Email marketing 2.0 webinar

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Learn how Email Marketing 2.0 gives you the power to:
* Capture behavioral data about your prospects
* Create 360 degree profiles of your customers and prospects
* Send targeted, personalized emails based on that data
* Set up motion activated autoresponders
* And so much more!

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  • Clate and then Bill. TWO life altering phone calls that came into Infusionsoft and how they have effected the lives of millions of people and completely changed the face of small business and entrepreneurial growth forever (many of you have heard about the first one but never about the second one) Tell the story of the first one and wait on the second one.
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  • Clate The ultimate solution leverages all of these tools through Affiliates
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  • Email marketing 2.0 webinar

    1. 1. Email Marketing 2.0: The Key to Doubling Your Sales July 14, 2010 <ul><li>Bill Glazer Marketing Guru GKIC Inner Circle </li></ul>Clate Mask CEO and Co-Founder Infusionsoft
    2. 2. Housekeeping <ul><li>You are on mute – too many people on the Webinar </li></ul><ul><li>This is NOT an Infusionsoft Demo </li></ul><ul><li>You will get free gift at the end </li></ul><ul><li>This will change the way you look at email marketing forever – hang on to your hats! </li></ul>
    3. 3. Bill Glazer & Infusionsoft <ul><li>The insider story of how the relationship began </li></ul>
    4. 4. Give an incentive to leave contact info
    5. 7. 82% of small businesses that are using or plan to use email marketing expect revenue growth
    6. 8. <ul><ul><li>Global spam rate for September 2009: 86.4% </li></ul></ul><ul><ul><li>- Message Labs (Symantec) ‏ </li></ul></ul>
    7. 9. Why do people mark email as SPAM? <ul><li>They don't know the sender </li></ul><ul><li>They're not expecting the email </li></ul><ul><li>The content is objectionable </li></ul><ul><li>They get too much email </li></ul>
    8. 10. How do you avoid sending SPAM? <ul><li>Set expectations before sending </li></ul><ul><li>Give value </li></ul><ul><li>Create anticipation </li></ul><ul><li>Collect data along the way </li></ul><ul><li>USE THE DATA </li></ul>
    9. 11. Email Open Rates <ul><li>5 years ago, the average email open rate was 22%. </li></ul><ul><li>Today, it has declined to 14%. </li></ul><ul><li>Some verticals (education, associations, health services, faith, and animal welfare) achieved 50% or better open rates. </li></ul><ul><li>The Convio Online Marketing Nonprofit Benchmark Index™ Study: Executive Summary </li></ul>
    10. 12. What affects open rate? <ul><li>Subject line </li></ul><ul><li>Time of day </li></ul><ul><li>Sender name </li></ul><ul><li>Sender email address </li></ul><ul><li>Personalization </li></ul><ul><li>RELEVANCY! </li></ul><ul><li>When the subject is relevant, copy isn't as important </li></ul>
    11. 13. Personalization <ul><ul><li>“ A shocking 81% of US marketers did not use the collected data to personalize ongoing messages.” </li></ul></ul><ul><ul><li>— ReturnPath </li></ul></ul>
    12. 14. The Solution Image provided by Dan Kennedy
    13. 15. Multiple System Nightmare
    14. 16. Email Marketing 1.0
    15. 17. Why Traditional Email Marketing Doesn't Work <ul><li>It’s Not Targeted </li></ul><ul><li>It’s Not Personal </li></ul><ul><li>It’s Not Timely </li></ul><ul><li>It’s Not Intelligent </li></ul><ul><li>It’s Not Automated </li></ul>NO RELATIONSHIP BUILDING!!!
    16. 18. Leads are like salad…
