August 15, 2018

1. Reap Marketing

2. Reap Marketing
We are the only agency that hired itself
to build an online ecommerce business
and optimize its own conversions by
950%

3. What We Obsess
About
What We SHOULD
Obsess About

4. CONVERSION RATE OPTIMIZATION | What an AB Test Looks Like

5. slides

11. When you hear the SAME THING
18 TIMES!

12. 393k vs 114k
More Salons in the USA Than Gas Stations
$23,120Average Annual Income
$45,840Top Earners
My realization...

14. They look like this!

16. template

17. takeaway

18. Brad Parler
Digital Communications
Brice McBeth
President of Reap Marketing
Failed Tests
Successful Tests

19. Hypothesis
Changing the copy and
link of the primary CTA
button on the
homepage would have a
substantial impact on
homepage CTA clicks.

20. Results
359%Increase in Primary CTA Clicks
$29kPotential Yearly Online
Reservation Value
0.72%Increase in Online Reservations
from the Dinner Menu Pages

21. Challenges
Client has history of
success with offering
“FREE” gift with
purchase.
Client concerned with
cheapening brand with
FREEBIES.
Fear of possible
negative effects on
sales from changing
the offer.

22. Hypothesis
Reap devised testing plan to
test vernacular within the
offer. Started by replacing
sitewide use of “Free” with
“Complimentary”
Results
-5%Decrease in Conversion Rate
$133Increase in average order value
$1.03MNet lift in revenue

23. Complimentary
Repeat Buyers
Took a step deeper to
understand the triggers that
made these visitors
purchase
Results
+$14Increase in average order value
+77%Increase in conversion rate
$1.5MNet lift in revenue

24. New Buyers
Took a step deeper to
understand the triggers that
made these visitors
purchase
Results
-$18Decrease in average order value
+10%Increase in conversion rate
$1.3MNet lift in revenue

25. USING VIDEO TO SELL

26. USING VIDEO TO SELL
36% of online consumers trust video ads

27. ReapMarketing.com/Auto
FREE 30-MINUTE CONSULT
Copy of Today’s Slides
Salon Chairs Don’t Sell Themselves