experience:
• Industry experience goes here
Sarah Kurowski
Education:
• Entertainment Business at Full Sail University
Leadership Experience:
• John Phillip Sousa Award
Skills and Proficiencies:
• Project Management - 0 endorsements
• English - 0 endorsements
• Communications - 0 endorsements
Desiree Mickie
Overall Online Presence:
• 9 Connections
• Unfinished Profile
• Grade: Poor, 15/100
Education:
• Business at Full Sail University
Leadership Experience:
• CEO/Owner of Mpressed LLC
• Activity Leader at Roanoke County Parks and Rec.
Skills and Proficiencies:
• Active listening - 0 endorsements
• Speaking - 0 endorsements
Overall Online Presence:
• 1 Connection
• Unfinished Profile
• Grade: Poor
10. Competition
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Desiree Mickie
HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the profile?,
published articles?, active on other social media?, is their
LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Business at Full Sail University
Leadership Experience:
• CEO/Owner of Mpressed LLC
• Activity Leader at Roanoke County Parks and Rec.
Skills and Proficiencies:
• Active listening - 0 endorsements
• Speaking - 0 endorsements
Overall Online Presence:
• 1 Connection
• Unfinished Profile
• Grade: Poor
11. Brand Position
For businesses who need events planned and an
assistant, I provide a unique and creative approach to
planning events and administrative assistance to
businesses and individuals because of my creativity and
efficiency.
12. Networking & Marketing
Industry Events & Organizations
• Event Planners Connect Brunch
12/02/23 - Raleigh, North Carolina
• Legal Admin Assistant Info Session
10/18/23 - Virtual
• Entrepreneur Networking Mixer
10/19/23 - Orlando,Fl
Digital Marketing
• Primary Content: Moving forward, I plan on shifting my content
creation towards a more professional tone that aligns with my brand. To
attract potential clients and boost recognition, I intend to incorporate a
creative approach.
• Primary Tools: I will utilize ads across all social media platforms at a
minimum of 3 times a week.
• Website: I will add my digital portfolio to my linkedIn profile for
potential clients and employers.
13. Professional Development
Mentor
• I am in search of a mentor who has attained
success as an entrepreneur or an executive
administrative assistant, with a minimum of five
years of experience. Additionally, it's essential
that they have a track record of financial success
in their respective field. EST. 06/2024
Formal Education
• Business Certificate Full Sail University,
2023.
Technical Skills
• Intuit Quickbooks Course - Udemy, 2023
• Microsoft Sharepoint Course - Udemy,
2023
Soft Skills
• Leadership Class - Coursera, 02/2024
• Typing Course - Google, 01/2024
14. Crafting an unforgettable event is no small task, but fret not! I'm here to take charge
and inject some serious oomph and innovation into the planning process. With brilliant
ideas and top-tier coordination, your event will be the talk of the town for years to
come!
15. References
LinkedIn. (2023). LinkedIn. LinkedIn. https://www.linkedin.com
43-6014.00 - Secretaries and Administrative Assistants, Except Legal, Medical, and Executive. (2000). Onetonline.org.
https://www.onetonline.org/link/summary/43-6014.00
13-1121.00 - Meeting, Convention, and Event Planners. (n.d.). Www.onetonline.org. https://www.onetonline.org/link/summary/13-1121.00
Top Leadership Courses - Learn Leadership Online. (n.d.). Coursera. Retrieved October 9, 2023, from
https://www.coursera.org/courses?query=leadership&irclickid=T8qTPNwLVxyPWf2W1Z0XixYSUkFWv0S5RRkF2Y0&irgwc=1&utm_medium=partners&ut
m_source=impact&utm_campaign=1310690&utm_content=b2c
Pelta, R. (2020, December 18). 15 Transferable Skills Companies Want: Examples & Definitions | FlexJobs. FlexJobs Job Search Tips and Blog.
https://www.flexjobs.com/blog/post/transferable-skills/
7 Careers in the Entertainment Business to Get Excited About. (2021, April 12). SAE Institute USA. https://usa.sae.edu/blog/7-careers-in-the-
entertainment-business-to-get-excited-about/
43-6011.00 - Executive Secretaries and Executive Administrative Assistants. (n.d.). Www.onetonline.org.
https://www.onetonline.org/link/summary/43-6011.00