    17. 19. Good Sales Rep vs. Bad Sales Rep <ul><li>Bad </li></ul><ul><ul><li>Dumps data </li></ul></ul><ul><ul><li>Recites a script </li></ul></ul><ul><ul><li>Acts robotic </li></ul></ul><ul><ul><li>Doesn't know when to close </li></ul></ul><ul><ul><li>Upsets prospects </li></ul></ul><ul><li>Good </li></ul><ul><ul><li>Listens </li></ul></ul><ul><ul><li>Adapts message to each customer </li></ul></ul><ul><ul><li>Provides value </li></ul></ul><ul><ul><li>Understands timing </li></ul></ul><ul><ul><li>Creates happy customers </li></ul></ul>
    18. 20. Typical Autoresponder Information Request Step 4: Offer A Step 1: Welcome Email Step 2: Education Step 3: Provide Value Not Interested Click STOP Step 1: Education Step 2: Offer B START
    19. 21. Email Marketing 2.0 Makes Your Email “Smart” Like A Good Sales Rep
    20. 23. Slice 'n' Dice <ul><li>Customers who bought product A NOT product B </li></ul><ul><li>Prospects who clicked a particular link </li></ul><ul><li>People who attended a webinar ‏ </li></ul><ul><li>People who filled out a webform </li></ul><ul><li>Customers who referred friends </li></ul><ul><li>Partners </li></ul><ul><li>People whose last purchase was more than 60 days ago </li></ul><ul><li>Any combination of the above </li></ul>
    21. 24. Email Marketing 2.0 <ul><li>Data-driven marketing </li></ul><ul><li>Relevancy is paramount </li></ul><ul><li>Heavy personalization based on behavior </li></ul><ul><li>Intelligent autoresponders </li></ul><ul><li>Emails get opened </li></ul><ul><li>Emails don't get marked as SPAM </li></ul><ul><li>Every recipient is a happy customer </li></ul>
    22. 25. Keys to Success <ul><li>Segment and target </li></ul><ul><li>Set expectations </li></ul><ul><li>Provide value </li></ul><ul><li>Build your own list </li></ul><ul><li>DON’T BUY A LIST </li></ul><ul><li>Use automation to adapt to behavior </li></ul><ul><li>Measure and tweak the process </li></ul>
    23. 26. Infusionsoft Email Marketing <ul><li>Build beautiful and targeted emails. </li></ul><ul><li>Personalize emails to boost response rates. </li></ul>CRM <ul><li>Store contacts in one centralized database. </li></ul><ul><li>Set up motion sensors to detect action. </li></ul><ul><li>Automatically follow-up. </li></ul>ECommerce <ul><li>Automate your sales, billing and collections </li></ul><ul><li>Drive more revenue without lifting a finger. </li></ul>The #1 Small Business Growth Suite
    24. 28. The Infusionsoft Success Path
    25. 29. <ul><li>Infusionsoft Deluxe $299 / month </li></ul><ul><li>Double Your Sales Success Path </li></ul><ul><ul><li>Reconnect Campaign Free! </li></ul></ul><ul><ul><li>New Customer Campaign Free! </li></ul></ul><ul><ul><li>New Prospect Campaign Free! </li></ul></ul><ul><ul><li>Long-term Nurture Campaign (Newsletter, etc.) Free! </li></ul></ul><ul><li>Monthly Subscription: $299/month </li></ul>Offer
    26. 30. <ul><li>Infusionsoft Deluxe $299 / month </li></ul><ul><li>Double Your Sales Success Path </li></ul><ul><ul><li>Reconnect Campaign Free! </li></ul></ul><ul><ul><li>New Customer Campaign Free! </li></ul></ul><ul><ul><li>New Prospect Campaign Free! </li></ul></ul><ul><ul><li>Long-term Nurture Campaign (Newsletter, etc.) Free! </li></ul></ul><ul><li>Monthly Subscription: $299/month </li></ul>First 75 Get… Offer Ultimate Marketer Kit (swipe file) $399 Beat the Recession Kit $399 Endless Profits: 2X Your Sales Guide $199 Dan Kennedy Pre-loaded Content $1,999
    27. 31. To be one of the first 75, visit: <ul><li>http://infusionsoft.com/bill </li></ul><ul><li>Additional Questions? </li></ul>Call Your Infusionsoft Sales Coach at (866) 800-0004 ext 1
    28. 32. Free Gift <ul><ul><li>Swipe the ideas in this book to get great results with your email marketing. </li></ul></ul><ul><ul><li>I'll send you an email with a link in the next 24 hours. </li></ul></ul>
    29. 33. To Be The First 75 <ul><li>Go to: http://infusionsoft.com/bill </li></ul><ul><li>Additional Questions? </li></ul>Call Your Infusionsoft Rep or 866.800.0004 ext 1

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