8secondspresconversion 02

Automated Real-Time
Creative Content Optimization
8Seconds bvba
Corda Campus Hasselt
Kempische Steenweg 293/6
3500 Hasselt, Belgium
©All rights reserved 8seconds.net
John Lindsay
Director
john.lindsay@8seconds.net
www.8seconds.net

Automated real-time email optimization
3% CTR
The old way
5% CTR
8% CTR The 8Seconds way
3% CTR
1. 8Seconds automatically generates multiple versions of your email using alternate content.
2. The winning content is automatically identified based on click through behavior of the first email openers, in real-time.
3. The winning content is then automatically delivered to the rest of the audience insuring the highest conversion possible

How does multivariate testing work?
Variable 1
Header
Variable 2
Headline
Variable 3
CTA
1 HTML = 36 email versions

Don’t rely on gut feeling, use data!
Gut
feeling
Data!
Data!
Data!
Data!
Data!

Sherpa: MVT testing 92% Significant results

Sherpa: only 3% do MVT testing

Your secret weapon!

Fully automated email optimizer
Generates automatically dozens of email verisons with multivariate testing.

A/B vs. A/B/n or multivariate testing
5%
A/B 7%
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here
Click
here
2
%
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here
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here
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20
%
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A/B/n
• AB testing: small differences CTRs
• ABn testing: large differences between CTRs
• ABn testing is AB testing on steroids!
Key Benefits:
1. Faster learning
2. Lower set-up cost
3. Higher business results

Automatically determines the required sample size of the test audience based
on statistical significance.

Automatically identifies the winning content based on clicks or conversions
(e.g. Possibility to track conversions through a pixel on the thank you page)

Automatically identifies the winning content based on clicks or conversions
(e.g. Possibility to track conversions through a pixel on the thank you page)
Selects and displays automatically the winning content to the rest of the
audience (since images are served remotely)

Real-time email optimization
Real-time means highly relevant feedback:
Testing on actual audience or segment
Testing at actual time of send

Winner identified within hours

Real-time dashboard
Tested on 3,000
Sent to 143,988
Gain of 4,098 clicks over the losing version!

Dashboard shows the performance of each email version

Minimal waste of data
By using 8Second’s proprietary quantitative algorithm, winning content
combinations are identified quickly, with minimal waste of contact data.
This means that it is possible to identify a winning email with very small audiences.
A
Optimized
A B C
Waste Waste
Higher conversions
A
Optimized
A B C
Lower conversions
Test
Audience
Test Audience
Manual
testing
WASTE OF DATA

Great for small audiences
Increasing your conversions is easier than increasing
the size of your small databases…. Great for B2B!

8Seconds Cloud platform

Step 1: enter campaign data
Enter:
1) Variable image names: Header, CTA, etc.
2) Image location
3) Image URL
CTA
Click start

Step 2: replace HREF & IMG codes in email
with 8Seconds’ HREF & IMG codes
HTML Email
8Seconds Optimizer’s
HREF + IMG codes
8Seconds Optimizer’s
HREF + IMG codes

Step 3: send your campaign as usual
Email Marketing Tool
Delivers HTML Delivers images

How it works
From the images URL 8Seconds makes copies of the images.
HTML code then refers to 8Seconds server, which holds the images.

Awards
Cuckoo Award
for Innovation
EMMA Award

8Seconds clients
Telecom
Travel
Energy
Fashion
Finance
Media
Print
E-Tail
Retail
Other

8Seconds partners:
works platform indepent
ESP’s
DM Agencies
Digital Agencies

500% gain from CTA buttons copy testing
Gain: + 498 %
Discover your My25 subscription > 25.58%
Discover your subscription > 16.28%
Discover your offer > 15.00%
More information > 12.20%
I switch! > 9.76%
I activate it now > 7.50%
I activate my subscription > 5.13%
Winner found after only 287 unique views

280% gain from CTA text + color testing
62%
22%
4 different colors
10 different button texts

29% gain from 1 image + 3 different copy
Gain: + 29 %

6 versions generated in real time

154% improvement
15.83% 10.28%

Gain of additional 3,478 clicks
Winning version: 9,918 clicks
Losing version: 6,440 clicks

Case: Philips Sonicare
7 headers x 6 CTA buttons = 42 different emails

Guess which is the winner?
Loser CTR 3.5% Winner CTR 16.5%
470% increase

1200% sales conversion increase
+1200%
Sales
Old email Optimized email
0.15%
conversion
1.9%
conversion

Winning email creative used on website

Optimizing content cross-channel
Email
Websites and Landing pages
Online Advertising
Mobile
ATL, Print, POS
Coupons

Optimize also your landing pages
8Seconds works also for landing page
Multivariate Testing
Variants:
SPONSOR A WATER PROJECT
DONATE AND GIVE CLEAN WATER
SPONSOR A WATER PROJECT
CLEAN WATER FOR EVERYONE
Join now Email address Zip code Sign up Sign up Learn more Sign up now

1000% increase
36 email versions tested
40K reviews generated within a week

Winner 22.2% Loser 10.6%
Old Email Optimized Email
209% increase
Sales conversion rate 0.09% 1.80%

9.12%
6.38%
5.15%
4.86%
3.03%
5.56%
5.25%
3.20%
2.91%
1.74%
7.97%
5.67%
5.35%
5.33%
2.66%
307% increase. Don’t stop testing!

Integrated mobile optimization
Winning content identified by device type: Mobile vs. Desktop
Explorer
Firefox
Chrome
Safari
Opera
Android
iPhone
Blackberry
Nokia
Tablets
Palm

Different devices, different results
Desktop winning
banner
Mobile winning
banner

Optimize by any segmentation
Gender
Age
CTA
Geography
Mobile vs. Desktop
Or any segmentation
available in the database
CTA
Simply include the segment in the code generated by the
8Seconds Optimizer and 8Seconds will optimize by segment
[gender], [location], ...

Different segments, different results

Contact 8Seconds
www.8seconds.net
Optimizer@8seconds.net

8secondspresconversion 02

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