Email Automation 4 Steps to Success

1. Email
Automations
4 Steps to Success

2. Email Marketing is a
Marathon,
not a Sprint.
Getting the basics in place is
fundamental. Over time, strategies will
change, new tactics will emerge but the
fundamentals will always serve you.

3. Importance of Email
Wolfgang KPI Report 2020

4. Email & COVID19

5. 4 Steps to Success

7. Data Capture: Sign Up Box

8. Data Capture: Landing Page

9. Data Capture: Pop ups

10. Data Capture: Interactive

11. Data Capture:
What to ask for

12. Data Capture: What to ask for?

14. Segmentation
Ecommerce Email Segmentation Matrix
DEMOGRAPHIC
PURCHASE DATA
BEHAVIOURAL
TECHNOLOGY

15. Segmentation: Demographic (Gender)

17. Customer Lifecycle

18. Recommended Automations
Welcome Series
Build Brand Loyalty
Abandon Cart Series
Increase Conversions
Win Back Series
Customer Retention

19. Welcome Series
‘On average, sending a series of welcome
emails yields an average of 51% more revenue
than a single welcome email’

20. Welcome Series

21. The average conversion rate for shopping
cart abandonment emails is 10.7%.
Abandon Cart Series

23. Abandon Cart Series

24. It costs up to 5x more to find new customers
than to keep the ones you already have
Win Back Series

25. Win Back Series

27. Set it &
Forget It
Check It!

28. Optimisation:
A/B Testing
SUBJECT LINE
EMAIL CONTENT
CALL TO ACTIONS
DELAYS

29. A/B Test: Subject Lines

30. A/B Test: Content
A/B Testing

31. A/B Test: CTA’s

32. A/B Test: Delays

33. Optimisation: KPIs

34. Summary
Implement a Data Capture method that suits
your business
Segment your subscribers based on Demographics,
Purchase Data, Behaviour and Technology
Set up core automations including; Welcome Series,
Abandon Cart Series and a Win Back Series
A/B Test and Monitor KPIs to insure your
automations are optimised
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35. Questions & Answers

36. Thank you for attending