With social media increasingly competing for your customers' attention and their inboxes becoming inundated with undifferentiated "batch and blast" messages, delivering the "right message at the right time" has become paramount. Automated, or trigger-based emails have become a key "must-do" approach to increasing consumer relevance and marketing ROI. In fact, emails, such as those triggered by customer Web site behavior, deliver more than nine times the revenue than standard broadcast emails, according to a study by JupiterResearch, now Forrester Research.
In this presentation, you'll learn how a variety of companies are supplementing their broadcast and targeted programs with automated emails that dramatically increase revenue from a very low volume of emails. Using minimal resources, one ecommerce company deploys a series of automated and lifecycle emails such as – welcome, cart abandonment, purchase anniversary, birthday, shipping/order notifications and reactivation – that generates 40 percent of its email revenue from only 4 percent of its email volume.
Loren McDonald with Silverpop, presented this information on a Target Marketing Webinar, September 14, 2010:
• Why automated emails are critical to success
• The most common type of triggered emails
• Multiple examples and sample results
• Best practices on welcome and cart abandonment programs